You know your job better than anyone, and you know that CarGurus will help you sell more vehicles. There’s only one thing standing in your way: you need your boss’ approval.
Topics: CarGurus Customers
In March, the CarGurus team will head to Las Vegas, NV for the National Automobile Dealers Association (NADA) Show -- one of the industry's premier events. We love attending each year because we get to meet with lots of dealers, learn from industry experts, and have some great conversations with our customers!
An efficient search engine marketing campaign can help you get your business in front of lots of potential customers who are already searching for your products. With so much at stake, it’s crucial that you optimize your SEM for success.
We’re honored and proud to share the news that we’ve been ranked number one for both Used Car Advertising and New Car leads in the ninth annual DrivingSales Dealer Satisfaction Awards.
It took a few days to digest, but I am full of ideas and inspiration from Digital Dealer 23 in Las Vegas last week. Here are a few collected thoughts.
- Technology provides more options than ever for dealers. The variety of digital marketing solutions, from niche technologies to broad-based marketing platforms, showed how much help is out there for today's auto dealers. And yet...
Most marketers will tell you that last-touch attribution—the most common way to measure marketing effectiveness—isn't perfect. There are many steps along the customer journey, and shoppers can interact with your brand, content, and marketing materials dozens of times before making a purchase. But last touch gets used anyway, because it's better than nothing and much easier to implement than more nuanced models.
In his post Inspect CarGurus Referral Traffic in GA, Brian Pasch at PCG Companies lays out the case for why a more comprehensive view of lead attribution is important, and uses CarGurus as his example.
Digital marketing provider Netsertive released a study last week that confirmed several trends in car shopper behavior:
You may have heard about CarGurus' new Dealer Resource Center - it features informative content to help you improve your sales and marketing, as well as tips and tricks for getting the most from your CarGurus account.
In the "tips" category is our latest video, which explains how you can use the CarGurus Pricing Tool to price your vehicles more efficiently.
What can the pricing tool do?
We’re thrilled to announce that our new dealer information portal – the Dealer Resource Center – is live at https://dealercenter.cargurus.com!
Topics: CarGurus News
We saw considerable strength in the auto market in 2016. Helped by record-breaking new-car sales, the OEMs generated billions of dollars in profit.
Yet these impressive figures mask the reality of auto retail at the dawn of 2017. Not only did new-vehicle incentives grow as 2016 wore on, but shoppers bought more certified pre-owned vehicles – and used vehicles – than ever before.