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","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Clean Vehicle Credits","marks":[{"type":"bold"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Speaking of EVs, how much of an impact could the new clean vehicle credits in the Inflation Reduction Act have? A full write-up is available ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.cargurus.com/Cars/articles/new_ev_tax_credits"},"content":[{"nodeType":"text","value":"here","marks":[],"data":{}}]},{"nodeType":"text","value":" – however, credits now take into account the price of the vehicle as well as where it's manufactured. EVs still remain a very small percentage of overall inventory, and the number of additional qualifiers means even fewer EVs will qualify for credits. 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But recently, things have started to change, and dealers are shifting their focus back to more familiar challenges like shopper demand and profit margins. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To get a pulse on dealers’ priorities and how they’ve counteracted some of the most common business pressures this past year, we surveyed 300 franchise and independent dealers nationwide. The CarGurus 2022 Dealer Voice Report examines the results, shedding light on hot topics, including digital marketing, inventory, and digital retail, and their impact on the industry going into the second half of 2022. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Though opinions differ when comparing franchise versus independent dealers, key takeaways include: ","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dealers feel the industry is strong and improving.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Though most (60%) dealers agree that the industry has improved, compared to three months ago, franchise dealers are more optimistic about the industry’s outlook: more than two-thirds (68%) of franchise dealers rated the industry a five or six on a six-point scale, compared to about half (51%) of independent dealers. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Inventory levels are on a path to a new equilibrium. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Inventory conditions are improving, but vehicle prices and availability continue to create acquisition challenges for dealers. As a result, the current market still demands an efficient and thoughtful acquisition strategy. ","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Digital marketing is as important as ever.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Nearly two-thirds (63%) of dealers indicated that digital marketing was among their strategic goals this year, and more than half (54%) said digital marketing was among their top three priorities in 2022. 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\n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n \n\n ![\"CarGurus](\"//images.ctfassets.net/0czyc7nlfvzo/6DcQZhRIYzaoQz7S0maQjp/a297fa8884df8a07ebd10bc4326f1de5/logo-listings.png\"/) | \n\n \n\n \n\n \n\n Enhanced \n\n Request A Demo \n\n | \n\n \n\n \n\n Featured \n\n Request A Demo \n\n | \n\n \n\n \n\n Featured Priority \n\n Request A Demo \n\n | \n\n
\n\n \n\n \n\n \n\n \n\n Unlimited leads and connections \n\n with full shopper info \n\n | \n\n \n\n ![\"\"](\"//images.ctfassets.net/0czyc7nlfvzo/KSyxf2LN7jon6B9na7dxh/37fd6024aa63dc50d1da8af85349c8e5/check-mark-circle-green.png\") Feature included | \n\n Feature included | \n\n Feature included | \n\n
\n\n \n\n \n\n Dashboard tools and insights \n\n to manage your search ranking, make inventory decisions, and prioritize leads \n\n | \n\n \n\n Feature included | \n\n Feature included | \n\n ![\"\"](\"///images.ctfassets.net/0czyc7nlfvzo/KSyxf2LN7jon6B9na7dxh/37fd6024aa63dc50d1da8af85349c8e5/check-mark-circle-green.png\") Feature included | \n\n
\n\n \n\n \n\n New! Additional tool ‘LeadAI’ \n\n to re-engage highly interested leads on the most-engaged shoppers \n\n | \n\n \n\n Feature included | \n\n Feature included | \n\n Feature included | \n\n
\n\n \n\n \n\n New! Branded VDP spots \n\n to drive shoppers to your website \n\n | \n\n \n\n —Feature not included | \n\n Feature included | \n\n Feature included | \n\n
\n\n \n\n \n\n Top row of 1st SRP \n\n without having to change your prices \n\n | \n\n \n\n —Feature not included | \n\n Feature included | \n\n Feature included | \n\n
\n\n \n\n \n\n Access to 1st SRP branded spot \n\n \n\n | \n\n \n\n —Feature not included | \n\n —Feature not included | \n\n Feature included | \n\n
\n\n \n\n | \n\n Optional \n\n | \n\n \n\n | \n\n | \n\n | \n\n
\n\n \n\n \n\n CarGurus Highlight: \n\n Sponsored spot on the top of 2nd SRP, every 10 on mobile \n\n | \n\n \n\n —Feature not included | \n\n Optional | \n\n Optional | \n\n
\n\n \n\n \n\n CarGurus RPM: \n\n Re-target new audience of relevant shoppers on Facebook, driving them to your website \n\n | \n\n \n\n Optional | \n\n Optional | \n\n Optional | \n\n
\n\n \n\n \n\n CarGurus Digital Deal - with Geo Expansion Option \n\n Expand your dealership’s digital retailing reach and offerings to receive more, higher-quality leads \n\n | \n\n \n\n Optional | \n\n Optional | \n\n Optional | \n\n
\n\n \n\n
\n\n \n\n
\n\n\n"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"19y7SBEr1q5yJavZZSUZOL","type":"Entry","createdAt":"2022-08-02T18:59:53.945Z","updatedAt":"2022-08-22T13:33:54.384Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":19,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"CarGurus Intelligence Report - July 2022 Recap","urlSlug":"cargurus-intelligence-report-july-2022-recap","publishedDate":"2022-08-02T15:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"4EELYCJ13pMyopvaFdFZgr"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"75lVQYHWbmwxdM9FJIhuHW"}},"excerpt":"CarGurus Director of Industry Analytics Kevin Roberts dives into the latest industry trends from July 2022. Take a look at his key takeaways below. ","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"30r7l24r9p15h1CSph5n9A"}},{"sys":{"type":"Link","linkType":"Entry","id":"VI8AFrVx902LvqWhLKjSN"}},{"sys":{"type":"Link","linkType":"Entry","id":"ZZh9ZWGXJprbVTiaslzcE"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"75tGoF181wTHx3Oo28HlLw"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"420v7t5AOJQQs6XYCGrVfb"}},{"sys":{"type":"Link","linkType":"Entry","id":"4e1gYmyWBSOnG7RJ9n1YDu"}}],"articletype":"Report"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"30r7l24r9p15h1CSph5n9A","type":"Entry","createdAt":"2022-08-22T13:32:01.873Z","updatedAt":"2022-08-22T13:32:01.873Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcWistiaVideo"}},"locale":"en-US"},"fields":{"title":"July video recap","videoMarkup":"
","contentScriptTag":"mftsk1oyfd"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4fnxeuBjFnWt5rWGUUvg0y","type":"Entry","createdAt":"2022-08-18T13:09:51.008Z","updatedAt":"2022-08-18T15:46:13.762Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":31,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"What's new at CarGurus? Quarterly product updates","urlSlug":"whats-new-at-cargurus-quarterly-product-updates-q3-2022","publishedDate":"2022-08-18T09:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"2p00ii64N1wohDnvohqUB8"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"2JYInZXfI3x7S3ICBi4MNa"}},"excerpt":"Since our dealer solutions have expanded, we wanted to refresh how we deliver our product updates to provide a better idea of where they can fit into your marketing, retail, & inventory strategies. Let’s dive into this quarter’s updates.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"4nzqMtvmPUvwV2iytgr2dI"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"RN5bmEuKqn69koAvYhaPo"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"2toSpn0n6olUXOG85N3GM3"}}],"articletype":"CarGurus News"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4nzqMtvmPUvwV2iytgr2dI","type":"Entry","createdAt":"2022-08-18T13:07:16.733Z","updatedAt":"2022-08-18T13:23:30.444Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":48,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"q3 qpu body","backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Andrew Grochal here, SVP of Product, Dealer & Wholesale at CarGurus. I’ve been at CarGurus for more than seven years and have been lucky enough to witness the company’s evolution from a listings marketplace to a transaction-enabled platform that spans the inventory lifecycle and helps you acquire, market, and sell cars. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Since our dealer solutions have expanded so much over the past few years, we wanted to refresh the way we deliver our quarterly product updates to provide a better idea of where they can fit into your overall marketing, retail, and inventory strategies. And, as we continue to optimize products based on your feedback, we’re also exploring ways to uncover data and build integrations to make CarGurus tools, like the Dealer Dashboard, more useful to you and your teams. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"So, let’s dive into this quarter’s key updates... ","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Retail ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Your goal:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Accelerate your turn ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"How we're helping... 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","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Inventory ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Your goal:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Boost pre-owned profits ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"How we’re helping...","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Continuing to expand our CarOffer partnership ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As acquiring the right inventory continues to be critical, more dealers are turning to CarOffer’s Buying Matrix to set smart parameters to instantly buy high-performing inventory based on their sales and market data. As we continue to grow, the focus for the rest of the year continues to be on improving the speed and quality of inspections, logistics, titles, and arbitration. ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"We’ve also heard from many of you that you’re embracing the selling benefits of our Instant Offers. Our national marketplace allows you to offload vehicles faster and for more money than your local auction or wholesale platforms. ","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Providing more actionable industry- and market-level insights ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"We know that it's critical to get the right inventory so that you can sell effectively. 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","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Expanding the Sell My Car program to four new states ","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"2JYInZXfI3x7S3ICBi4MNa","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This week, we expanded our CarGurus Landed Dealer program to four new states: Alabama, Oregon, Wisconsin, and Oklahoma. We’re excited to continue to bring a great experience to shoppers and dealers in these additional states. So far, the program has unlocked over $250 million of privately owned inventory in Q2, and our key priorities are scaling volume and making the dealer experience seamless. 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","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Inventory improvement","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"New inventory levels increased for the second month in a row and year-over-year levels are now down just 7% from last year – although that likely has more to do with how we’ve been navigating the chip shortage for quite some time now. While an improvement is welcome, we’re looking at a steady stream of similar increases as we move out from the inventory bottom and chart a path to a new equilibrium. ","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"New trucks drawing interest","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Despite historically high gas prices in June, we’re seeing the largest gains in viewed new vehicles with all new, next-gen, or refreshed pickups. 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\n \n\n \n \n \n \n \n \n \n \n | \n \n \n\n \n Enhanced\n Request A Demo\n | \n \n \n Featured\n Request A Demo\n | \n \n \n Featured Priority\n Request A Demo\n | \n
\n \n \n \n \n VDP Dealership Branding\n Including 100 photos per vehicle \n | \n \n Feature included | \n Feature included | \n Feature included | \n
\n \n \n Managed Chat/Text\n Messaging experts promptly respond to your customers 24/7 \n | \n \n Feature included | \n Feature included | \n Feature included | \n
\n \n \n Dealer Branding Page\n Expand your dealership branding on CarGurus \n | \n \n Feature included | \n Feature included | \n Feature included | \n
\n \n \n Increased SRP exposure\n Listings rotate through top spots on search results pages \n | \n \n —Feature not included | \n Feature included | \n Feature included | \n
\n \n \n Access to SRP top spot\n Branded listing in #1 spot on search results \n | \n \n —Feature not included | \n —Feature not included | \n Feature included | \n
\n \n | \n Optional\n | \n \n | \n | \n | \n
\n \n \n CarGurus Area Boost\n Reach shoppers outside of your local market and show deliverable inventory \n | \n \n Optional | \n Optional | \n Optional | \n
\n \n \n CarGurus RPM\n Drive engaged shoppers to your website through multiple channels to extend your audience reach \n | \n \n Optional | \n Optional | \n Optional | \n
\n \n \n CarGurus Highlight\n Access sponsored slots starting at the top of the second SRP and every ten listings on mobile \n | \n \n —Feature not included | \n Optional | \n Optional | \n
\n \n
\n\n"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1syHGIiNdLByRgGFXPJtKG","type":"Entry","createdAt":"2022-06-01T20:41:45.252Z","updatedAt":"2022-07-28T21:02:03.933Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":44,"revision":10,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"CarGurus Intelligence Report - May 2022 Recap","urlSlug":"cargurus-intelligence-report-may-2022","publishedDate":"2022-06-01T16:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"4EELYCJ13pMyopvaFdFZgr"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"12sq7Hh3Z5rIzsmBTfeTnV"}},"excerpt":"In the May edition of the CarGurus Intelligence Report, CarGurus Director of Industry Analytics Kevin Roberts dives into trends around EV interest, inventory levels, vehicle prices, and more. 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Shoppers are searching for vehicle details, identifying value-added options, and looking at vehicle photos—all before ever stepping foot on your lot.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If you're not providing this critical information on your VDPs, you could be missing out on countless sales opportunities—and overlooking a simple yet effective way to increase your success on CarGurus.\n","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Adding options can give your cars better deal ratings","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To calculate our deal ratings, we compare the asking price of a vehicle to its CarGurus Instant Market Value (IMV), and factor in dealer reputation. The IMV takes into account millions of data points, including make, model, trim, year, mileage, vehicle history–and, critically, options. 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You immediately feel enraged and want to lash out at the reviewer because they're giving people a false impression of your business.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But before you do anything hasty, take a moment to consider the best course of action. Bad reviews are a fact of life in today's digital world where anyone can leave one on platforms such as Facebook, Google, Yelp, and Yahoo - not to mention auto shopping sites like CarGurus. There's a smart way to handle the situation, and when done right you can improve your company's reputation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"See bad reviews as a chance to show you're paying attention to your customers","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"According to a survey by Dimensional Research, ","nodeType":"text"},{"data":{"uri":"https://www.zendesk.com/resources/customer-service-and-lifetime-customer-value/"},"content":[{"data":{},"marks":[],"value":"88% of people are affected","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" by what they read in online reviews when making buying decisions. And, our own research shows that 70% of CarGurus shoppers always look at a dealer's reviews before contacting them.* Those stats are why you should care about what reviews say — but don't let it get under your skin when bad ones come up.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A bad review is your chance to show that you're paying attention to what your customers are saying and that you care about their satisfaction. If you ignore a bad review it can make it look like you don't care.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Bad reviews can even ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"help","nodeType":"text"},{"data":{},"marks":[],"value":" your business. ","nodeType":"text"},{"data":{"uri":"http://www.adweek.com/digital/spiegel-research-center-powerreviews-online-reviews-study/"},"content":[{"data":{},"marks":[],"value":"AdWeek reported in 2017","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" that interacting with negative reviews can boost conversion by up to 67%. It seems the old saying is true; there's no such thing as bad publicity.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Reach out to reviewers with empathy","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"When it comes to responding to bad reviews, cooler heads should prevail. Never respond in anger. Approach the situation with a calm and rational demeanor. Start out by thanking them for offering feedback, and then say that you're sorry they had a bad experience and you want to make things right.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In your response, aim to focus on three key things:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Own up to the issue. Recognize the customer's problem and accept fault.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Explain your solution and show how future customers won't have that problem.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Offer something to make up for their trouble. 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A positive response demonstrates that your business is listening to customer concerns.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Prompt satisfied customers to leave reviews","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"A Bright Local survey found that ","nodeType":"text"},{"data":{"uri":"https://www.brightlocal.com/learn/local-consumer-review-survey/"},"content":[{"data":{},"marks":[],"value":"84% of people trust online reviews","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" as much as personal recommendations. A great way to fight back against bad reviews is to encourage satisfied customers to leave good ones. If the good reviews greatly outnumber the bad, this will minimize the latter's damage.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"There are many ways you can prompt customers to leave reviews:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Follow up with customers who found you through CarGurus a couple of weeks after purchase and ask them to leave a review on the CarGurus site.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Offer coupons, discounts, or extras to customers who leave online reviews.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Post signs and stickers around your dealership promoting the review sites that you're on.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Put a note on customer invoices prompting them to leave an online review.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"When asking for a review, it's important not to insist that the review be positive. 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When it's time to respond, apply these tips to handle it like a pro.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"*CG Purchase Intent Study, Jul 2017, n=1,917","nodeType":"text"}],"nodeType":"heading-6"},{"data":{},"content":[{"data":{},"marks":[],"value":"*CG Purchase Intent Study, Jul 2018, n=51","nodeType":"text"}],"nodeType":"heading-6"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4ILjPvjPUxFF9gFSATtkbq","type":"Entry","createdAt":"2022-06-06T16:55:25.549Z","updatedAt":"2022-06-06T16:55:25.549Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Why all reviews deserve your attention","urlSlug":"why-all-reviews-deserve-your-attention","publishedDate":"2018-08-03T09:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1kYfPOgqFbgSwRSHWvNg03"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"5k2opGB8yPP7Tdbyr8Kg5N"}},"designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"19zJZ1hJq1ZbPnXStLoIA5"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"6TIUy2AC2BlaYXVf9dDwo7"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"19zJZ1hJq1ZbPnXStLoIA5","type":"Entry","createdAt":"2022-06-06T16:54:57.452Z","updatedAt":"2022-06-06T16:54:57.452Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"all reviews body","backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In today’s digital world, reviews are everywhere. Sites like Yelp, Angie’s List, TripAdvisor, and even auto shopping sites like CarGurus give people an easy way to share their buying experiences—good and bad—with fellow shoppers. For consumers, reviews provide the transparency they need to make informed buying decisions.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"But reviews aren’t just about customer satisfaction. Your dealership can leverage them as a powerful marketing tool to drive customers to your dealership. In order to use them to your advantage though, you need to start paying attention—and responding—to them.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Your reputation matters—use reviews to build it up","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Whether it’s the fact that ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://insights.cargurus.com/audience2018/"},"content":[{"nodeType":"text","value":"68% of CarGurus shoppers","marks":[],"data":{}}]},{"nodeType":"text","value":" say they ","marks":[],"data":{}},{"nodeType":"text","value":"always","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" look at a dealer’s reviews before contacting them, or that 25% say a dealership’s reputation and reviews are the most important factor to consider when choosing a car, it’s clear that reviews really matter. So much so, that ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.marceldigital.com/blog/2017/09/4-reasons-why-you-should-respond-to-reviews"},"content":[{"nodeType":"text","value":"80% of consumers trust reviews","marks":[],"data":{}}]},{"nodeType":"text","value":" as much as personal recommendations. With shoppers putting so much stock in reviews, your dealership should see every review as an opportunity to influence a potential customer.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In addition to engaging customers through existing reviews, prompting people to leave reviews is a great way to build your reputation and shoppers’ trust. They’re nothing to fear—","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://insights.cargurus.com/audience2018/"},"content":[{"nodeType":"text","value":"88% of CarGurus shoppers leave positive reviews","marks":[],"data":{}}]},{"nodeType":"text","value":"—and they can have a huge impact. On the CarGurus platform, dealers with five-star ratings receive two times more connections than dealers with one-star ratings.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Responding to positive reviews helps strengthen your referral network","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While it might be tempting to just smile and skip over positive online reviews, showing appreciation for your customers is a great way to encourage repeat business. 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Customers who leave reviews—especially negative ones—want to have their issue addressed personally. Yet, our own research found that dealers with the lowest ratings respond to reviews less often than dealers with the highest ratings. This needs to change. Responding to a negative review might not change that particular customer’s experience, but it could be all that’s needed to put a future customer’s concerns to rest.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Leverage reviews to drive business to your dealership","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Customer reviews, good and bad, can help set the tone for how your dealership is perceived by future customers. They’re crucial drivers of new sales, and your dealership can’t overlook their importance. Every review is an opportunity to engage with your customers and build your reputation, so make sure you’re taking advantage.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1kYfPOgqFbgSwRSHWvNg03","type":"Entry","createdAt":"2022-06-06T16:54:24.140Z","updatedAt":"2022-06-06T16:54:24.140Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"author"}},"locale":"en-US"},"fields":{"firstName":"Alex","lastName":"Leifer"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5kpyLsGS3CN6k0BCOppb1q","type":"Entry","createdAt":"2022-06-06T16:50:47.735Z","updatedAt":"2022-06-06T16:50:47.735Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"The Dos and Don'ts of Online Reputation Management","urlSlug":"the-dos-and-donts-of-online-reputation-management","publishedDate":"2022-06-06T00:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"7Cf80vHKVEwL5QMNEbv3kd"}},"designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"7im4gqlp3sKo5ylFZvsAEs"}},{"sys":{"type":"Link","linkType":"Entry","id":"3nDcZRemxcrrLnZKtxQ71g"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"6TIUy2AC2BlaYXVf9dDwo7"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3nDcZRemxcrrLnZKtxQ71g","type":"Entry","createdAt":"2022-06-06T16:49:19.750Z","updatedAt":"2022-06-06T16:49:19.750Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcAssetDownload"}},"locale":"en-US"},"fields":{"assetTitle":"Reputation Management Dos and Don'ts","asset":{"sys":{"type":"Link","linkType":"Asset","id":"3RH0hywTrohca09gWSOVQW"}}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7im4gqlp3sKo5ylFZvsAEs","type":"Entry","createdAt":"2022-06-06T16:47:46.528Z","updatedAt":"2022-06-06T16:47:46.528Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"reputation mgmt dos donts body","backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In today’s digital world, reviews are everywhere. 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The timing of high gas prices remains unfortunate for the industry as the lack of vehicles will limit the potential inflection point for EV demand.","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"5zXA0M9MZoDlJQbtm8fz35","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Declines in inventory point to increasing demand","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"May saw declines for both new and used inventory, indicating that demand has finally started to pick up – however, a hoped-for tax refund surge doesn’t appear to be materializing as historically high prices look to be neutralizing increases in refunds. While overall consumer confidence remains relatively strong, this isn’t as robust for cars, as buying conditions for vehicles remain at historically low levels.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Prices continue to remain elevated as consumers look for value","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The average listing price continued to increase for new and was flat for used, highlighting that movement in inventory is taking place with more cost-effective vehicles instead of higher-priced models. 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It is now available to shoppers and dealers in the following states: Nevada, Utah, New Mexico, Colorado, and Washington.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The full list of states now includes: Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington, and Washington D.C.","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"At CarGurus, we’re constantly innovating and exploring new products and services to give our dealer partners, large and small, more of what they need to succeed. That’s why we’re thrilled to announce a new feature that lets dealers acquire inventory directly from our #1 audience of car shoppers.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The program launches today to CarGurus and CarOffer dealer customers in three states: Florida, Texas, and Massachusetts. 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The quality and quantity of photographs on a listing play a significant role in engaging shoppers and, ultimately, converting them. This holds for car shopping—a process done primarily online and that typically involves visits to ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/industry-insights/cargurus-2021-buyer-insight-report/"},"content":[{"data":{},"marks":[],"value":"17 unique sites by the average buyer","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That’s why you (or the photographer you hire!) must take numerous high-quality and detailed photos for every vehicle on your lot. Not only will excellent photographs capture the attention of more low-funnel shoppers, but they will also allow you to leverage the ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/cargurus-partners-with-spincar-to-offer-interactive-360-views-on-vdps/"},"content":[{"data":{},"marks":[],"value":"360° WalkArounds automatically created by SpinCar","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" as part of CarGurus Featured, Featured Priority, Area Boost, and Convert packages.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So what can you do to improve your existing photos? Take a look at what you currently have displayed on your VDPs and ensure you’ve followed these three best practices.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Lighting and location are everything.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Shoppers need to see a vehicle in as much detail as possible, and a string of bad photos could scare off a potential customer. Give plenty of thought to when and where you shoot, making sure the car is the star in every photograph. It may sound obvious: don’t take pictures in the dark or of a vehicle surrounded by distractions, such as additional vehicles, signage, or other visual “noise.” Instead, find a well-lit setting, free from a cluttered background. Consider shooting inside your service bay, delivery bay, or showroom where you can easily control the lighting and environment. If that is not possible, an open corner of your lot on a cloudy day can also make for a great time and place for a photoshoot.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Bonus tip: if you’re using a high-res camera, invest in a lens hood or circular polarizer lens to eliminate sun flares, reduce glare from windows, and avoid reflections.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your “digital showroom” (your website) deserves just as much attention as your physical lot. Take time to “walk” your digital lot and make sure it meets your standards. If you wouldn’t accept it in your physical showroom—sub-par imagery, clutter, or inconsistency, for example—then it shouldn’t be online.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Tell the whole story. ","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Rather than reading through a long list of features, most shoppers will first look at the vehicle photos on your VDP. CarGurus users are ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/industry-insights/cargurus-2021-buyer-insight-report/"},"content":[{"data":{},"marks":[],"value":"30% more likely to view photos of specific cars","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" on-site than competitors’ users. Once your environment is ready, prepare the interior and exterior of your vehicle for a quality shoot. 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The interactive walkaround will display right on your CarGurus VDPs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Be transparent about imperfections.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Picture-ready doesn’t have to mean free from all imperfections—you’re selling used vehicles after all. CarGurus believes transparency helps sell cars, so if there are scratches, dents, or dings, be sure to show them to potential buyers. Include a ruler to show the size of the damage, as potential buyers will appreciate the honesty.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When taking inventory photos, take care, stage your vehicles well, and be mindful of what customers want to see. 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\n \n\n \n \n \n \n \n \n \n ![\"CarGurus](\"//images.ctfassets.net/0czyc7nlfvzo/1IUs4pOIVMVUpv7OgrFgFt/68e86b2125b4ce2e5cea2df13da3f601/logo-rpm.png\") | \n \n \n Starter\n Request A Demo\n | \n \n \n \n Premier\n Request A Demo\n | \n\n
\n \n \n \n | \n Channel\n | \n | \n | \n
\n \n \n CarGurus Display\n Static ads on cargurus.com VDPs \n | \n Feature included | \n Feature included | \n
\n \n \n Offsite Display\n Inventory ads on premium sites across the web \n | \n Feature included | \n Feature included | \n
\n \n \n Facebook Display\n Inventory carousel ads on Facebook and Instagram \n | \n —Feature not included | \n Feature included | \n
\n \n | \n Target Audience\n | \n | \n | \n
\n \n \n Your CarGurus Audience\n Shoppers who visited your CarGurus VDPs \n | \n Feature included | \n Feature included | \n
\n \n \n Extended CarGurus Audience\n CarGurus shoppers who viewed similar vehicles to yours, but did not view your inventory \n | \n —Feature not included | \n Feature included | \n
\n \n | \n Ad Creative\n | \n | \n | \n
\n \n \n Static Brand\n Ad that promotes a single callout for your dealership. Can be brand, promotional, or service-related \n | \n Feature included | \n Feature included | \n
\n \n \n Inventory-Specific\n Personalized ads for every shopper based on their behavior and your inventory \n | \n —Feature not included | \n Feature included | \n
\n \n
\n"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7hTm9meCqhdmCnSnYlQcCP","type":"Entry","createdAt":"2022-05-18T18:17:57.584Z","updatedAt":"2022-05-18T18:17:57.584Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"convince your boss body","backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"August 25 Update:","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Given continued uncertainty around COVID-19, Navigate has been moved to an entirely virtual event. We’ll have the same jam-packed agenda, but now you can tune in from the comfort of your home or office. For more information and to get tickets, visit ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"events.cargurus.com/navigate.","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Anyone who’s been to ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate"},"content":[{"data":{},"marks":[],"value":"Navigate","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" – in person or virtually – will tell you it’s a one-of-a-kind industry event, jampacked with actionable learnings. But we know conferences can be a big investment of time and money, and it might take some convincing if you’re going to ask your dealership to pick up the tab.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That’s why we’ve put together some tactical advice to help you make a strong case for attending ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate"},"content":[{"data":{},"marks":[],"value":"Navigate in Boston this fall","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", October 13th & 14th. Hint: it’s all about helping your employer understand the tangible benefits of attending Navigate—and matching those benefits to your dealership’s goals. Use these conversation points to help you get your way.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Your dealership wants to…","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"…and here’s how Navigate helps.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Keep up with the latest industry trends","nodeType":"text"},{"data":{},"marks":[],"value":"What does the future of car shopping look like? How will inventory challenges impact vehicle prices—and for how long? 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There’s no substitute for face-to-face conversations and in-person meetings and Navigate is the perfect place to share your knowledge and experiences with peers from around the country.","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Optimize performance and improve internal processes","nodeType":"text"},{"data":{},"marks":[],"value":"From tips for building your dealership’s reputation, to gaining wholesaling tactics, to learning how to get the most out of CarGurus tools, ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"there’s a session for everyone at Navigate","nodeType":"text"},{"data":{},"marks":[],"value":". Put together a list of workshops you want to attend, then give your boss a chance to weigh in and suggest topics they want you to cover.","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Find innovative solutions to current challenges","nodeType":"text"},{"data":{},"marks":[],"value":"Sometimes ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"solving problems means stepping outside the box","nodeType":"text"},{"data":{},"marks":[],"value":" and learning from leaders in other industries. Only at Navigate will you find dynamite keynotes like Jon Taffer of “Bar Rescue” and Carla Harris, Vice Chairman and Managing Director at Morgan Stanley. Plus, inspiring speakers from businesses outside auto, like Cracker Barrel.","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Keep staff engaged and increase retention","nodeType":"text"},{"data":{},"marks":[],"value":"Hiring a new person can be expensive. When you look at it this way, leveling up skills and ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"investing in existing employees is a bargain","nodeType":"text"},{"data":{},"marks":[],"value":" – make sure your boss knows that. Take advantage of the two days of immersive workshops and sessions to sharpen your skills and invest in your professional growth.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Don’t forget to send your boss the Navigate website – ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate"},"content":[{"data":{},"marks":[],"value":"events.cargurus.com/navigate","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" – so they can check out the conference and purchase your ticket. Plus, register by August 2nd and save $300 on your ticket. We can’t wait to see you there!","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4R267SgMX698qUyEHwMyrS","type":"Entry","createdAt":"2022-03-26T15:23:35.876Z","updatedAt":"2022-05-18T17:57:54.838Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":16,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"marketoFormPicker"}},"locale":"en-US"},"fields":{"formName":"Area Boost form","marketoFormUrl":"
","formUrl":"//dealer.cargurus.com/js/forms2/js/forms2.min.js","formId":"1153","munchkinCode":"365-ECK-512","textBlock":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Ready to learn more about how Area Boost can help you reach more shoppers?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Call 1-800-CARGURUS or use this form and we'll be in touch soon.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1AVTTp8bMk4ogE5FmOrbZ9","type":"Entry","createdAt":"2022-05-18T16:15:57.893Z","updatedAt":"2022-05-18T16:15:57.893Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"RPM test","backgroundColor":"White","splitTextIntoTwoColumns":true,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Does this show up?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"And does it split into two columns? ","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"How much text would it need to do that?","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"One more maybe?","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3sVGJXjQ5IzjugqsRjg6IT","type":"Entry","createdAt":"2022-03-25T18:46:45.127Z","updatedAt":"2022-05-18T15:10:58.187Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":23,"revision":8,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"marketoFormPicker"}},"locale":"en-US"},"fields":{"formName":"CGA / DAR form bottom of page","marketoFormUrl":"
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It’s the fourth year the online survey has been conducted, and the results show that EVs continue to pose a huge opportunity for dealerships and the auto industry as a whole.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Here are the key findings, plus what they mean for dealers:","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Excitement for EVs is being fueled by the reality of high gas prices","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Since the first iteration of this study in 2018, interest in electric vehicles has risen steadily each year. 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With a deep understanding of the market on a broader scale, you’ll be able to adapt your business strategy to stay ahead.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Consumers are open to a variety of brands when it comes to buying EVs","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"4rLvEFd5yvRQOp1oSiI6uC","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While Tesla has been the top brand choice for consumers year after year, its dominance over other brands is shrinking as other automakers introduce their own electric vehicle models. Almost half (45%) of consumers surveyed said they would consider purchasing an EV from Tesla, followed by Toyota (44%) and Honda (40%). For hybrids, consumers are most likely to consider Toyota (47%), Honda (39%), and Ford (33%).","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The takeaway for dealers:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Expand your used car inventory to include a variety of EV brands, and make sure they’re highly visible in your showroom so shoppers can easily chem them out.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Dealerships have a huge role to play in selling EVs","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While EVs may feel like uncharted territory for dealerships, there’s ample opportunity for them – and buyers would prefer it that way. People considering electric show preference for an in-person visit, though half would consider starting the process online ahead of time. Far fewer would be open to buying an EV entirely online.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The takeaway for dealers:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Fine tune your sales process and digital retail tactics to capture EV buyers and equip your staff with the knowledge to explain the cost of ownership differences between electric and ICE vehicles, battery lifetime, and more. Your team’s enthusiasm and knowledge should spark excitement in shoppers.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Barriers like high costs and access to charging remain for consumers","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"67% of respondents believe that EVs are the future, but many are not yet ready to stomach the costs – only 39% say EVs are currently worth their higher asking prices. Buyers could be convinced to go electric, though, if charging ranges improve (43%), if there were more charging bays available (43%), or if EVs cost the same as gas-powered vehicles (40%). And while new is the preferred condition, four in 10 say they would consider a used electric vehicle.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The takeaway for dealers:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Consider acquiring a handful of used off-brand EVs to attract shoppers looking for a lower price tag.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Consumers want dealerships involved in vehicle servicing","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"5leQo0Pwxlf3SrlamdRKJN","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Though EVs tend to have fewer mechanical parts that break down, when they do need maintenance, they’ll likely require specialized capabilities. Plus, 80% of buyers would prefer to get their EV serviced at a dealership. When you invest in meaningful training and the right equipment, you’ll be on your way to more billable service hours — and revenue — for your dealership.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The takeaway for dealers:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Start training your service staff on complex EV maintenance today so you’re prepared for EV service appointments down the road.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"One thing is clear: embracing EVs in the coming months and years will be crucial to addressing long-term demand and catering to changing shopper preferences. 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Business must go on and so must hiring—and in some cases, rehiring—a great team.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In this ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://dealers.cargurus.com/rs/611-AVR-738/images/Hiring-and-Coaching-Ebook.pdf"},"content":[{"nodeType":"text","value":"ebook","marks":[],"data":{}}]},{"nodeType":"text","value":", you’ll learn:","marks":[],"data":{}}]},{"nodeType":"unordered-list","data":{},"content":[{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Why building a strong employment brand is a crucial recruiting tactic","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"How the right technology and processes will help you attract the top candidates","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Strategies for training and coaching your employees to success","marks":[],"data":{}}]}]},{"nodeType":"list-item","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Tips for advancing equity and inclusion at your dealership","marks":[],"data":{}}]}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Download ","marks":[],"data":{}},{"nodeType":"text","value":"The Car Dealer’s Guide to Hiring and Coaching","marks":[{"type":"bold"},{"type":"italic"}],"data":{}},{"nodeType":"text","value":" below to learn how to set your dealership up for long-term success.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7KidwBfw8usyD6RxYWDEDU","type":"Entry","createdAt":"2022-05-04T17:25:56.147Z","updatedAt":"2022-05-04T17:25:56.147Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcAssetDownload"}},"locale":"en-US"},"fields":{"assetTitle":"Hiring and Coaching ebook","asset":{"sys":{"type":"Link","linkType":"Asset","id":"3uDutJ5VnxzDKvRlNC5KhO"}}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5tmFeB4Iko8wapKLF56tUu","type":"Entry","createdAt":"2022-05-03T17:16:01.630Z","updatedAt":"2022-05-03T17:16:01.630Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcAssetDownload"}},"locale":"en-US"},"fields":{"assetTitle":"apr intelligence report","asset":{"sys":{"type":"Link","linkType":"Asset","id":"UCecEt2EdwTu6VvCDbFta"}}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"29Btorxh7fx6aNKRpBBmdE","type":"Entry","createdAt":"2022-05-03T17:15:32.784Z","updatedAt":"2022-05-03T17:15:32.784Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"cg intelligence rpt body","backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This month, CarGurus Director of Industry Analytics Kevin Roberts dives into the latest industry trends from April 2022. Take a look at his key takeaways below. ","marks":[{"type":"italic"}],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Average used listing prices finally decline","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"After months of anticipation, the top-line average used listing price values declined in April by 0.6%. This number had continued to increase, even with wholesale prices declining, due to higher-priced vehicles sitting on the market as consumers sought out more cost-effective options. While a decline is welcome, there remains much room for improvement with prices up 55% from two years ago.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Inventory levels effectively flat in April","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While average days-on-market saw increases in April, the overall inventory levels remained flat, highlighting that consumer demand remains strong for both new and used vehicles but that price is much more of a focus.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Interest in new & used EVs keeping pace with gas prices","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Rising gas prices have led to a commensurate increase in both new & used EV demand. Interest in new EVs more than tripled with gas prices on the rise, and used interest saw a similar jump with demand remaining strong as gas prices stayed high. However, the challenge for consumers now is finding an EV, as vehicle production remains constrained and limited used supply exists.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Summary","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The expectation has been that used vehicle prices would start to decline after tax refund seasonality, and with a relatively soft tax refund season taking place, we’re returning to vehicle depreciation. 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News"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"37oqM2z9uAiecfVutTbYvu","type":"Entry","createdAt":"2022-03-07T20:39:40.141Z","updatedAt":"2022-04-14T17:42:37.637Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Understanding the CarGurus Offers test","urlSlug":"understanding-the-cargurus-offers-test","publishedDate":"2020-02-05T00:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1lUzQRIrDEgxYSZk2ybvOb"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"ylVaNtfG6mYFBv0EhqpVh"}},"excerpt":"We heard a lot of very helpful feedback on the CarGurus Offers test, which will be valuable as we continue to build an inventory acquisition channel to benefit all our dealers.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"3lBdUj57nmSHhMeSGjzlui"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"4USyL4z8QkL0oc5RBKuk1Q"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"4E31a3VjINVLbvKwMdw69t"}},{"sys":{"type":"Link","linkType":"Entry","id":"420v7t5AOJQQs6XYCGrVfb"}}],"articletype":"CarGurus News"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1PLRH43iTGk1u1o32fxP4M","type":"Entry","createdAt":"2022-04-14T17:38:46.066Z","updatedAt":"2022-04-14T17:38:46.066Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":16,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Setting the record straight on CarGurus and SEO","urlSlug":"setting-the-record-straight-on-cargurus-and-seo","publishedDate":"2019-06-18T00:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1lUzQRIrDEgxYSZk2ybvOb"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"01p2FOp3VZlB0oDCc5SPbM"}},"excerpt":"In recent weeks there’s been some inaccurate information being shared about how we approach search engine optimization (SEO), and for the sake of our dealer customers we wanted to clear up any possible confusion.