Your dealership's reputation can make or break your business.

59% of shoppers choose a dealership based on reputation, according to SalesFuel.

The growth of the internet and social media has made it easy for people to share their buying experiences - good and bad - with fellow shoppers. As a result, it's more important than ever to pay attention to your dealership's online reputation. 

From responding to reviews and collecting new ones to incorporating them into your marketing strategy, a lot goes into maintaining (and improving!) your reputation. 

We asked CarGurus Top Rated Dealers for their own reputation management tips and tricks. This eBook draws on their expertise and provides insight into how car dealers can use reviews to stand out amongst the competition. 

View the Car Dealer's Guide to Mastering Online Reputation Management: