How to convince your boss that your dealership needs to use CarGurus

Posted by Meg Bernazzani on February 23, 2018

You know your job better than anyone, and you know that CarGurus will help you sell more vehicles. There’s only one thing standing in your way: you need your boss’ approval.

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Topics: CarGurus Customers

4 things we're looking forward to at the NADA Show 2018

Posted by Meg Bernazzani on February 9, 2018

In March, the CarGurus team will head to Las Vegas, NV for the National Automobile Dealers Association (NADA) Show -- one of the industry's premier events. We love attending each year because we get to meet with lots of dealers, learn from industry experts, and have some great conversations with our customers!

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Topics: Tradeshow, conference

5 common mistakes you're probably making with your SEM

Posted by Meg Bernazzani on February 6, 2018

An efficient search engine marketing campaign can help you get your business in front of lots of potential customers who are already searching for your products. With so much at stake, it’s crucial that you optimize your SEM for success.

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Topics: Marketing Tips, SEM

CarGurus claims #1 ranking in DrivingSales Dealer Satisfaction Awards

Posted by Jeremy Sacco on February 2, 2018

We’re honored and proud to share the news that we’ve been ranked number one for both Used Car Advertising and New Car leads in the ninth annual DrivingSales Dealer Satisfaction Awards.

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Topics: Awards, Driving Sales, Theylikeustheyreallylikeus

DD23: Digital Dealer wrapup

Posted by Jeremy Sacco on September 27, 2017

It took a few days to digest, but I am full of ideas and inspiration from Digital Dealer 23 in Las Vegas last week. Here are a few collected thoughts.


  • Technology provides more options than ever for dealers. The variety of digital marketing solutions, from niche technologies to broad-based marketing platforms, showed how much help is out there for today's auto dealers. And yet...
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Topics: Tradeshow, conference

Getting the full picture on CarGurus leads—with Google Analytics

Posted by Jeremy Sacco on August 29, 2017

Most marketers will tell you that last-touch attribution—the most common way to measure marketing effectiveness—isn't perfect. There are many steps along the customer journey, and shoppers can interact with your brand, content, and marketing materials dozens of times before making a purchase. But last touch gets used anyway, because it's better than nothing and much easier to implement than more nuanced models.

In his post Inspect CarGurus Referral Traffic in GA, Brian Pasch at PCG Companies lays out the case for why a more comprehensive view of lead attribution is important, and uses CarGurus as his example. 

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Topics: In the News, Attribution, analytics

Survey says: car buyers moving faster, doing more research online

Posted by Jeremy Sacco on August 8, 2017

Digital marketing provider Netsertive released a study last week that confirmed several trends in car shopper behavior: 

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Topics: Trends

The Power of the CarGurus Pricing Tool

Posted by Ben Foster on April 4, 2017

You may have heard about CarGurus' new Dealer Resource Center - it features informative content to help you improve your sales and marketing, as well as tips and tricks for getting the most from your CarGurus account.

In the "tips" category is our latest video, which explains how you can use the CarGurus Pricing Tool to price your vehicles more efficiently.

What can the pricing tool do?

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Topics: How-Tos, Videos

The CarGurus Dealer Resource Center Is Live!

Posted by Ben Foster on February 22, 2017

We’re thrilled to announce that our new dealer information portal – the Dealer Resource Center – is live at!

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Topics: CarGurus News

Today's Auto Shopper and the Affordability Question

Posted by Ben Foster on February 9, 2017

We saw considerable strength in the auto market in 2016. Helped by record-breaking new-car sales, the OEMs generated billions of dollars in profit.

Yet these impressive figures mask the reality of auto retail at the dawn of 2017. Not only did new-vehicle incentives grow as 2016 wore on, but shoppers bought more certified pre-owned vehicles – and used vehicles – than ever before.

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Topics: Trends, Analysis

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