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"3EblVeLB4pSoITAlJU5LXC"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"w8hJziz8mVx3XPc3cXzk1"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"4E31a3VjINVLbvKwMdw69t"}},{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"CarGurus News"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3EblVeLB4pSoITAlJU5LXC","type":"Entry","createdAt":"2022-04-14T17:36:46.593Z","updatedAt":"2022-04-14T17:38:24.135Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In recent weeks there’s been some inaccurate information being shared about how we approach search engine optimization (SEO). We don’t usually respond to deceptive accusations from competitors, but this topic continues to come up and for the sake of our dealer customers we wanted to clear up any possible confusion.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Let us be clear: ","marks":[],"data":{}},{"nodeType":"text","value":"We do not engage in so-called “black hat” tactics","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". We don’t buy backlinks, we don’t cloak content, and we have not been manually penalized by Google. Period.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"It is true that a change to Google’s algorithm earlier this year had an impact on our organic search traffic. Despite that, in Q1, we had almost 3X the monthly visits and 1.6X the monthly unique visitors as our next closest competitor, according to comScore MediaMetrix Multi-Platform, Automotive.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In fact, as seen below, we’ve survived—and thrived—through many Google algorithm changes over the years:","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"7eZlbYO4jHZfSlyjuUCYx6","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Sometimes we win, sometimes we lose, but in the long run we’ve done quite well (growing traffic at an annual growth rate of over 70% in the last 10 years) by focusing on two priorities.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"First is consumer satisfaction with our service. We believe that by measuring and improving consumer engagement and satisfaction, we’ll do well in the long run with both consumers and search engines.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Second, we work tirelessly to vary our traffic sources so we’re not dependent on any one source of visitors. Here’s how our traffic is distributed across various sources:","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"5X5MtXOVwp2h8Y8kRYd2EU","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Because we’re now getting traffic from over 15 different sources, no one source of traffic has undue influence on our business, and as a result no single Google algorithm change can have a dramatic impact on our overall site traffic. In addition, as a company, we spend far more time, effort, and money building our brand and direct domain traffic (through TV and other traffic channels) than we do on SEO.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Despite all of these facts, we hear baseless claims about our SEO practices being made by competitors. Of course we pay attention to Google’s best practices on SEO and put time and effort into making sure we take the right steps to get all of our content properly indexed, but trying to game the system is not part of our DNA.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Here are some of the specific claims that are being made—and why they’re inaccurate.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"FALSE: CarGurus SEO depends on purchased backlinks, mostly from India","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"CarGurus does not purchase backlinks. There are a huge number of Indian links pointing to cargurus.com, but those come from sites that have scraped or linked to our content for their own purposes and we’re not affiliated with them in any way.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"More importantly, from a Google ranking standpoint they’re irrelevant. Since their “Penguin” update in 2012, Google’s algorithms don’t value links from sites like these, so they certainly don’t help our SEO, no matter how many there are. A million times zero is zero.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While Google doesn’t pay attention to links from sites like these, they also don’t penalize sites that get linked to this way, possibly to prevent the black-hat tactic of intentionally purchasing low-quality links to harm a competitor.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"FALSE: CarGurus uses dynamic rendering to “trick” Google — a violation of Google’s Terms of Service","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dynamic rendering ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://developers.google.com/search/docs/guides/dynamic-rendering"},"content":[{"nodeType":"text","value":"is specifically recommended by Google","marks":[],"data":{}}]},{"nodeType":"text","value":" for “indexable, public JavaScript-generated content that changes rapidly” — exactly what our vehicle content is. Our site uses dynamic rendering to improve the user experience: we’re not showing different content to search engines, we’re just limiting the amount that’s shown at once.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"VDP details aren’t initially shown to shoppers on search result pages to improve the user experience—it’d be an overwhelming amount of information. Google sees that information because it is in fact part of the search results page, available to users and search engines alike. The CarGurus site does not actually have separate VDP pages at all: VDP content is included on the same page as search results. We render it the way we do to make sure Google can see all the available content: Users can click vehicle details, but Google can’t.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"What Google objects to is ","marks":[],"data":{}},{"nodeType":"text","value":"cloaking","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":", which means showing completely different content to users and the Google bot with the intent to deceive and/or manipulate search results. That’s not what we’re doing.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"FALSE: CarGurus was punished by Google","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"No, we were not specifically singled out for “punishment.” Google Search Console tells site owners if they’ve been specifically penalized with a manual action, and we have not. Search traffic on a small subset of the keywords we target did decrease somewhat after the recent algorithm change, which is drastically different from the impact a manual action would have. Sites actually penalized by Google see their affected pages effectively ","marks":[],"data":{}},{"nodeType":"text","value":"removed","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" from search results, not bumped down a few slots.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In addition, as described above, organic traffic from Google is just one of many sources of car shoppers on our site and the change hasn’t had a large impact on our overall traffic results. To reiterate—we’re still the largest third-party marketplace in the US by a large margin, and we plan to stay that way.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Maintaining a customer focus","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In our time climbing from an upstart to the leading position in the marketplace, we’ve learned that a relentless focus on customer satisfaction–for both shoppers and dealers–is the most effective way to drive success for the business. Instead of looking for shortcuts, we’ll concentrate on giving low-funnel shoppers the right information to feel confident in making a purchase and delivering the innovative dealer products that maximize ROI.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2lVFclK3BnQqToF2g7gRax","type":"Entry","createdAt":"2022-04-14T17:08:50.751Z","updatedAt":"2022-04-14T17:10:58.101Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Purchasing a used car can be a stressful experience, especially when you’re unsure of the car’s exact value. But new technology, including what’s offered through third-party marketplaces, is playing a big role in helping to make the used car buying experience easier and more transparent.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"On CarGurus, car shopping is simple and user-friendly. We make it easy for consumers to find great deals from top-rated dealers. Our focus on transparency and efficiency results in informed, engaged shoppers that drive results for dealers.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"CarGurus’ best deal first approach delivers the best experience for shoppers","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"5EQYOTcEo4TpgEjZnFGCK7","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Technology like CarGurus’ Instant Market Value (IMV) helps consumers find the best deal first, based on their individual search criteria. IMV is an estimated fair retail price for a vehicle based on a detailed analysis of comparable listings in a local market. CarGurus computes and updates its IMV calculations every day using a complex algorithm based on millions of data points.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"We use our proprietary IMV to inform deal ratings on our site—but we don’t stop there. The default search rankings are ordered by the best deals first. It’s a combination of how good the price is on a particular car, and how highly the dealer is rated by our users. Not only does this unique pricing transparency give shoppers the validation they need to feel confident they’re getting a good deal, but it also makes it possible for dealers to have control over where their vehicles show in search results.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"Use the transparency CarGurus provides to build trust with consumers","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Getting independent, third-party information about the market value of a vehicle is a high priority for car shoppers, according to a CarGurus survey. For dealers, this means that consumers don’t necessarily need to get the absolute lowest price on a car, they just want to feel confident that they’re getting a good deal from a transparent and trustworthy seller.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"That’s why we make it obvious when listings are sponsored, and we never display more than three sponsored listings at the top of a search results page. Plus, dealers ","marks":[],"data":{}},{"nodeType":"text","value":"only","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" qualify for these top spots if their cars fit the shopper’s search criteria, have a Fair or better deal rating, and the dealership has a Featured Listings package. In addition to the transparency of our search results, the clean design of our SRPs also keeps CarGurus’ highly engaged shoppers focused and on track to buy your car.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This added transparency helps build trust with consumers because they can easily tell what’s a good deal and what’s not. They don’t have to dig through pages and pages of search results to compare what type of deal they’re getting. For CarGurus dealers, this means you can start a conversation with the shopper right away, without having to prove or explain the value of your car.","marks":[],"data":{}}]},{"nodeType":"heading-4","data":{},"content":[{"nodeType":"text","value":"More trust and control leads to more sales for CarGurus dealers","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Today, more than ever, trust and transparency are central to the car shopper’s journey. And while the entire shopping experience on CarGurus is based on these two principles, CarGurus dealers have control over how they maximize their success on our platform.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"For example, the Dealer Pricing Tool helps dealers with a Premium Listings Package competitively price their vehicles. By using the Pricing Tool, dealers can see how even a small price drop can improve a listing’s page ranking and deal rating and increase clicks from shoppers. It can also do the opposite—show you where a small price increase could increase your dealership’s profits, without affecting the visibility of that vehicle.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Ultimately, CarGurus helps bridge the gap between dealers and consumers by providing transparent information on the value of a car, easy-to-understand search results pages, and unbiased dealership reviews. When dealers use CarGurus’ technology to increase transparency, they’re putting consumers first, which helps build trust and ultimately helps boost sales.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"*CarGurus Consumer Survey, n=2000, Feb ‘18","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7FRpKyZtFgIe9sIDY3An0R","type":"Entry","createdAt":"2022-04-14T17:09:48.364Z","updatedAt":"2022-04-14T17:09:48.364Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"What sets CarGurus apart in the US","urlSlug":"what-sets-cargurus-apart-in-the-us","publishedDate":"2019-08-19T00:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"7q1uup84KCHYmw9UjlMWgz"}},"excerpt":"On CarGurus, car shopping is simple and user-friendly. We make it easy for consumers to find great deals from top-rated dealers. Our focus on transparency and efficiency results in informed, engaged shoppers that drive results for dealers.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"2lVFclK3BnQqToF2g7gRax"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"w8hJziz8mVx3XPc3cXzk1"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"CarGurus News"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"NmKzaMtAvZaxzZDBNzgLP","type":"Entry","createdAt":"2022-03-07T20:43:43.013Z","updatedAt":"2022-04-14T17:02:01.578Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":20,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"CarGurus shoppers’ credit applications now available in RouteOne","urlSlug":"cargurus-shoppers-credit-applications-now-available-in-routeone","publishedDate":"2020-12-17T00:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"7iZJxcK7aNYqipt9jQft5b"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"6YfQ1BXw0AD8KIqFwn32GU"}},"excerpt":"CarGurus is excited to announce the launch of a new financing integration, which will allow dealers to access, copy, and submit completed credit applications from your CarGurus Pre-Qualified Leads at no additional cost directly within RouteOne.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"3MwiLLkt1HwBvRpkov09kC"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"4USyL4z8QkL0oc5RBKuk1Q"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"2toSpn0n6olUXOG85N3GM3"}},{"sys":{"type":"Link","linkType":"Entry","id":"2OPDSzoEfBy6bTKgi4I2eP"}}],"articletype":"CarGurus News"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5h0OzGJCVM2jl9Ar2ahYT5","type":"Entry","createdAt":"2022-04-14T16:57:25.747Z","updatedAt":"2022-04-14T16:57:25.747Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"4 ways to handle after-hours leads","urlSlug":"4-ways-to-handle-after-hours-leads","publishedDate":"2019-11-21T00:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"OabrmBUp9Dc6BVwIDh1tW"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"673u24tRj5Nelv4Xrxyehz"}},"excerpt":"The worst thing you can do with customer leads is let them sit, so there’s extra pressure on dealers to respond even when the physical shop may be closed. Here are four ways to capture and address those after-hours leads.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"3Rwf1QPgzjTMCKln9sI5mi"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"6TIUy2AC2BlaYXVf9dDwo7"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3Rwf1QPgzjTMCKln9sI5mi","type":"Entry","createdAt":"2022-04-14T16:56:48.123Z","updatedAt":"2022-04-14T16:56:48.123Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Your dealership hours might be nine to five, but your customers’ lives are not. More and more are doing their homework—","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://dealercenter.cargurus.com/industry-insights/2019-buyer-insight-report/"},"content":[{"nodeType":"text","value":"73% of car shoppers research and compare exhaustively","marks":[],"data":{}}]},{"nodeType":"text","value":"—and a lot of it is done online. Shoppers visit ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://dealers.cargurus.com/rs/611-AVR-738/images/CarGurus-2019-Buyer-Insight-Report.pdf"},"content":[{"nodeType":"text","value":"13 auto sites","marks":[],"data":{}}]},{"nodeType":"text","value":" on average. So it’s likely that their first contact with a dealership is after regular working hours.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The worst thing you can do with customer leads is let them sit, so there’s extra pressure on dealers to respond even when the physical shop may be closed. Here are four ways to capture and address those after-hours leads.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"1. Live chat and chatbots","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Live chat is one of the most immediate ways of responding to online customers at any hour of the day. There is no shortage of software and service companies that offer live chat and some dealer management systems even sell it as an add-on feature. Live chat staffed by a person in a call-center style facility is a great option for tackling simple questions quickly. But remember, outsourced services have limitations on what types of questions they can answer, since they aren’t familiar with your day-to-day dealership activities. To help address this problem, you can create a rotating schedule for your employees to share the burden of answering live chats as they come in.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"If live chat doesn’t work for your dealership and you need a higher level of sophistication, you can also try implementing a chatbot on your website. These bots use artificial intelligence to understand more complex requests and allows you to personalize the response. This helps consumers get answers right on your site, without filling out another form or waiting for an email response. You can even use a chatbot to broadcast a new model offer or discount, book service appointments, or provide detailed summaries of a specific car on your lot.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"2. Email","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Consumers are conditioned to expect a response no matter what day and time it is, so even off-hours email leads need an immediate response. Smart ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://dealercenter.cargurus.com/blog/automation-makes-digital-marketing-easy-and-effective-for-forward-thinking-dealers/"},"content":[{"nodeType":"text","value":"marketing automation","marks":[],"data":{}}]},{"nodeType":"text","value":" allows you to immediately send an appropriate reply and let the customer know who will be following up with them and when. With email automation, fewer leads will slip through the cracks in your system.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"3. Social media","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Social media doesn’t have office hours—it’s ","marks":[],"data":{}},{"nodeType":"text","value":"always","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" on. The constantly connected nature of social media makes it more likely that customers favor Facebook Messenger and direct messages via Twitter or Instagram above more traditional contact methods. One of the values and challenges of social media is that it is so immediate. If customers contact you through social media, consider how quickly you want to respond and set those boundaries. Similarly to the live chat rotation, consider having your dedicated digital team watch your social channels and direct messages for any incoming questions and answer them in the moment.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Facebook Messenger even allows you to ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.facebook.com/help/1769105259969361"},"content":[{"nodeType":"text","value":"customize an automated response","marks":[],"data":{}}]},{"nodeType":"text","value":" to any messages you receive during off hours, or set up an ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.facebook.com/help/1615627532020480"},"content":[{"nodeType":"text","value":"instant response","marks":[],"data":{}}]},{"nodeType":"text","value":" for new messages. If you’re not going to respond to messages after hours, customize your away message with instructions on how to contact you another way, like through email or phone.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"4. Phone","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"It might sound old-fashioned compared to the first three options, but a phone call is still a reliable and immediate contact method. If you don’t want all of your after-hours phone calls to go to voicemail, you have a few options. Similarly to live chat and social media management, you can hire a third party to handle ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://dealers.cargurus.com/rs/611-AVR-738/images/US%20Phone%20Lead%20Best%20Practices.pdf?utm_source=drc"},"content":[{"nodeType":"text","value":"phone calls","marks":[],"data":{}}]},{"nodeType":"text","value":". You can also create a shift schedule for your internal team, so that someone is always on call for the few hours before and after your dealership’s scheduled hours of operation.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"No matter your process, follow up on those leads","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"All four of these methods require time, money, and resources. Take time to calculate these three variable to find the right mix for your business. The most vital part of any customer communication, whether it’s during or outside of normal business hours, is that you ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://dealercenter.cargurus.com/blog/a-blueprint-for-a-successful-lead-follow-up-process/"},"content":[{"nodeType":"text","value":"follow up on all those leads","marks":[],"data":{}}]},{"nodeType":"text","value":".","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This is especially important when you use outsourced services. Remember that those customers’ first point of contact with your dealership was a third party, so make sure your staff gets in touch with more detailed information within hours, not days. Fast lead follow-up makes a good customer service impression and will yield better results for your business.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"oHx2ivM1Uj7i5kzasVkDU","type":"Entry","createdAt":"2022-04-14T16:53:40.546Z","updatedAt":"2022-04-14T16:53:40.546Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":23,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"A car dealer’s guide to videography","urlSlug":"a-car-dealers-guide-to-videography","publishedDate":"2019-10-03T00:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"490RBy0vlSylTF1yYaXAfB"}},"excerpt":"CarGurus explains the dos and don’ts of producing top-quality used car videos that are guaranteed to catch shoppers’ attention.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"1gDXMFXWHtjT5SDkL3uc0H"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"w8hJziz8mVx3XPc3cXzk1"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1gDXMFXWHtjT5SDkL3uc0H","type":"Entry","createdAt":"2022-04-14T16:49:55.269Z","updatedAt":"2022-04-14T16:49:55.269Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Dealers are no doubt aware of the impact a decent set of photos can have on a used car shopper, but video takes things one step further because it’s the next best thing to seeing a car in person. More and more retailers are using walkaround videos to show off their inventory, but as with any form of advertising, there’s a right way and a wrong way to do it.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"We explain the dos and don’ts of producing a top-quality used car video that’s guaranteed to catch shoppers’ attention.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Get the basics right","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://dealercenter.cargurus.com/blog/a-dealers-guide-to-car-photography/"},"content":[{"nodeType":"text","value":"Our guide to car photography","marks":[],"data":{}}]},{"nodeType":"text","value":" lays out the fundamental elements of shooting a vehicle and covers everything from preparation, location, lighting and positioning the car for the best possible shots. The exact same rules apply for videos and, if it’s a quality, professional film you’re after, you simply cannot underestimate the value of nailing the essentials, so ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://dealercenter.cargurus.com/blog/a-dealers-guide-to-car-photography/"},"content":[{"nodeType":"text","value":"check out our previous post","marks":[],"data":{}}]},{"nodeType":"text","value":" before you start.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Get to the point","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"It’s important to remember that a video is designed to market a used car, so the creative stuff is best left to the entertainment channels. Shoppers want to know about the qualities and condition of the vehicle, and even if it’s an immaculate high-end luxury car, there’s no point in producing a flashy video if you aren’t going to mention the year it was registered or the fact that it has a full service history.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"That doesn’t mean you shouldn’t make a good-looking video – far from it – but its chief purposes should be to inform and to promote, so pack it only with the details that shoppers really want.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Make it visible online","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The video is an extension of the advertisement, so the more people that see it, the better, especially if they’re in the market for that particular type of car. There’s an almost endless list of techniques to boost its visibility to Google and draw in more web traffic.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Uploading the video to your own website is one of the key elements. There’s certainly no harm in publishing it on YouTube or any other platform but hosting it on your dealership’s site digitally anchors it to your business. A detailed description of the video and its contents is exceptionally useful for search engine optimization (SEO) – the process of making your content more obvious to the likes of Google. Its algorithms are constantly looking for relevant, clearly explained content to present to people searching for a car like the one you’re selling, while tags can also help search engines to gather data on your websites.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Don’t skimp on the production","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Anyone can rattle off a wobbly, blurry video on their phone, but shoppers expect better from a business. That doesn’t mean you need a Hollywood budget – nor does it mean you can’t use a smartphone, as many pack high-quality cameras – but the video must appear clean, professional and worthy of publication on your website.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This is another area in which ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://dealercenter.cargurus.com/blog/a-dealers-guide-to-car-photography/"},"content":[{"nodeType":"text","value":"our guide to car photography","marks":[],"data":{}}]},{"nodeType":"text","value":" can help, and it may also be worth investing in some basic equipment such as a tripod and editing software, neither of which have to be expensive.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Don’t make it too long","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Buyers want to get a good feel for the car from a video, but they don’t want to spend 20 minutes watching it. Most viewers start to lose interest in online videos after two minutes, ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://wistia.com/learn/marketing/optimal-video-length"},"content":[{"nodeType":"text","value":"according to research by Wistia","marks":[],"data":{}}]},{"nodeType":"text","value":", so shorter is definitely sweeter and keeping videos within that timeframe will ensure maximum engagement. Equally, the shorter the runtime, the less time and effort you need to spend filming and editing.","marks":[],"data":{}}]},{"nodeType":"heading-3","data":{},"content":[{"nodeType":"text","value":"Don’t forget the contact details","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"You can make the best used car video in the world, but it’ll all be for nothing if no one knows how to get in touch with you. Make sure your dealership’s contact details – phone number, email address, social media accounts, etc – are clearly displayed next to the video, both on your website and on any online ads in which the film might also appear. Ideally, these should also appear as clickable links within the video itself, popping up on the screen just at the end, after the car has been displayed in all its glory.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"59TMGWonL6GDdWnNpCW0Zq","type":"Entry","createdAt":"2022-04-14T16:44:16.531Z","updatedAt":"2022-04-14T16:46:18.010Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":18,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"How trim and options data factor in CarGurus rankings","urlSlug":"how-trim-and-options-data-factor-in-cargurus-rankings","publishedDate":"2019-01-16T00:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"68wNLx0GFHNx0pFNIzc689"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"2QPAzaQJuywf4oGIWpbwYJ"}},"excerpt":"Andrew Grochal - VP of Product, Dealer and Wholesale - provides additional information to answer some questions that have come up from dealers on how we use trim and option data in our ranking and rating algorithms.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"1qqEahPkKktcPQd0vwtlxM"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"6TIUy2AC2BlaYXVf9dDwo7"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"2OPDSzoEfBy6bTKgi4I2eP"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1qqEahPkKktcPQd0vwtlxM","type":"Entry","createdAt":"2022-04-14T16:41:45.900Z","updatedAt":"2022-04-14T16:43:35.573Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"trim and options body text","backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Andrew Grochal here, Head of Dealer Products for CarGurus. I wanted to provide some additional information to answer some questions that have come up from dealers on how we use trim and option data in our ranking and rating algorithms.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"First, I want to be very clear that we understand how critical it is for vehicles to have accurate trim and option info. From our point of view, it’s a win for both consumers and dealers for us to get this right, and we’re constantly improving our ability to get this right while giving you the tools to identify and quickly fix any issues.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"As you probably know though, car data is messy, which makes the comparison of used cars especially tricky. That’s the challenge we’ve been solving at CarGurus over the past 12 years: building technology and mathematical algorithms that enable consumers to analyze millions of listings to find great deals and connect with top-rated dealers. Our algorithms factor model, year, mileage, trim, options, engine, transmission, location, and vehicle history data on more than 5 million car listings on our site – we’re analyzing huge, non-uniform data sets that come to us from more than 200 inventory feed partners every day. Our technology is built to normalize this data so we can use it in our IMV (Instant Market Value) calculation, which we combine with verified dealer ratings to inform CarGurus deal ratings. But when incomplete, inaccurate or illegible data inputs come through in those inventory feeds, detecting and normalizing the data gets more challenging.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Some dealers have specifically asked why there are missing or incorrect trims and options on some listings on our site, and how that might impact deal rating. It’s rare, but when data in the inventory feed comes through inaccurate or incomplete, sometimes our technology can’t definitively reconcile it to our ontology. In those cases, the trim or specific option data associated with the listings might not be represented correctly in our deal analysis – this doesn’t always impact the deal ranking, but it can.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Recognizing this, we have developed tools to let you easily identify and easily fix a listing that does not have the correct trim. For example, in the CarGurus Dealer Dashboard, our customers can go right to the Dealer Insights section and filter for the inventory that does not have a trim level associated with it:","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"294dTrotM3pjnLq1Ez7RB6","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This section takes our customers right into our Dealer Pricing Tool, where it will be automatically filtered to show the inventory that does not have a trim and dealers can correct the data on this page.","marks":[],"data":{}}]},{"nodeType":"embedded-asset-block","data":{"target":{"sys":{"id":"7lC59RteixdRtCHP1Qdxgv","type":"Link","linkType":"Asset"}}},"content":[]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"In addition to using the Dealer Pricing Tool in the dashboard, we always encourage CarGurus customers to call their representative with questions about their listings. Specific input and examples from dealers are very helpful to our engineers, so we appreciate getting the feedback since it helps us improve.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"A related question that I’ve been asked is how CarGurus values trim or options in our IMV calculation. Some dealers say they don’t always see the option reflected in the IMV calculation even when the information is accurate. We do factor in options, but in some cases, the regression analysis determines that an option impacts the car’s market value, and sometimes it doesn’t. This is based on analysis of large sets of comparative market data for millions of cars. What that data has shown is that some options on some cars simply don’t retain any value used, even if they carry an additional cost when the car is new. We are always willing to look at the analysis if you think we’ve made an error.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"I hope that helps to answer some questions, but again if you have concerns about specific trim and option inputs or how we have analyzed a specific car’s IMV and deal rating please give your rep a call or email ","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"mailto:FAQ@cargurus.com"},"content":[{"nodeType":"text","value":"FAQ@cargurus.com","marks":[],"data":{}}]},{"nodeType":"text","value":", and we will take a look.","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"68wNLx0GFHNx0pFNIzc689","type":"Entry","createdAt":"2022-04-14T16:40:22.946Z","updatedAt":"2022-04-14T16:40:22.946Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"author"}},"locale":"en-US"},"fields":{"firstName":"Andrew","lastName":"Grochal"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2UXsY96mGgMfVT9Fvd2ysH","type":"Entry","createdAt":"2022-04-14T16:13:38.101Z","updatedAt":"2022-04-14T16:22:40.024Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"CarGurus CEO Jason Trevisan sat down with The Boston Globe to discuss the ongoing supply shortages and why they may linger longer than anticipated.","marks":[],"data":{}}]},{"nodeType":"blockquote","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"“The prevailing wisdom from a few months ago was that the inventory shortage would likely abate toward the end of this year. But the tragedy and disruption occurring in Russia and Ukraine right now is creating a new concern about further supply chain disruption. Because some of the metals are sourced [from the region], and also some of the downstream flow of vehicles between Europe and the US, you’re starting to hear some sentiment that the supply chain issue in the US for autos might run even longer than originally expected.”","marks":[],"data":{}}]}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To learn more about how CarGurus is adjusting to the ups and downs of the car market, read the full article below:","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","data":{"uri":"https://www.bostonglobe.com/2022/04/07/business/auto-prices-plateau-supply-shortages-could-linger-cargurus-ceo-says/"},"content":[{"nodeType":"text","value":"Auto prices plateau but supply shortages could linger, CarGurus CEO says","marks":[],"data":{}}]},{"nodeType":"text","value":"","marks":[],"data":{}}]}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4TrsAIN0BYrhefgCPzTBhR","type":"Entry","createdAt":"2022-04-14T16:13:58.549Z","updatedAt":"2022-04-14T16:18:17.862Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcPullQuote"}},"locale":"en-US"},"fields":{"content":"“The prevailing wisdom from a few months ago was that the inventory shortage would likely abate toward the end of this year.”","alignment":"center"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2HtbHwEaJgSKj1jpD9MYiL","type":"Entry","createdAt":"2022-04-01T19:14:37.175Z","updatedAt":"2022-04-14T15:51:52.662Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":22,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"testimonial"}},"locale":"en-US"},"fields":{"title":"Kearns Motor Car Co. maximizes leads and sales with CarGurus RPM®","urlSlug":"kearns-motor-car-co-maximizes-leads-and-sales-with-cargurus-rpm","bodyText":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"For Austin Kearns, Digital Manager of Kearns Motor Car Co, taking a digital-first approach to car sales has been critical to their success by connecting with as many consumers as possible, particularly in recent months. CarGurus has become Kearns’ #1 source of both leads and sales, thanks in large part to the success they’ve seen using RPM®. 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Read on to learn how our data backs this up.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"50AAFwWV8fpHvRWDwk1zWr"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"4USyL4z8QkL0oc5RBKuk1Q"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"420v7t5AOJQQs6XYCGrVfb"}},{"sys":{"type":"Link","linkType":"Entry","id":"4e1gYmyWBSOnG7RJ9n1YDu"}}],"articletype":"Research and Data"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"50AAFwWV8fpHvRWDwk1zWr","type":"Entry","createdAt":"2022-04-06T17:32:05.574Z","updatedAt":"2022-04-06T17:32:05.574Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"TRD post 2","backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It’s no secret that today’s shoppers are increasingly completing more of the car-buying process online. With so many resources available, digital makes it easy to research makes and models, compare prices, and importantly, research sellers’ reputations. Most CarGurus shoppers (59%) say they always look at a dealer’s reviews before contacting them.* Reviews help validate the dealership experience and build a shopper’s trust with a dealer before ever walking through the dealership’s doors.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"At CarGurus, we’ve always believed that a dealership’s digital experience and online reputation are extremely valuable tools that dealers can use to their advantage to sell more cars. Read on to learn how our data backs this up.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Shoppers rely on online resources to make decisions","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Buying a vehicle is often the second-largest purchase consumers will make. And while it’s an exciting milestone for most, it demands extensive research and careful consideration. That’s why, more and more frequently, ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/industry-insights/cargurus-2021-buyer-insight-report"},"content":[{"data":{},"marks":[],"value":"most shoppers (78%) are turning to online tools and resources","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to make them smarter shoppers. For dealers, it’s crucial to think about the experience and information you’re providing to shoppers early on and all aspects of the shopping journey. Consider the following questions as you improve your digital presence:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Is your website easy to navigate?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Does it provide the information consumers need to choose your dealership?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Are you transparent about pricing and paperwork or delivery logistics to customers online?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Keeping consumers’ preferences and shopping habits throughout their journey in mind will help you deliver a standout experience that helps close more sales.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Reputation and trust matter to shoppers","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"When shopping generally, 74% of people always use ratings and reviews to inform their decisions – and it’s even higher among millennials (ages 25-39) at 80%. The car shopping journey is no exception. Visits to sites like CarGurus, which provide verified customer reviews and trusted vehicle and seller information, play a crucial role in helping the 63% of buyers who start the process undecided on where to buy make their decision.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Not only does a dealership’s reputation help shoppers decide where to buy, but it also impacts how buyers feel about their purchase. According to CarGurus research, trust in the seller was the top reason buyers said they felt like they got a great deal, with 38% of dealership buyers saying they felt like they got a great deal. Among them, 41% said they believed it was a great deal because they trusted the dealer. Comparatively, 33% selected ‘price paid compared to initial price given’ and 32% selected ‘the finance or lease agreement.’","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Mobile makes research possible right up until the purchase","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"For today’s digital-savvy consumers, the research doesn’t end once they’ve selected a dealership to visit. Nearly three-quarters (70%) of dealership buyers report using their mobile for last-minute research while on the lot. Among them, 26% said they looked up dealer reviews for last-minute reassurance. And the same number (26%) said they also shopped competing sellers while in the store. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your reputation deserves regular attention and is something your staff should actively work to maintain or improve. Encouraging satisfied customers to leave reviews and responding to reviews online are two simple ways to stay ahead of your competition.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Awards like CarGurus Top-Rated Dealer can help you win more shoppers","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Fewer buyers are walking into dealerships without contacting them first. While the pandemic and inventory shortage accelerated this trend, it’s been growing for years: the number of walk-ins declined from 43% to 28% over the last two years. Awards like CarGurus Top-Rated Dealer are excellent tools that help your dealership stand out early on and build trust with shoppers online before they ever step foot on your lot. If you’re currently a Top-Rated Dealer, here are two things you can do to put your award to work for your dealership today:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Download the free Top-Rated Dealer digital badge and add it to your dealership website. ","nodeType":"text"},{"data":{},"marks":[],"value":"Car shoppers value the transparency and third-party valuation that reviews offer – and having the badge on your dealership website will let shoppers know your service is backed by verified reviews from the industry’s most engaged and most visited marketplace.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Incorporate the award into your digital marketing. ","nodeType":"text"},{"data":{},"marks":[],"value":"Show off your accolade on your social media channels or use email templates to share your accomplishment with past and present customers.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Want to learn more about how to earn the exclusive Top-Rated Dealer Award? ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/how-tos/cargurus-top-rated-dealer-what-is-it-and-how-can-you-earn-it"},"content":[{"data":{},"marks":[],"value":"Visit our award guide here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4Ns6tDVeLTzIJO6WOUcpT","type":"Entry","createdAt":"2022-04-06T17:20:49.264Z","updatedAt":"2022-04-06T17:20:49.264Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcAssetDownload"}},"locale":"en-US"},"fields":{"assetTitle":"March 2022 VAI","asset":{"sys":{"type":"Link","linkType":"Asset","id":"3RnxjYhxwAGxfGn1dGO9J8"}}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"43xESpHr2vAyBTsos89Tgq","type":"Entry","createdAt":"2022-04-06T17:15:52.761Z","updatedAt":"2022-04-06T17:15:52.761Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"march 2022 vai body","backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"After a disruptive February, the automotive environment continued its dynamism in March as a delayed tax season finally started to increase consumer demand, impacting inventory and prices. Additionally, ongoing supply chain challenges continued to impact the outlook for a “return to normal,” with expectations now shifting to Q4 from Q3 for full production to return.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Both new and used inventory saw a divergence in March where, surprisingly, new inventory levels improved by 8.9% despite continued production delays – levels, though, remain down 62.1% compared to last year. As mentioned, it looks like tax season demand finally arrived in March with the used inventory index declining 2.4% from February – however, the used inventory environment remains overall better compared to last year with year-over-year levels up 15.3%.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The average listing price for both new and used vehicles increased in March, but the reasons for these increases were different. For new vehicles, the average price increased by 2.3% from February and 25.9% year-over-year to over $47.7k due to an influx of higher-priced inventory – these new vehicles were priced between $40k to $100k, pulling up the overall average listing price. For used vehicles, the average listing price increased by 1.2% to over $32k and is now up 33.1% YoY due to a reduction in inventory under $30k, raising the overall price since higher-priced inventory remained relatively stable.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"Highlighting the arrival of tax season demand, days-on-market declined for new vehicles by 7.8% compared to February to under 43 days despite inventory index gains. Used days-on-market increased slightly by 0.9% due to higher-priced used inventory sitting on lots.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"While much remains uncertain for this year’s outlook, it’s becoming clear that the semiconductor and larger supply chain shortage will continue to buffet the auto industry further into the year than initially expected. The longer new vehicle production is impacted, used vehicle prices will stay at or near historic highs for a longer period. 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Their popular mobile app has millions of downloads, and we believe that engaged audience will provide yet another source of low-funnel shoppers for our dealers. 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Both sites and apps will continue ongoing development – now with a larger tech team behind them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’re really excited to welcome the Autolist team into CarGurus – and we are looking forward to the benefits this acquisition will offer to our dealer customers and theirs.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.cargurus.com/press/cargurus_acquires_car_shopping_platform_autolist.html"},"content":[{"data":{},"marks":[],"value":"Here’s the official press release.","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you have specific questions about what this means for your dealership, please contact your CarGurus rep at 1-800-CarGurus.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"This blog posting includes forward-looking statements. 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","contentScriptTag":"rkxzzsj8yo"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"45PCG0LGGZNDLkt596r4IF","type":"Entry","createdAt":"2022-04-06T14:33:13.756Z","updatedAt":"2022-04-06T14:33:13.756Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"TRD 2019","backgroundColor":"White","splitTextIntoTwoColumns":false,"textAlignment":"Left","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Congratulations to the dealers that were recognized in the 5th annual CarGurus Top Rated Dealer Awards today!","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Based on reviews from car shoppers across the country, these annual awards celebrate a select group of car dealers for their exceptional service and commitment to customer satisfaction. The winning dealers have the highest average review ratings from shoppers on the CarGurus platform.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We’re also excited to recognize an elite group of 301 dealers who have won the Top Rated Dealer Award 5 years in a row. Recipients of our inaugural Gold Award, these dealers have truly embraced our values of trust and transparency.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"If you won one of this year’s Top Rated Dealer Awards, you’ll receive an email with details on Wednesday, March 13. Those being honored will also receive a physical copy of the award in the mail, so be on the lookout!","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Winning a Top Rated Dealer Award isn’t easy, but promoting it is. Share your 2019 award on social media using the hashtag: #CarGurusTopRated2019.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Want to know more? ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Read the full press release for all the details","marks":[],"data":{}}],"data":{"uri":"https://www.cargurus.com/press/cargurus_fifth_annual_top_rated_dealer_awards.html"}},{"nodeType":"text","value":", or contact your CarGurus representative.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4USyL4z8QkL0oc5RBKuk1Q","type":"Entry","createdAt":"2022-03-01T15:48:30.056Z","updatedAt":"2022-03-29T17:11:56.376Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"featuredArticles"}},"locale":"en-US"},"fields":{"title":"Recent highlights","headingLevel":"Heading 4","articleType":["Report","Research and Data","CarGurus News"]}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"Ole3pghkT3XXOQqEfwtG2","type":"Entry","createdAt":"2022-02-10T02:19:33.501Z","updatedAt":"2022-03-29T17:09:09.287Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"2021 recap body","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The auto industry has endured tremendous changes over the past two years as the world continues to deal with the impact of the COVID-19 pandemic. 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It’s a brilliant platform.”","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" – ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Danny Archibald, Owner, Archibald’s Inc.","marks":[],"data":{}}],"data":{"uri":"https://dealercenter.cargurus.com/success-stories/archibalds-uses-cargurus-and-caroffer-to-efficiently-source-and-sell-more-vehicles"}},{"nodeType":"text","value":" ","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"As part of our ongoing commitment to providing dealers with more of the tools and services they need to get ahead in today’s digital-centric auto marketplace, we ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"announced the acquisition","marks":[],"data":{}}],"data":{"uri":"https://dealercenter.cargurus.com/blog/caroffer-acquisition-opens-new-possibilities-for-dealers/"}},{"nodeType":"text","value":" of a 51% stake in the wholesale vehicle acquisition and selling platform CarOffer. The innovative inventory management platform allows modern car dealers to buy, sell, and trade with automation and ease. By combining forces we’ve been able to help dealers increase the supply and turnover of inventory despite the current supply shortages. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Read what The Boston Globe had to say about our evolution from our core listings product into digital retail and wholesale here: ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"As online car shopping and prices surge, CarGurus rides the wave","marks":[],"data":{}}],"data":{"uri":"https://www.bostonglobe.com/2021/11/08/business/online-car-shopping-prices-surge-cargurus-rides-wave/"}},{"nodeType":"text","value":" ","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-4","content":[{"nodeType":"text","value":"New features and product enhancements launched with you in mind","marks":[],"data":{}}],"data":{}},{"nodeType":"blockquote","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“[Area Boost] has helped us with turn time tremendously because we have more customers looking at our vehicles and purchasing our vehicles. 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","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Instant Max Cash Offer","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" (IMCO) launched in more than 20 states, giving CarGurus and CarOffer dealer customers the ability to easily get more vehicles in their pipeline by acquiring inventory directly from our #1 audience of car shoppers. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Have a feature request? We’re always listening to our dealer partners. Get in touch with your rep to let us know. ","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-4","content":[{"nodeType":"text","value":"Our third annual Navigate conference delivered powerful sessions","marks":[],"data":{}}],"data":{}},{"nodeType":"blockquote","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“This is hands down one of the best digital conferences I’ve watched.”","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" – 2021 Dealer Attendee ","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"This year, despite being virtual again, we hosted hundreds of dealers for actionable workshops and inspiring keynotes designed to ignite personal and professional growth. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Didn’t make it live? Don’t worry! 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And we’re excited to do it all again ","marks":[],"data":{}},{"nodeType":"text","value":"in person","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" next year, September 21-22, 2022!","marks":[],"data":{}}],"data":{}}]},"textAlignment":"Left"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"d1a9aSLbl531VjmY8l7GG","type":"Entry","createdAt":"2022-02-10T02:21:42.887Z","updatedAt":"2022-03-29T17:09:02.421Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"2021 recap body 2","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A national TV campaign highlighted our new digital retail capabilities and expanded your consumer reach","nodeType":"text"}],"nodeType":"heading-4"},{"data":{},"content":[{"data":{},"marks":[],"value":"To help drive more leads and sales to your dealership, we launched a new TV ad campaign called “Do More From Home.” The four spots highlight how our efforts to empower consumers to confidently navigate the car shopping or selling process from home, reinforcing the benefits of shopping and selling on our site to consumers.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"textAlignment":"Left"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"12S6DWmVfycNV85N5haRJl","type":"Entry","createdAt":"2022-02-10T02:23:09.909Z","updatedAt":"2022-03-29T17:07:03.956Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"2021 recap body 3","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"We created valuable resources to help you drive success","nodeType":"text"}],"nodeType":"heading-4"},{"data":{},"content":[{"data":{},"marks":[],"value":"In addition to all these improvements, we also dug into our data, surveyed consumers across the country, had conversations with our dealer customers, and created valuable resources to help you navigate the evolving landscape. These were some of your favorites: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/cargurus-vehicle-availability-index-insights-october-2021/"},"content":[{"data":{},"marks":[],"value":"Vehicle Availability Index & Insights Report","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/car-shopping-confidence-on-the-rise-according-to-latest-cargurus-study/"},"content":[{"data":{},"marks":[],"value":"COVID-19 Sentiment Study","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/industry-insights/cargurus-2021-buyer-insight-report"},"content":[{"data":{},"marks":[],"value":"2021 Buyer Insight Report","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/success-stories/archibalds-uses-cargurus-and-caroffer-to-efficiently-source-and-sell-more-vehicles"},"content":[{"data":{},"marks":[],"value":"Archibald’s uses CarGurus and CarOffer to efficiently source and sell more vehicles","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Looking ahead to 2022","nodeType":"text"},{"data":{},"marks":[],"value":" ","nodeType":"text"}],"nodeType":"heading-4"},{"data":{},"content":[{"data":{},"marks":[],"value":"Building on the success of 2021 and our commitment to our dealer partners, we have big plans for 2022. 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Reach out to your rep today and make sure your dealership is set up for success. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"textAlignment":"Left"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5BCkaaWZsIbW9iOraSjdEZ","type":"Entry","createdAt":"2022-03-15T18:06:34.274Z","updatedAt":"2022-03-27T21:23:04.421Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":34,"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"nada 2022 recap body","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The NADA Show is always a favorite of ours, and this year was no exception. It was so great to be back in person with both current dealer partners and those who were just interested in learning more about CarGurus. Here’s the team in action giving demos and having conversations at our booth.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"5HRY3Yzd5Kzr8zbTEeI1Da","type":"Link","linkType":"Asset"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The exhibit hall was packed and there were many interesting themes that kept coming up in conversations and sessions throughout the weekend. Here are some of the highlights:","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The evolution of the electric vehicle (EV) market. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"As the government continues to push the adoption of EVs, dealers must evolve their services and selling tactics. From how to set up your dealership to support EVs (think, installing charging stations, training your staff on them, etc.) to tips for working with OEMs to sell more and compete with direct-to-consumer models, there were takeaways for dealerships of every size. We even got an up-close look at GMC’s new Hummer EV while we were there.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Changing buyer preferences. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"The call for transparency in car buying and the shift toward online buying were both around before the pandemic but have really accelerated in the past two years. Forward-thinking dealers are adapting by investing in providing a spectacular and streamlined customer experience and incorporating digital retail into their sales strategy.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"A need for diversity in the industry. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"We were thrilled to sponsor the sold-out Women Driving Auto Retail lunch on Saturday. There were great discussions around encouraging more diversity in the industry, along with actionable ideas for advancing more women dealers and dealership employees. Check out Laura Leszcynski, CarGurus Senior Director of B2B Marketing, in action moderating the panel.","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"53C6eMNuvc5s3YHIxTAzPf","type":"Link","linkType":"Asset"}}}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Lots to celebrate","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Finally, as if being in person wasn’t enough reason to celebrate, we also had the opportunity to meet with many of our recently named ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"2022 Top-Rated Dealers","marks":[],"data":{}}],"data":{"uri":"https://dealercenter.cargurus.com/blog/announcing-the-2022-cargurus-top-rated-dealer-awards/"}},{"nodeType":"text","value":". These dealers had an average dealer rating of 4.5 stars or higher and collected a minimum of five verified reviews in 2021. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"In addition to meeting with this elite group of dealers throughout the show, we also helped honor the inspiring TIME Dealer of the Year nominees for their leadership and dedication to their dealership and community. A special congratulations to the winner, Bob Giles, of Giles Automotive Inc. in Lafayette, Louisiana!","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"DpwsS21YgqcufzUNX0oMy","type":"Link","linkType":"Asset"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Didn’t make it to our booth last week? Contact us today to review your account or to learn more about how CarGurus and CarOffer can help you achieve your goals this year.","marks":[],"data":{}}],"data":{}}]},"textAlignment":"Center"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4JjElSYAIZg822lJUOaVtd","type":"Entry","createdAt":"2022-03-24T20:53:24.929Z","updatedAt":"2022-03-24T20:53:24.929Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"CarGurus 2021 Buyer Insight Report","urlSlug":"cargurus-2021-buyer-insight-report","publishedDate":"2021-11-09T13:25-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"2kxbUCwqPZhRBTSyunQYRw"}},"designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"1nFC5w2JzrdBe40A4ZIvgt"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"4USyL4z8QkL0oc5RBKuk1Q"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"4e1gYmyWBSOnG7RJ9n1YDu"}}],"articletype":"Report"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1nFC5w2JzrdBe40A4ZIvgt","type":"Entry","createdAt":"2022-03-24T20:52:17.950Z","updatedAt":"2022-03-24T20:52:49.592Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"It goes without saying that the automotive market has changed significantly over the past 12-24 months. For the fourth year in a row, CarGurus analyzed the path to purchase of more than 3,000 car buyers to offer an in-depth look at how today’s consumer journey is more complex than ever before. Key findings include:","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Shoppers are increasingly aware of the ongoing pricing and inventory challenges. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"58% of car buyers feel that prices seem higher than typical, while 47% feel that selection seems worse than usual (compared to 26% and 32% respectively in November 2020).","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Shoppers are staying open-minded in today’s challenging buying environment and are prone to switching behaviors. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"69% of shoppers switch make and 86% switch model during the car shopping process.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Auto-shopping sites and social media platforms are the leading online resources.","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":" On average, auto-shopping sites earn 2x more than OEM and dealer sites. More than a quarter of shoppers (26%) say that social media directly informed their car purchase, which is up from 19% a year ago.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Interest in digital retail has accelerated due to the pandemic. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"60% of shoppers say they would ","marks":[],"data":{}},{"nodeType":"text","value":"prefer","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" to do more of the car-buying process from home for their next purchase. For now, the test drive remains the biggest deterrent to a completely digital purchase.","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The insights in this year’s report underscore the value of leveraging an omnichannel marketing approach that caters to changing buyer preferences and unlocks the power of your digital retail offerings. For more information, download the full ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"CarGurus 2021 Buyer Insight Report","marks":[],"data":{}}],"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/2021-BIR-Final.pdf"}},{"nodeType":"text","value":".","marks":[],"data":{}}],"data":{}}]},"textAlignment":"Left"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"ChTOoBWipTzVNnPYWfgjb","type":"Entry","createdAt":"2022-03-24T20:09:50.682Z","updatedAt":"2022-03-24T20:09:50.682Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":17,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Where have all the affordable new vehicle shoppers gone?","urlSlug":"where-have-all-the-affordable-new-vehicle-shoppers-gone","publishedDate":"2020-08-04T09:01-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"x4tpBAMdSWvvNlE6xcfI9"}},"excerpt":"Early in 2020, the new vehicle market was trending upward thanks to March seasonality. However, different price buckets took on different trajectories when COVID-19 brought the economy to a halt.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"4W74VdymYvzjtGTLkTHgnq"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"4USyL4z8QkL0oc5RBKuk1Q"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"4e1gYmyWBSOnG7RJ9n1YDu"}}],"articletype":"Research and Data"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4W74VdymYvzjtGTLkTHgnq","type":"Entry","createdAt":"2022-03-24T20:09:04.284Z","updatedAt":"2022-03-24T20:09:04.284Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"affordable shoppers 1","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"At the end of February and into early March, the new vehicle market was performing as expected: lead submissions were trending upward as the March seasonality spike occurred. However, different price buckets took on different trajectories when COVID-19 brought the economy to a halt.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Lead submissions for higher-priced vehicles ($30,000 and above) rebounded quickly, with the highest two price points ($40,000 – $49,999 and $50,000 or more) rebounding the fastest. In contrast, lower-priced vehicles (less than $29,999) saw a much slower recovery that’s still happening today.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"4EOS7ac5okjV0k52gGLJYh","type":"Link","linkType":"Asset"}}}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Buyers are transitioning away from new vehicles","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Based on lead submissions for new vehicles, indexed from early January, much of the new vehicle market—specifically, vehicles under $30,000—has not returned. That’s because consumers who shop for lower-priced vehicles tend to be more price-sensitive. They’re also the ones who have been hit the hardest by the current recession. As a result, affordable vehicles like the Nissan Sentra, which has a starting MSRP of $19,310 and a low lease payment, are seeing less interest. Ultimately, we’re seeing consumers who would typically shop for new vehicles priced between $10,000-$29,999 leaving the new vehicle market.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Where have new vehicle buyers gone?","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Some buyers are simply staying on the sidelines until the economy improves. This group of buyers includes people who have lost their jobs and are more focused on using unemployment and stimulus checks to keep a roof over their heads and food on the table. It also includes those who are uncertain about the economy and don’t want to make big-ticket purchases right now. However, there is still a group of consumers who need to replace their vehicles, and that includes the consumers who are leaving the new vehicle car market for more affordable CPOs.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Those consumers who switched from new to CPO likely did so for the cost savings. They likely still wanted to purchase new, but the liability of taking on a large vehicle payment during a recession was unappealing. Instead, they turned to slightly used vehicles where the vehicle’s initial depreciation has already happened.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Looking at CPO lead submissions from CarGurus since the COVID-19-driven pullback, two of the lower price buckets ($10,000-$19,999 and $20,000-$29,999) both saw larger increases compared to the higher-priced buckets within CPO. Despite the early lift though, leads for the lower price buckets have been declining since early June and the volume remains lower than early-January levels. In contrast, leads for the higher-priced buckets have recovered better and remain above the early-January index.","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"4Pl9FnERX8W7JOC9e4S97U","type":"Link","linkType":"Asset"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Factors driving overall decline in leads for lower-priced vehicles","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"In addition to consumers’ financial and employment situations playing a role in lower-than-normal leads, there’s another major driver: inventory supply. Share of CPO inventory priced from $10,000-$29,999 declined 4.4 points between March and July. The cause of the decline in supply is, in part, driven by the pent-up demand from consumers who were unable or not confident enough to purchase in March and early April. But it’s also driven by current market conditions. In particular, the auction lanes not being fully functional, fewer trade-ins because of fewer new vehicle sales, and some consumers extending their lease or dropping their expired lease off and delaying the purchase of another vehicle until necessary.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Adapting the inventory mix you stock","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The good news in the lead and inventory data is that not all price buckets are declining. The market for higher-priced vehicles ($30,000 or more) is still higher than it was in early January. My normal advice wouldn’t be to run out and buy lots of expensive vehicles to stock your lot with, but, in this situation, there might be an opportunity to test it. Dealers should consider buying one expensive vehicle and try using digital retailing technology to market, sell, and deliver the vehicle. This could be a good way for dealers to test a new market and reach beyond their everyday consumer.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"This doesn’t necessarily mean that sales will be up year over year though. We’re still in a recession, millions are continuing to file unemployment claims each week, and we’re still dealing with COVID-19. 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At a time when consumers are more indecisive than ever about key decisions, from what vehicle to purchase to which dealership to buy from, this question is crucial. The ","nodeType":"text"},{"data":{"uri":"http://dealers.cargurus.com/rs/611-AVR-738/images/2018CarGurusBuyerInsightReport2-19.pdf"},"content":[{"data":{},"marks":[],"value":"2018 Buyer Insight Report","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" provides answers. The report analyzes the digital purchase paths of more than 3,000 auto shoppers, giving an in-depth look at today’s complex car shopping process. 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","contentScriptTag":"gk51iwgba3"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"16yVYzP5WZvNkzs1ALB9ZK","type":"Entry","createdAt":"2022-03-04T02:20:56.629Z","updatedAt":"2022-03-18T18:41:40.258Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"reputation body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It’s no secret that today’s shoppers use the internet to inform their purchases. With so many resources available, digital makes it easy to research makes and models and compare prices. But it’s not just about price: almost two-thirds (61%) of shoppers won’t contact a dealer before checking their reviews, according to a CarGurus consumer poll. That’s because reviews help validate the dealership experience and build a shopper’s trust with a dealer before ever setting foot on the lot.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Not only do reviews give shoppers the transparency they crave, helping them choose one dealership over another, but they also benefit you, the dealer. CarGurus dealers with a 5-star average rating receive over 2x more connections per vehicle than dealers with a 1-star average rating. Plus, a stellar reputation will help you earn the prestigious CarGurus Top Rated Dealer Award, which helps you bolster a cycle of trust and transparency between your dealership, existing customers, and in-market car shoppers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Luckily, there’s a lot you can do to grow your reputation online. 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Following up with customers after the sale is another great way to ask for feedback and request that buyers leave a review.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’re not a CarGurus Top Rated Dealer quite yet, consider creating physical cards that prompt shoppers to leave a review about their experience with your dealership on CarGurus.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Respond to reviews – both positive and negative","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Turn a customer’s negative experience into a positive one by responding to a bad review addressing their concerns and offering your side of the story. A thoughtful response can go a long way in showing the original customer that you care about providing good service and help calm potential customers who have read the review.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your dealership should see ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"every","nodeType":"text"},{"data":{},"marks":[],"value":" review – even positive ones – as an opportunity to influence a future buyer though. Replying to a positive review with a simple “thank you” will reinforce your dealership’s commitment to customers and have a lasting impact. People notice that extra effort.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Learn from your reviews","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Online feedback gives you a window into how your customers perceive your business – pay attention. Train your staff on how to handle and address reviews that come through your system. Then, identify the things you and your team could be doing better and make a plan to fix them. Publicize any improvements that come out of your customers’ feedback to show people that their comments are valued.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Be strategic about who you reach out to for reviews and when","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"While you should encourage and remind shoppers to leave reviews of their experiences, the review submission should take place at home. Never have the shopper submit a review while they’re still at the dealership. Reviews should be submitted pressure-free and after the purchase to ensure their authenticity. And it goes without saying, but reviews should never be written or submitted by employees, friends, or relatives, and especially not for your own property. 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Shoppers who are pre-qualifying for financing will now see “Dealer Fees” added to the offer, and this will provide them a penny-perfect offer to work with you. This feature enhancement will help our dealer partners set the right expectations and minimize shopper objections during the sale. For any dealers without a listed Dealer Fee, we’ll use a state average.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Call your CarGurus rep at 1-800-CARGURUS to add your custom dealer fee.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Original post:","marks":[{"type":"italic"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Our product teams have been working hard to improve CarGurus’ financing feature, the latest way we’re helping you connect with low-funnel shoppers. 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","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/Art-of-Online-Reputation-Management-US.pdf"},"content":[{"data":{},"marks":[],"value":"Download our ebook The Art of Online Reputation Management","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", for tips and tricks for ensuring your dealership qualifies for the Top-Rated Dealer Award year after year.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Congratulations to all our dealer partners recognized as winners of the 8th annual CarGurus Top-Rated Dealer awards!","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"},"textAlignment":"Center"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2BXziWJ5xjhAqHVq0G58q","type":"Entry","createdAt":"2022-03-15T17:53:37.144Z","updatedAt":"2022-03-15T17:53:37.144Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":" Join us in person at NADA this week!","urlSlug":"join-us-in-person-at-nada-this-week","publishedDate":"2022-03-08T09:00-04:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"6Q4FhjHBTX1xRKtDtPliDi"}},"excerpt":"The CarGurus team will head to Las Vegas, NV for the National Automobile Dealers Association (NADA) Show — one of the industry’s premier events. 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The continued disruption in new vehicle production will likely continue to push out the anticipated timeline for new vehicle inventory recovery. Used inventory continued to grow as the ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-Vehicle-Availability-Index-%26-Insights-February-2022.pdf"},"content":[{"data":{},"marks":[],"value":"CarGurus Used Vehicle Availability Index","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" increased 2% from January and is now up 5.2% year-over-year – sales demand seems to have cooled as prices remain at historic highs, and tax return season appears to have been delayed slightly.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Speaking of prices, the average listing price for new vehicles was up 0.3% in February and is up 25.1% compared to the same time last year. For used vehicles, the month-end to month-end comparison was similarly up 0.3% – however, it’s important to note that for most of the month, the average listing price was trending down as we saw growth in vehicles in a wider array of prices. Nevertheless, as month-end approached, it appeared that those vehicles began to be snapped up by consumers, which led to a slight increase in prices.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Another data point that saw relatively flat levels was days-on-market, with new levels dropping just 0.5% in February to roughly 46.5 days, which is still down 42% year-over-year. 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Or, contact a CarGurus rep to discuss the benefits for your dealership.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3MwiLLkt1HwBvRpkov09kC","type":"Entry","createdAt":"2022-03-07T20:42:26.444Z","updatedAt":"2022-03-07T20:42:26.444Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"CarGurus shoppers’ credit applications now available in RouteOne","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"CarGurus is excited to announce the launch of a new financing integration, which will allow our dealer partners to access, copy, and submit completed credit applications from your CarGurus Pre-Qualified Leads at no additional cost directly within RouteOne. RouteOne is a leading provider of on-demand finance and insurance software, and is integrated with all major credit bureaus and over 1,500 financing sources.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"What are the key benefits for dealers?","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Easily move from online to in-store.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Skip the initial papering and be ready to sign the deal as soon as your shopper commits to their purchase.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Save time finalizing the sale.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Customer information is prepared in advance and easily accessible by your team.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Sell the right financing choice.","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" Copy the application to update any information and submit to your preferred lenders.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Here’s how to get started with RouteOne:","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"ordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Download RouteOne and contact your CarGurus representative to get activated","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Reach out to your Pre-Qualified Leads for their unique RouteOne codes","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"When you’re ready to finalize payment:","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Copy the credit application, make relevant updates, and perform hard-pull credit check","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Submit loan applications to your preferred lenders and receive real-time financing offers","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Generate all the required paperwork to finalize sale and submit to chosen lender for funding","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Capture signatures electronically via tablet or web with RouteOne eContracting","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Want to learn more? Download the ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"RouteOne Activation Guide","marks":[],"data":{}}],"data":{"uri":"https://dealers.cargurus.com/rs/611-AVR-738/images/US%20RouteOne%20Collateral.pdf"}},{"nodeType":"text","value":" and reach out to your CarGurus account representation to get started.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3lBdUj57nmSHhMeSGjzlui","type":"Entry","createdAt":"2022-03-07T20:39:36.571Z","updatedAt":"2022-03-07T20:39:36.571Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"Understanding CarGurus Offers test copy","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Update: Offers test enters new phase","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We heard a lot of very helpful feedback on the CarGurus Offers test, which will be valuable as we continue to build an inventory acquisition channel to benefit all our dealers.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The test is now moving to a new phase, in which we are testing CarGurus Offers only in the Sell Your Cars area of our site, targeting consumers selling directly to other consumers that may want to get more immediate offers from dealers instead. We are also preparing to add more dealers in our future testing. Offers is not exclusive to any one partner, our intent is to eventually build an offering that can work for all interested dealers. ","marks":[],"data":{}},{"nodeType":"text","value":"We are no longer testing Offers on post-lead VDPs.","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We know inventory acquisition is an ongoing challenge for dealers, and we believe that we can help. For years, we’ve been working with multiple partners to test new ways to help our dealer customers acquire the quality used cars they need to fuel their business. We’re excited to find new avenues to help you address the growing challenge of inventory acquisition in a balanced, cost-effective manner.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"If you’d like to be a part of the next wave of testing, ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"please let us know here","marks":[],"data":{}}],"data":{"uri":"https://go.cargurus.com/USInventoryAcquisition2020.html"}},{"nodeType":"text","value":". Note that there are technical requirements to participate and limited slots available during the beta.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Original post:","marks":[{"type":"italic"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We’ve seen some comments about a new feature we’re testing where we help dealers make offers on consumers’ used cars during their shopping process, and wanted to share a little bit of detail about what we’re doing.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"What are CarGurus Offers?","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The most important point about this effort is that ","marks":[],"data":{}},{"nodeType":"text","value":"it’s a test","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":". In today’s complex tech environment, every new product goes through multiple stages of testing, and this product is currently in an alpha test with limited exposure. A potential beta test with more dealers that meet the technical requirements could follow soon.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We’ve been testing CarGurus Offers product—which doesn’t have an official name yet—for some time, with the goal of understanding how CarGurus consumers react when presented with an immediate purchase offer for their vehicle.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We’ve tested “Sell Your Vehicle” buttons in various locations, including on VDPs ","marks":[],"data":{}},{"nodeType":"text","value":"after","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" users submit leads. As a result of the tests, many of the “Sell Your Vehicle” buttons on the website will direct consumers to the CarGurus Sell My Car page going forward. The purchase offer is primarily displayed to consumers interacting with our Sell My Car page, as well as those creating listings on our peer to peer (P2P) marketplace.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Who are you working with and can I get involved?","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We picked a few potential partners to work with during the testing. After discussions around our timeline and required technical environments, we engaged with Carvana for early testing on our website. As we continue to test CarGurus Offers, we’ll be looking to chat with dealers that are interested in providing their own cash offers to CarGurus consumers. There’s no exclusivity around this test with any specific dealer or dealers, so let your rep know if you’re potentially interested in participating and when and if we’re ready to expand the test we’ll reach out if appropriate.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1fxOQB8IMVT7MNKZedMAj1","type":"Entry","createdAt":"2022-03-07T20:12:51.304Z","updatedAt":"2022-03-07T20:12:51.304Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcStatisticsRow"}},"locale":"en-US"},"fields":{"statistics":[{"sys":{"type":"Link","linkType":"Entry","id":"3UtqOf1tthDZHj8vLxMOCP"}},{"sys":{"type":"Link","linkType":"Entry","id":"6RrMn7vdmmFsl50Cd288dn"}},{"sys":{"type":"Link","linkType":"Entry","id":"ZihiTo8tBZPmnj3w0wbzb"}}]}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1LTohXtaCe7wKTFSEpWXd7","type":"Entry","createdAt":"2022-03-04T03:25:49.701Z","updatedAt":"2022-03-04T03:25:49.701Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"fireside body 2","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Didn’t make it live? Don’t worry! ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"The full videos are here whenever you’re ready","marks":[],"data":{}}],"data":{"uri":"https://events.cargurus.com/navigate/agenda"}},{"nodeType":"text","value":".","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"41AmMHNKloqQ8dku6ldVNA","type":"Entry","createdAt":"2022-03-04T03:10:20.957Z","updatedAt":"2022-03-04T03:10:20.957Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"navigate keynote body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Last year, CarGurus President and COO Sam Zales and CPO Tom Caputo took the virtual stage to share their vision of where the company is headed, including how we’ve adapted to these turbulent times and the future of CarGurus offerings for dealers. Want the highlights? Watch the 5-minute video below.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"tfR0R0dgeyeX6q78o0do9","type":"Entry","createdAt":"2022-03-04T03:05:49.133Z","updatedAt":"2022-03-04T03:05:49.133Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"online presence body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A dealership’s online presence is pivotal to attracting and retaining potential customers but waiting for business to come to you through a static website doesn’t let you realize your full potential. There are many more digital tools at a dealer’s disposal, and learning which methods are most effective and underused in your local market can give you a leg up on the competition.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here are some questions that might help you think differently about how you’re reaching your customers online and give you some ideas for how to cultivate this increasingly important aspect of your business.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"#1 What sets your dealership apart?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can’t sell a car without knowing its specs, and it’s just as important to know your dealership’s selling points before you try to communicate with potential buyers. Do your customers rave about the speed of your service department? Is your staff especially good at explaining things and answering complicated questions? Do you have employees who speak multiple languages? Don’t be afraid to lead with those differentiators and put them front and center in your online marketing.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you don’t have a clear answer on what sets your dealership apart, consider asking your customers, either individually or by conducting a survey. They’re the ones who already choose you, so they can likely offer some extremely valuable insights.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"#2 Is your website the best it could be?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"An effective, modern dealership website involves plenty of dynamic, rich media like video how-tos and vehicle walkarounds. Visitors should be able to access key information like current interest rates and added fees without having to provide contact information, which can turn away potential buyers who are wary of giving up their privacy.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Consider also adding content that’s about more than hard-selling: mention those differentiators outlined above, include information about community initiatives, and don’t be afraid to let staff add a personal touch to their biographies to keep things relatable. Most importantly, make sure there’s a clear and simple way for potential clients to reach out for more information that’s visible from every page of the website.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"#3 Are you using social media effectively?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Potential customers may choose not to follow you on social media if your feed is nothing but a steady stream of vehicle listings. A great social media feed is more of a connection tool that lets followers get to know your dealership better through things like staff profiles, posts about community initiatives, and exclusive offers. This may not result in a sale from every post, but as your dealership pops up repeatedly with potential customers, your name will increasingly come to mind for a customer when it’s time to make a purchase or book a service appointment.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"#4 Is your lead management airtight?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Managing online leads requires a different set of skills than those that come from walk-ins or over the phone, and your dealership could be losing potential clients to poor lead management without even realizing it. Having at least one staff member dedicated to managing leads that come in through website contacts, social media messaging, and email is especially important, and it’s a good idea to establish benchmark expectations for response times. People in charge of digital lead management should be clear, fast, concise, responsive, and sensitive to the typical cadence of online interactions.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"#5 How positive are your online reviews?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If your dealership has a rating of fewer than four stars on sites like Google, Facebook, or CarGurus, it could be costing you business. It’s very important to monitor your ratings on these platforms and ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/why-all-reviews-deserve-your-attention/"},"content":[{"data":{},"marks":[],"value":"respond to customers","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" who leave comments, both positive and negative, to show people who are researching online that you’re paying attention and that public perception of your dealership matters to you. This demonstration of investment in the satisfaction of your customers will give them confidence that they can look forward to similar treatment.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"#6 Are you making the most of third-party platforms?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If marketing budgets are tight, it can be tempting to dial back spending on third-party listing platforms and attempt to attract that same business on your own. It can take a significant investment to make up for that loss in visibility for your listings, so it’s important to take a serious look at how many leads come through these platforms and weigh that against what it would take to generate that same amount of business on your own. If your return on investment from these platforms is high, it’s wise to retain them as part of your online marketing strategy.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your online presence can help set the tone for how your dealership is perceived by future customers—and it can be a crucial driver of new sales. Don’t overlook its importance.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5cs4Cps9I1ahncSbZAIDAS","type":"Entry","createdAt":"2022-03-04T03:03:27.157Z","updatedAt":"2022-03-04T03:03:27.157Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Harnessing the power of Pre-Qualified Leads on CarGurus","urlSlug":"harnessing-the-power-of-pre-qualified-leads-on-cargurus","publishedDate":"2021-02-17T10:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"7iZJxcK7aNYqipt9jQft5b"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"3jx7eC8ODSgrysMIfnvxPY"}},"excerpt":"Ready to make the most of your Pre-Qualified Leads? 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Industry publications are taking note and digging into our data to provide more insight for dealers.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"4HGeOTbU462Nu4TbZbEXCm"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"4USyL4z8QkL0oc5RBKuk1Q"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"4E31a3VjINVLbvKwMdw69t"}}],"articletype":"CarGurus News"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4HGeOTbU462Nu4TbZbEXCm","type":"Entry","createdAt":"2022-03-04T02:42:41.364Z","updatedAt":"2022-03-04T02:42:41.364Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"As shoppers increasingly look to complete more of the car-buying process online, auto financing is an area within digital retail where dealers can help facilitate a more seamless online to in-store experience for both your staff and your shoppers. We wanted to understand just how much shoppers know about the topic though, so we ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"surveyed over 750 shoppers","marks":[],"data":{}}],"data":{"uri":"https://dealercenter.cargurus.com/blog/new-consumer-financing-study-reveals-shoppers-desire-for-more-financial-transparency-earlier-in-their-path-to-purchase/"}},{"nodeType":"text","value":" to find out. The results? Shoppers still need more resources and tools on the subject.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Industry publications like Forbes, Car and Driver, Automotive News, and Auto Remarketing are taking note and digging into our data to provide more insight for dealers:","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"CarGurus Study: Car Shoppers Want Honesty And Education In Finance Process","marks":[],"data":{}}],"data":{"uri":"https://www.forbes.com/sites/edgarsten/2021/03/09/cargurus-study-car-shoppers-want-honesty-and-education-in-finance-process/"}},{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Study Says Most Car Buyers Wish They Knew More about Financing","marks":[],"data":{}}],"data":{"uri":"https://www.caranddriver.com/news/a35774209/study-says-most-car-buyers-wish-they-knew-more-about-financing/"}},{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Consumers want F&I info ahead of store visit","marks":[],"data":{}}],"data":{"uri":"https://www.autonews.com/fi-blog/consumers-want-fi-info-ahead-store-visit"}},{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"CarGurus study: Consumer perceptions about pre-qualification still uncertain","marks":[],"data":{}}],"data":{"uri":"https://www.autoremarketing.com/subprime/cargurus-study-consumer-perceptions-about-pre-qualification-still-uncertain"}},{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Watch our latest creative below, which highlights our Finance in Advance feature that allows shoppers to get pre-qualified so they’re confident and ready to buy when they get to your dealership.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"CarGurus Plays Up ‘Confidence-Inspiring’ Financing Tool","marks":[],"data":{}}],"data":{"uri":"https://www.mediapost.com/publications/article/361396/cargurus-highlights-confidence-inspiring-financi.html"}},{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Check out the full articles above or learn more about the power of Pre-Qualified Leads on CarGurus ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"here","marks":[],"data":{}}],"data":{"uri":"https://dealercenter.cargurus.com/blog/harnessing-the-power-of-pre-qualified-leads-on-cargurus/"}},{"nodeType":"text","value":".","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6G3UyUxSgk5Xyp5Rbqh0J7","type":"Entry","createdAt":"2022-03-04T02:40:09.555Z","updatedAt":"2022-03-04T02:40:09.555Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"6 Ways to promote your Top Rated Dealer Award and bring in new customers","urlSlug":"6-ways-to-promote-your-top-rated-dealer-award-and-bring-in-new-customers","publishedDate":"2021-03-24T09:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"2D7T1t4708K7vi6oCQgBf1"}},"excerpt":"You’ve put in the hard work to earn the Top-Rated Dealer award, now it’s time to put the award to work for your dealership. Here are our top tips for showcasing your achievement using the assets available to all winners on a premium listings package.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"3q9ZZWFOYuQ65K7edzntHt"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"4USyL4z8QkL0oc5RBKuk1Q"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}},{"sys":{"type":"Link","linkType":"Entry","id":"420v7t5AOJQQs6XYCGrVfb"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3q9ZZWFOYuQ65K7edzntHt","type":"Entry","createdAt":"2022-03-04T02:39:14.047Z","updatedAt":"2022-03-04T02:39:14.047Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"trd promo body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Congratulations to our ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/2021-top-rated-dealer-awards-announcement/"},"content":[{"data":{},"marks":[],"value":"Top Rated Dealers who are part of an exclusive group of CarGurus dealers","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" with an average dealer rating of 4.5 stars or higher. Your award is the result of your commitment to customer satisfaction and the consistently great reviews you’ve received from the people who matter most: your customers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You’ve put in the hard work to earn the award, now it’s time to put the award to work for your dealership. Here are our top tips for showcasing your achievement using the assets available to all winners on a premium listings package:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Add the award badge to your dealership website","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Showcase the award on your own website using the free Top Rated Dealer digital badge. Car shoppers highly value the transparency reviews offer and sharing your achievement online is a great way to build trust with potential customers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Hang the Top Rated Dealer plaque in your showroom","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Whether it’s propped up on your desk or hanging on the wall, display your plaque where your customers can see it at your dealership. Make sure you follow the instructions in your award kit to claim your free plaque.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Display window clings and other in-store items prominently","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Put your Top Rated Dealer window stickers at the entrance to your dealership and display in-store items in highly visible places around your showroom. Every shopper who walks through your doors should know right away that they’re going to have a great experience buying from you.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"4. Promote digital assets for your award","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Download the award logos available to you and use them in your online marketing materials. For example, show off your accolade on your social media channels or use the email templates to share your accomplishment with past and present customers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"5. Share the news with your community","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Drop your dealership’s details into the customizable press release template, then issue a press release. Sharing your award with local publications is a great way to generate positive—and free!—press for your dealership.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"6. Celebrate with your past customers","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s the great reviews that your past customers wrote that helped you earn Top Rated Dealer status, so share your success with them via email. Thank them for the feedback this year and encourage them to visit your store again when their car needs to be serviced or they’re in the market for something new.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Promoting your award is easy. Follow the simple steps above and your dealership is sure to stand out from the competition!","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For information about upgrading, contact your CarGurus rep.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1AaAcWAYOo5JQuyP7PhMrD","type":"Entry","createdAt":"2022-03-04T02:37:00.129Z","updatedAt":"2022-03-04T02:37:00.129Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Apple tracking changes, CarGurus RPM, and you","urlSlug":"apple-tracking-changes-cargurus-rpm-and-you","publishedDate":"2021-03-30T09:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1lUzQRIrDEgxYSZk2ybvOb"}},"excerpt":"As part of the constantly-evolving balance between advertising and user privacy, Apple recently announced some changes to their data privacy policies that will go into effect in iOS 14.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"7LWuK7EAP1NoLIYPiNGNj3"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"6TIUy2AC2BlaYXVf9dDwo7"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"420v7t5AOJQQs6XYCGrVfb"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7LWuK7EAP1NoLIYPiNGNj3","type":"Entry","createdAt":"2022-03-04T02:36:16.455Z","updatedAt":"2022-03-04T02:36:16.455Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"apple changes body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"As part of the constantly-evolving balance between advertising and user privacy, Apple recently announced some changes to their data privacy policies that will go into effect in iOS 14. While the changes will limit some tactics that marketers use today, we believe the overall impact will be manageable, and customers using CarGurus’ RPM platform will still be able to effectively reach a wide range of low-funnel buyers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The change that has the most potential to impact dealers who are running digital marketing campaigns is that apps will have to ask users’ permission to use their phone’s Identifier for Advertisers (IDFA). The IDFA is the code that’s used to target specific people across multiple apps or websites, and is an important component of many digital advertising channels but is particularly important on Facebook.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The new policies also limit the amount of data about users that apps can track. One result of that change is that Facebook is shortening the “look back” period — how long after an ad click or view they claim credit for the visit — and limiting the number of different events advertisers can track.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What does this mean for RPM?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The main impact on RPM will be on the Facebook advertising component of the Premier and Unlimited tiers. Since users have to opt in before we can target them, it’s likely that the available audience will be smaller. That’ll be true for any advertising platform that brings their own targeting data to Facebook.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We don’t expect it to have a dramatic impact, though. First, it only applies to iOS users – not desktop and not Android. One source puts that at about 30% market share, and only about 20% of our Facebook spend for RPM is on iOS. Second, some of those iOS users will opt in to the tracking. We won’t get a good picture of how many for some time, but it will be interesting to track.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The change to the look back period will also impact RPM. Specifically, because Facebook will be looking at a shorter window for attribution, your performance metrics will decrease. The actual performance might not change, but some clicks or views that used to be counted towards your results will now fall outside that attribution window.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Finally, one change that you can address in advance is the limit to event tracking. You can go into your Facebook Business Manager and prioritize the RPM Facebook pixel’s three distinct events — VDP view, SRP view, and Lead — to make sure you still get reporting on those interactions. We also strongly recommend prioritizing the View Content events, as those are particularly important for campaign delivery and optimization.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So what next?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"As of publication, these changes have not been rolled out, but they are expected in late March or early April. Of course we’re working hard to understand all the impacts these changes will have and to adapt our technologies and tactics as best we can.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you have any questions, or want to make sure you’re as prepared as you can be, reach out to your CarGurus account rep to get more information, and rest assured we’re working hard to continue to get the best possible results across all of our marketing products.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3FmhzuzyWBVm0Cv6kNTdhg","type":"Entry","createdAt":"2022-03-04T02:28:23.759Z","updatedAt":"2022-03-04T02:28:23.759Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"tax season body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Tax season is here, stimulus checks are being issued, and people are itching for an excuse to leave their house as the weather warms up. If you’re like many dealers in America, you’re hoping to see the current circumstances result in a spike in sales. Though overall sales were down slightly in February compared to this time last year (","nodeType":"text"},{"data":{"uri":"https://tradingeconomics.com/united-states/total-vehicle-sales"},"content":[{"data":{},"marks":[],"value":"15.7M compared to 16.6M last year","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"), there’s still room for optimism.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"A recent survey conducted by the National Retail Federation (NRF) backs this up. It found that ","nodeType":"text"},{"data":{"uri":"https://nrf.com/insights/holiday-and-seasonal-trends/tax-returns"},"content":[{"data":{},"marks":[],"value":"10% percent of Americans plan to put their refund toward a major purchase","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", such as a vehicle. Overall, more people are planning to put their refund into savings this year (54%), but it’s encouraging to note that the percentage of people who plan to spend it on a major purchase has held steady from last year.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"But that doesn’t mean you can sit back and wait for shoppers to roll onto your lot (or through your virtual showroom). Here are three tips for bringing in more sales this season.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Target the right car shoppers","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"According to the NRF, men and people between the ages of 25 and 34 are most likely to spend their refund on a major purchase. Maximize your potential to make more sales by targeting those demographics with your ads on platforms like Facebook. With some well-timed, strategically-targeted ad campaigns, you’ll be on your way to swaying more shoppers toward your dealership.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Tailor your ad copy effectively","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Now is the time to ramp up your digital marketing campaigns with messaging that promotes your online financing and pre-qualification options. Advertise the different options available at your dealership or consider messaging around how easy the process is for shoppers. Incorporating this type of messaging into your ads isn’t just beneficial at tax time: shoppers want access to more financing information earlier in the shopping journey, ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/new-consumer-financing-study-reveals-shoppers-desire-for-more-financial-transparency-earlier-in-their-path-to-purchase/"},"content":[{"data":{},"marks":[],"value":"according to a recent CarGurus study","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". By promoting more transparency around pricing and financing, you’ll attract more low-funnel shoppers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3. Don’t forget about your service department","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Not everyone will have the desire to put their refund toward a new car, though. People ages 18-24 and with income less than $50K, in particular, plan to spend the money on everyday expenses. Target these shoppers with ads for your service deals instead. Advertising deals on necessary fixes and long-wanted upgrades are a great way to capture the attention of an additional group of consumers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the right approach, you can still capitalize on tax season","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Finally, go the extra mile to provide a quick and simple purchase process. Even with money to burn, most customers don’t want to spend hours at the dealership sifting through paperwork—especially after having just gone through that with their taxes.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5mJWbP9plBqcAC2ojyJsxM","type":"Entry","createdAt":"2022-03-04T02:25:21.113Z","updatedAt":"2022-03-04T02:25:21.113Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"auto news body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"CarGurus CEO Jason Trevisan recently discussed with Automotive News where he sees CarGurus headed and the company’s plans for CarOffer and expanding beyond listings. In particular, he shared his views on the three pillars – listings, retail, and wholesale – that will move CarGurus from a lead-gen-oriented company to a platform for consumers and dealers to buy and sell a car.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Trevisan explained, “We want to be able to provide whatever retail features consumers and dealers are looking for. Some consumers are looking to do the whole thing, soup to nuts, online. Others want to do some things online and some things in the dealership. And so we want to be able to have that flexibility to meet the consumer and dealer where they want.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn more about his plans and how he sees recent trends impacting the industry, read the full article below:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.autonews.com/retail/cargurus-ceo-looks-beyond-listings-expansion"},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"CarGurus CEO looks beyond listings for expansion","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4VmApzSnn6stcCiVpsj8TK","type":"Entry","createdAt":"2022-03-04T02:17:39.281Z","updatedAt":"2022-03-04T02:17:39.281Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"ev study body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"As electric vehicles (EVs) continue to gain popularity in the US, this topic has taken on a heightened focus throughout the auto industry. In February, CarGurus surveyed 1,097 automobile owners in the US to get a pulse on their sentiments towards EVs. Overall, 30% of respondents noted that they were probably or definitely likely to own an EV in the next five years – a number that has doubled since 2018. And while Tesla is the trusted leader in tech development, consumers are increasingly open to other brands when it comes time to go electric.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this emerging space, buyers are excited by the possibilities and less brand loyal, so there are opportunities for more competitors to disrupt the market. For dealers, now is the time to get ahead of the demand curve and start having conversations about electric vehicles with prospective buyers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Below we’ve highlighted four key dealer takeaways from the study. For a summary of the results, ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-US-2021-EV-Survey-Summary.pdf"},"content":[{"data":{},"marks":[],"value":"download the CarGurus 2021 Electric Vehicle Report here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Openness to EVs has quickly risen in the US","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Interest in EVs has grown steadily since 2018 when we first started surveying consumers on the topic. Only 30% of car owners plan to own an EV within the next five years. However, that number increases to over half (52%) among those who plan to own one within the next decade. When it comes to acquiring an EV, though most shoppers would prefer to buy new, close to half would consider buying CPO (45%) or used (42%).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ownership logistics and accessibility are the leading barriers to adoption","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The leading barrier to adoption among car owners is the accessibility of charging stations, followed closely by the availability of replacement parts, including batteries. Nearly two-thirds (65%) say that making more charging stations widely available would be the most effective way to convince them to buy an EV, while 62% cite ease of finding replacement parts, including batteries. Another key concern when considering going electric? Gas prices. More than half of respondents (57%) would be much more likely to consider EVs if gas prices reach $5/gallon.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Gas vehicles still dominate, but EVs are becoming the primary household vehicles","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Not surprisingly, many of those who already own alternative fuel vehicles still own internal gas vehicles as well. Almost half (48%) of EV owners and 43% of hybrid owners still own gas or diesel-powered vehicles. However, three-quarters of both EV and hybrid owners say they use their alternative fuel vehicles as their primary vehicles.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Consumers are open to a variety of brands when it comes time to buy","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"While Tesla has earned its reputation as being the most trusted brand to develop EV technology, buyers are open-minded on which brands of electric vehicles they’d buy. Overall, more than three-quarters (78%) of those who plan to own an EV in the next decade say they’re open to several brands. When it comes time to go electric, SUVs and crossovers are in highest demand among buyers, though few are available.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For dealers, one thing is clear: embracing EVs in the coming months and years will be crucial to both addressing long-term demand and catering to changing shopper preferences. 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Dealer Tools on Mobile","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1ZkJEcS5Q70h5CiRIOoNwh","type":"Entry","createdAt":"2022-03-04T01:58:27.707Z","updatedAt":"2022-03-04T01:58:27.707Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"supply concerns body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The Covid pandemic remains top of mind for most Americans as infections continue to spread across the country. However, sales figures indicate that the auto industry is weathering the latest pandemic challenges reasonably well: ","nodeType":"text"},{"data":{"uri":"https://tradingeconomics.com/united-states/total-vehicle-sales"},"content":[{"data":{},"marks":[],"value":"total vehicle sales surged to 17.7 million","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in March – 5% higher than pre-pandemic sales numbers in January 2020.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Even with sales moving in the right direction, though, several issues threaten the stability of the new vehicle market in US in the coming months. Since it pays to be prepared, here’s a look at the supply concerns for the US auto industry that are currently making the news.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Microchip shortages are becoming a long-term problem","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The global shortage of microchips has become a serious issue for many industries that depend on integrating computing power into their products, including automotive. As a result, the production of new vehicles has been hampered worldwide, the US notwithstanding.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Detroit Big Three OEMs have been particularly impacted by the shortage. According to data from analyst firm AutoForecast Solutions, Ford Motor Company lost 7,000 units of production in a single week in early April from the company’s Oakville assembly plant, which builds the Ford Edge and Lincoln MKX/Nautilus SUVs. Over that same period, 6,000 units were cut from Stellantis’s Brampton assembly plant, which produces the Dodge Charger and Challenger and the Chrysler 300. The General Motors CAMI facility in Ingersoll, Ont., has been out of commission since February 8, and the automaker recently announced that it will stay down until the week of May 10. On top of this, the production of nearly 24,000 Ford F-Series pick-ups for the North American market was lost over the same period. 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The combination of a devastating leaf disease, stockpiling by China, and recent global shipping delays such as the blockage in the Suez Canal have caused rubber prices to rise and sent North American auto suppliers scrambling to secure shipments, according to reports by Bloomberg.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Foam shortages threaten car production","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The above issues have been further compounded by poor weather in Texas earlier this year. Severe snowstorms caused several manufacturers to temporarily shut down factories, including Ford, Tesla, and General Motors. Similarly, the inclement weather impacted the petrochemical plants needed to supply seating foam for the auto industry. Together, this combination of issues threatens to further derail vehicle production and supply.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Focus on what you can control","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Though supply issues might make stocking your lot a challenge for the time being, there’s a lot still within your control. Here are some tips to ensure shoppers choose your dealership:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Make sure the inventory you’re showing online matches what you have on your lot. There’s nothing more frustrating for a shopper than visiting the dealership only to find the information online was out of date.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Be transparent about pricing at all points along the consumer’s shopping journey. For franchise dealers, that might mean communicating more with OEMs to make sure you have up-to-date offers on rebates and incentives or investing in technology that ties all pertinent pricing data together.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Consider ","nodeType":"text"},{"data":{"uri":"https://www.caroffer.com/"},"content":[{"data":{},"marks":[],"value":"beefing up your used car inventory using CarOffer","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". CarOffer’s Buying Matrix keeps your inventory stocked with the vehicles you want, when you want them, at a price you control. Inventory predictability means dealer profitability.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Shorten the transaction time for shoppers. Whether that means letting shoppers complete more of the process online, minimizing time spent in-store, or a combination of both, people don’t want to spend all day at the dealership. In fact, total time spent at the dealership is one of shoppers’ biggest pain points, so make sure you’re not contributing to that pain.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"At a time when shoppers might be frustrated by having fewer choices, following these tips could not only help you increase efficiency at your dealership, but also streamline the buying process and elevate customer satisfaction.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5uBwFdsa5wxNfHKZASf80Z","type":"Entry","createdAt":"2022-03-04T01:54:08.227Z","updatedAt":"2022-03-04T01:54:08.227Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"used car map body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"With vaccine rollout happening across the country and Covid restrictions easing in many states, car shoppers have continued to search for and research vehicles online through it all. To see which ","nodeType":"text"},{"data":{"uri":"https://insights.cargurus.com/topusedcars-us/p/1"},"content":[{"data":{},"marks":[],"value":"cars sat at the top of shoppers’ wish lists","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", we dug into our search data from the first quarter. In particular, we looked at which makes and models were the most searched on CarGurus in each US state.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"After analyzing the data, we found that when it comes to sought-after vehicles, the Ford F-150 leads the way. It was the most searched vehicle in 46 out of 50 states. Despite the pandemic’s impact on the economy, interest in dependable pickup trucks has remained consistent from year to year, with the Chevrolet Silverado, RAM 1500, and Toyota Tundra also cracking the top 10 in many states.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Reliable sedans like the Honda Accord were popular in Northeast states like Connecticut, Massachusetts, New Jersey, and New York. When it comes to SUVs, the Toyota 4Runner and Jeep Grand Cherokee were highly sought after all across the country. Not everyone was looking for a practical next purchase, however. The powerful Ford Mustang, Dodge Charger, and Chevrolet Camaro and Corvette among the top searches in many states, including Arizona, California, and North Carolina, where shoppers might be looking to put the pedal to the metal on the open road.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To see which vehicles are the most popular among US car shoppers, ","nodeType":"text"},{"data":{"uri":"https://insights.cargurus.com/topusedcars-us/p/1"},"content":[{"data":{},"marks":[],"value":"check out our interactive map","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". It includes a breakdown of the top 10 most searched for used cars on CarGurus in each state. Whether you need help deciding which vehicles to add to your inventory or you just want to see what’s popular in your area, it’s a great place to start!","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6ZFFn5M0Hk2MfQteTPHg1R","type":"Entry","createdAt":"2022-03-04T01:46:29.848Z","updatedAt":"2022-03-04T01:46:29.848Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"pql body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"One of the most recent trends that have come to light due to Covid is consumers’ increasing preference for online financing. More than half (52%) of shoppers now would prefer to handle this process online, compared to just over a third (36%) before the pandemic.* It’s become a crucial part of the buying journey, helping shoppers save time and feel more financially prepared. In fact, Pre-Qualified Leads on CarGurus increased 78% from January 2020 to September 2020.**","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"At CarGurus, we understand that online financing isn’t important only to shoppers—financing is a crucial profit center for you, our dealer partners. That’s why we continue to make enhancements, including the addition of deal summaries and Westlake Financial Prime loans, to our Pre-Qualified Leads offering. The result is improved overall lead quality and in-store efficiency for your dealership, while still giving you control and flexibility over your critical financing operations.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In the 10-minute video above, we’ll explain why it’s so important to offer online financing options and how to capitalize on CarGurus Pre-Qualified Leads. 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Includes content supplied by IHS Markit; Copyright © IHS Markit 2021. All rights reserved. Lead analysis based on IHS Markit 2019 & 202 Registration Data.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"36SBAYihNQDx3qleFoBgR8","type":"Entry","createdAt":"2022-03-04T01:44:04.365Z","updatedAt":"2022-03-04T01:44:04.365Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Tips for attracting more fixed ops business for your dealership","urlSlug":"tips-for-attracting-more-fixed-ops-business-for-your-dealership","publishedDate":"2021-05-12T09:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"1zdzFWFUlY81SuDQY2X6jR"}},"excerpt":"Here’s a checklist to help ensure your dealership’s fixed ops systems and workflows are optimized to attract business and meet the demands of today’s customers.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"39oqVu1Kn6EOAnbPf6TkSk"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"4USyL4z8QkL0oc5RBKuk1Q"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"39oqVu1Kn6EOAnbPf6TkSk","type":"Entry","createdAt":"2022-03-04T01:42:46.956Z","updatedAt":"2022-03-04T01:42:46.956Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"fixed ops body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/3-supply-concerns-plaguing-the-auto-industry-in-the-us-and-how-to-keep-them-from-impacting-the-shopping-experience/"},"content":[{"data":{},"marks":[],"value":"In a recent blog post","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", we discussed some of the challenges expected to hinder new car supply in the coming months, from microchip shortages to reduced supply of rubber and foam. After more than a year of enduring the Covid pandemic, it looks as though there are still some rocky waters to come in the months ahead.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"From a dealer’s perspective, that makes now a prime time to review the fixed ops side of the business and look for opportunities for growth. When the going gets tough on the sales floor, it’s the service and parts departments that can keep profits flowing and dealerships afloat. But thanks to the new service standards forced by Covid that have become part of everyday life, the post-pandemic customer is going to have an entirely new set of expectations.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here’s a checklist to help ensure your dealership’s fixed ops systems and workflows are optimized to attract business and meet the demands of today’s customers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Check your convenience factor","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"People value their time more than ever and are willing to invest in products and services that make their lives easier, especially with premium brands. Now is a great time to review your customer service strategy to see whether you’ve got the right balance of shuttles, loaner vehicles, and at-home pick-up and delivery service to meet your customers’ expectations. Some dealers are also finding success with offering mobile mechanics for simple service work, which is especially helpful in areas with high volumes of vulnerable populations such as seniors.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Examine your service hours","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Sorry, Dolly, but it’s been quite a while since the world last worked 9 to 5. As more people shift into remote work and flexible hours post-pandemic, this change will become even more pronounced, and customers may seek out service at unusual times that are more convenient for them. If you can find technicians who are willing to work evenings and weekends to improve service times at off-hours, so much the better, but it’s no secret that even inflexible technicians are in short supply. Regardless of when service is being performed, it’s a good practice to ensure customers have access to easy booking tools such as online and text message communication. Consider also having service and parts advisors available outside of traditional hours to assist with scheduling and advice.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Build trust through communication","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"People expect instant and constant communication these days. There are multiple services on the market that make it easy for technicians to communicate with customers through text messages, photos, and videos to demonstrate and explain their findings in real-time. Some of these services also curate a database that can push automated notifications to remind customers of scheduled maintenance or recall work. Add another layer, and it’s possible to provide proactive communication about upcoming service requirements in advance so that customers don’t feel expensive work is being sprung on them unannounced. All of this builds trust, which is key to convincing customers to come back, especially when it comes time for post-warranty work.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Offer price-matching and seasonal discounts","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Consumers still perceive dealerships to be more expensive than third-party service providers. Making regular use of your website, email marketing list, and social media to push out price-matching offers, coupons, or discounts on routine work can help break those preconceptions and build confidence with customers that you’ll consistently give them a fair deal.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Develop and market a tire strategy","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you’re located up north, selling a winter tire package alongside a new vehicle, perhaps with incentives such as free storage for an introductory period, immediately puts customers into the cycle of coming back to your service department for tire changes. This very often turns into requests for other routine services at the same time, such as an oil change or alignment, and it requires no extra effort from your staff apart from setting up the initial sale. Plus, when you keep customer tires in storage, you have a chance to monitor them for issues such as tread wear and bulging and can offer to order a replacement set rather than letting that sale go to an aftermarket shop.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Make sure your website identifies these advantages","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you haven’t already done so, consider giving your fixed ops departments dedicated pages on your website that highlight these benefits you’ve set up. Some dealers also find success in adding how-to videos that explain things like what a service appointment looks like, when it’s time to buy new tires, or how to check your own oil levels. If you address general topics customers find helpful, they’ll return again and again to these references, which will keep your dealership top-of-mind when it’s time for their next service appointment.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7v0DrZt9OYikrzKFDVAvz8","type":"Entry","createdAt":"2022-03-04T01:40:09.020Z","updatedAt":"2022-03-04T01:40:09.020Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Reliability is a top factor for shoppers deciding what vehicle to purchase","urlSlug":"reliability-is-a-top-factor-for-shoppers-deciding-what-vehicle-to-purchase","publishedDate":"2021-05-17T10:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"MqcnbpAe1PMreL86y4ncq"}},"excerpt":"To get a pulse on what matters most to today's consumers, we surveyed a combination of new and used shoppers—over 500 in total—and analyzed the data in the recent CarGurus Reliability Survey.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"388BYsI0GoBWDDflbb2Aud"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"4USyL4z8QkL0oc5RBKuk1Q"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"4e1gYmyWBSOnG7RJ9n1YDu"}}],"articletype":"Research and Data"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"388BYsI0GoBWDDflbb2Aud","type":"Entry","createdAt":"2022-03-04T01:38:54.717Z","updatedAt":"2022-03-04T01:38:54.717Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"reliability body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"From budget to reliability to look and feel and more, a lot of decisions go into buying a car for today’s consumers. To get a pulse on what matters most to them, we surveyed a combination of new and used shoppers—over 500 in total—and analyzed the data in the recent CarGurus Reliability Survey.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What we found is that, along with budget, reliability is a top priority for shoppers when choosing a car. In fact, 36% of total shoppers cited reliability as a top-three factor driving vehicle selection, nearly tied with budget (37%) for most common responses, followed by driving feel (24%) and brand (24%). It even ranked higher as a concern than safety ratings (20%), although 80% of respondents agreed with the statement “safety and reliability go hand-in-hand.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Judging a vehicle’s reliability isn’t always easy for consumers, and used car shoppers find this task especially challenging. Only 51% of used car shoppers believe judging a vehicle’s reliability is easy, compared to 70% of new car shoppers. One thing that consumers do consider when judging reliability is brand. Many, especially those buying used, believe it can be a strong indicator of how reliable a vehicle is. According to our survey, Toyota wins the perception as most reliable (29%), followed by Honda (23%), Ford (19%), Chevrolet (18%), and Subaru (16%). In addition to brand, many buyers also look to third-party sites, detailed maintenance and history reports, and ratings/reviews for validation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What does this mean for dealers?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ultimately, it comes down to providing shoppers with the transparency they need to feel confident about making a purchase. Whether you sell new cars or used, answer shoppers’ questions directly and give them the information they’re looking for. Use the top five resources ranked by consumers below as a guide when catering to potential buyers:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"New Shoppers","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Maintenance and history report (76%)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Detailed inspection from dealer (71%)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Expert reviews (70%)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Consumer ratings/reviews (65%)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Make, model, and trim info (61%)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Used Shoppers","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Maintenance and history report (80%)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Detailed inspection from dealer (63%)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Call out damage (63%)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Consumer ratings/reviews (62%)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Expert reviews (60%)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Providing this transparency will help shoppers make the reliability call and ultimately choose your dealership for the purchase.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5BlfWev2g98rrKanNq9bIL","type":"Entry","createdAt":"2022-03-03T20:37:32.509Z","updatedAt":"2022-03-03T20:39:37.875Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"CarOffer-Intro","backgroundColor":"Dark Blue","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"CarGurus has partnered with CarOffer to help dealers source and sell vehicles efficiently. ","nodeType":"text"}],"nodeType":"heading-4"},{"data":{},"content":[{"data":{},"marks":[],"value":"CarOffer is an innovative platform for car dealers to buy, sell, and trade with automation and ease.\n\nTo learn more about how to acquire inventory from CarOffer, fill out the form and your CarGurus representative will contact you shortly.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"50Sqwz1egrnSSG5kDT69zo","type":"Entry","createdAt":"2022-03-03T20:28:06.606Z","updatedAt":"2022-03-03T20:35:45.938Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcIconCardRow"}},"locale":"en-US"},"fields":{"iconCards":[{"sys":{"type":"Link","linkType":"Entry","id":"6PnGAyg54ZzNQxLPHHJimT"}},{"sys":{"type":"Link","linkType":"Entry","id":"6Y9FV9BaenChOGKZGRxzAc"}},{"sys":{"type":"Link","linkType":"Entry","id":"5a1xoiHN45Sr1DMdtO32Lp"}}],"headline":"CarOffer Icon Row","headingLevel":"Heading 3","backgroundColor":"White"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4mAO9qF4PvDryPvSHTi5HC","type":"Entry","createdAt":"2022-03-03T02:39:55.153Z","updatedAt":"2022-03-03T02:39:55.153Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"How to manage your dealership’s Google reviews (and why they’re so important!)","urlSlug":"how-to-manage-your-dealerships-google-reviews-and-why-theyre-so-important","publishedDate":"2021-06-03T09:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"5k2opGB8yPP7Tdbyr8Kg5N"}},"excerpt":"Whether you’re looking into restaurants for date night or booking hotels for your long-awaited overseas vacation, chances are you’ve factored Google reviews into your decision-making more often than not. ","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"2JnvMLKYVatUuU1hVylK0B"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"6BMMkh9UahsTpq5GiFsMCo"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"420v7t5AOJQQs6XYCGrVfb"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2JnvMLKYVatUuU1hVylK0B","type":"Entry","createdAt":"2022-03-03T02:38:29.636Z","updatedAt":"2022-03-03T02:38:29.636Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"google reviews body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Whether you’re looking into restaurants for date night or booking hotels for your long-awaited overseas vacation, chances are you’ve factored Google reviews into your decision-making more often than not. And when your customers are trying to decide where to book their next oil change or whether the dealership across town will offer them a more pleasant purchase experience, there’s little doubt they’re doing the exact same thing.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Google reviews appear directly in search results and Maps listings. These ratings are therefore front and center when internet users search for your dealership or any local automotive-related service, meaning they play a crucial role in your dealership’s online reputation. Here’s a closer look at why such a simple process makes an enormous difference in how customers perceive your business and how to effectively manage these reviews to your advantage.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Why Google reviews matter","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Your current and potential customers read them.","nodeType":"text"},{"data":{},"marks":[],"value":" According to the ","nodeType":"text"},{"data":{"uri":"https://www.brightlocal.com/research/local-consumer-review-survey/"},"content":[{"data":{},"marks":[],"value":"2020 Local Consumer Review Survey","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" by marketing management software firm BrightLocal, 87% of the consumers they surveyed read online reviews for businesses last year. More critically, only 48% of those consumers would consider engaging with a business with a rating of fewer than four stars, and automotive is among the top five industries for which consumers seek these reviews out. Clearly, this portion of your online reputation matters a great deal.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Google reviews are connected to search rankings. ","nodeType":"text"},{"data":{},"marks":[],"value":"Google uses a business’s reviews to determine how it will rank in search results and Maps queries. A higher star rating, therefore, makes it more likely that potential customers will come across your dealership while searching online.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"They offer low-cost, authentic marketing.","nodeType":"text"},{"data":{},"marks":[],"value":" Provided they’re well-managed, Google reviews are an affordable and authentic form of marketing for your dealership. Digital reviews from real people function as well as word-of-mouth in ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/top-rated-dealer-2021-building-trust-and-transparency-through-shopper-reviews/"},"content":[{"data":{},"marks":[],"value":"building trust and confidence among your client base","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"How to manage Google reviews","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Register for Google My Business and put someone in charge of it.","nodeType":"text"},{"data":{},"marks":[],"value":" Larger dealership groups are likely to hire an agency to manage the high volume of Google reviews that will come in. Smaller groups or independents may benefit from giving this task to a digital marketing manager or someone with similar skills. If you haven’t already done so, go to business.google.com to verify that you own the business. This allows you to make changes to your dealership’s profile and opt in to be notified whenever a new review is posted. While you’re there, make sure any other relevant information is accurate such as your website, phone number, and hours of operation.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/how-to-handle-negative-reviews/"},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Respond to all reviews, both positive and negative","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"bold"}],"value":".","nodeType":"text"},{"data":{},"marks":[],"value":" Proactively responding to reviews shows that you’re actively monitoring your account and that you care about what your customers think. According to a","nodeType":"text"},{"data":{"uri":"https://hbr.org/2018/02/study-replying-to-customer-reviews-results-in-better-ratings"},"content":[{"data":{},"marks":[],"value":" 2018 study by Harvard Business Review","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", responding to all customer reviews, both positive and negative, typically results in an overall higher rating.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Responding to positive reviews is relatively easy: provide a personalized response, including a name if possible, and thank that customer publicly. Negative reviews can be trickier to navigate. Start by taking the complaint seriously and performing an internal assessment to determine the cause of the issue. Then, respond to that issue directly in a polite response. Be up front about any mistakes that were made, and offer one-on-one contact with the customer to resolve the problem. If the customer accepts your offer, he or she may later decide to update the review, but it’s important not to ask for this. If Google later determines that you attempted to influence the review, it may be removed and your ranking penalized.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you suspect that a review is fake – which is often easy to determine by searching for the user’s name in your customer database and asking internally about the details of the complaint – then it is possible to flag it with Google and request its removal.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Ask your loyal customers for reviews once they leave your dealership.","nodeType":"text"},{"data":{},"marks":[],"value":" While it’s important not to ask explicitly for positive reviews or to provide any sort of incentive, asking all of your customers to post a review is fair game. This can be accomplished through a review page on your website, a paper business card stapled to each receipt, or even simply a verbal request. Some businesses ask for reviews through email campaigns or by posting requests on social media.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Learn from them.","nodeType":"text"},{"data":{},"marks":[],"value":" Every Google review, whether positive or negative, is an opportunity to improve. From finding out which of your employees is delivering exceptional customer service to sussing out bottlenecks or pain points for customers, this chance to learn about how best to serve your clients is one of the most valuable services Google reviews can provide.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3Cb6doMoQ6SFrSjI91Y1fr","type":"Entry","createdAt":"2022-03-03T02:35:39.089Z","updatedAt":"2022-03-03T02:35:39.089Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"may vai","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"As vehicle availability continues to challenge both dealers and shoppers, CarGurus is happy to introduce a new monthly report from our Director of Industry Insights & Analytics, Kevin Roberts. The ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-Vehicle-Availability-Index-and-Insights-May-2021.pdf"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Vehicle Availability Index & Insights report","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":" will deliver his in-depth research and outlook for coming months.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The US auto industry continues to be buffeted by COVID-19, though not as directly as we witnessed last year. The lack of available semi-conductors is creating major hurdles for OEMs, suppliers, and dealers as Q2 production plans have been further impacted.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"New inventory levels remain impacted not only by limited production, but also by a historically high level of consumer demand for new vehicles. This surge in private mobility appetite has increased sales, and coupled with production constraints, further reduced inventory availability. The CarGurus Vehicle Availability Index dropped to 36.8 for new vehicles, a decline of 51.9% compared to last year. However, we witnessed a promising sign with used inventory holding steady at 88.2, a slight increase of 4.3% year-over-year.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Tightened inventory has led to further increases in the average listing price of inventory as well. The average listing price of a new vehicle shot up to $39,985, a month-over-month increase of 3.6% and 5.7% year-over-year. While new inventory has been more impacted than used, we’ve seen a more substantial increase in used prices. Used listing prices in May rose to $27,169, an increase of 6.2% month-over-month and over 34.7% year-over-year. Used prices have been rising due to historic increases in wholesale prices as well as a reduction in inventory for vehicles priced under $20k.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Beyond increasing prices, we’ve also seen higher vehicle demand impact the number of days vehicles are available on market. The average number of days on market for new vehicles came in at 79.7 days in May, a drop of 38% year-over-year. Used sees even fewer days on market at 54.6 days, a decline of 7.8% from April. This trend of fewer vehicles on market has reduced the overall levels of incentives spent on vehicles as well as highlighted the need for consumers to keep an open mind when shopping.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Outlook","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"},{"data":{},"marks":[],"value":"Looking ahead, we’re likely to see continued new vehicle inventory attrition in June with hopes that production constraints will ease in the third quarter, allowing inventory levels to stabilize. However, a full recovery in inventory volumes is unlikely to happen in 2021. The surge in demand for private mobility will likely keep rising as consumers buoyed by significant stimulus over the past year are un-swayed by increasing prices and continue to look for safe means of transit in a post-COVID world.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn more about the trends impacting vehicle inventory, ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-Vehicle-Availability-Index-and-Insights-May-2021.pdf"},"content":[{"data":{},"marks":[],"value":"download the CarGurus Vehicle Availability Index & Insights May 2021","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6WaNgE5AWvT3NYV2hcJ8Oq","type":"Entry","createdAt":"2022-03-03T02:33:21.328Z","updatedAt":"2022-03-03T02:33:21.328Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"What car dealers need to know about upcoming Facebook Marketplace changes","urlSlug":"what-car-dealers-need-to-know-about-upcoming-facebook-marketplace-changes","publishedDate":"2021-06-16T09:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"excerpt":"Facebook recently announced that, as of September 13, 2021, they will be removing the ability for dealers to automatically display their inventory via feeds onto Marketplace.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"3NToykzWbipONwOAq9yi67"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"6TIUy2AC2BlaYXVf9dDwo7"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"420v7t5AOJQQs6XYCGrVfb"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3NToykzWbipONwOAq9yi67","type":"Entry","createdAt":"2022-03-03T02:32:45.623Z","updatedAt":"2022-03-03T02:32:45.623Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"fb marketplace body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Facebook recently announced that, as of September 13, 2021, they will be removing the ability for dealers to automatically display their inventory via feeds onto Marketplace, including the Marketplace homepage, category pages, browse experience or search results. The change comes as Facebook shifts its focus away from dealers and onto consumer engagement, putting a bigger emphasis on online transactions for smaller, day-to-day consumer goods, like clothing and used furniture.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While updates to Facebook are nothing new for car dealers, we want to help you get ahead of the latest change. Read on to understand what these changes mean for your dealership and how CarGurus can help you continue to get your vehicles in front of ready-to-buy shoppers on Facebook.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What does this mean for my dealership?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"While vehicle listings pushed from your inventory feeds will be no longer be displayed on Marketplace, there are still several ways to reach car shoppers on Facebook.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Use Marketplace to push high-value listings only. ","nodeType":"text"},{"data":{},"marks":[],"value":"You can still create Marketplace listings for your vehicles to promote on your Business Page, just manually and one at a time. Focus only on listings that have the most potential to drive profit.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Take advantage of the ‘Vehicles’ tab on your dealership page. ","nodeType":"text"},{"data":{},"marks":[],"value":"Use your inventory feed to showcase your full inventory on the ‘Vehicles’ tab of your dealership’s Facebook page.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Run automotive inventory ads. ","nodeType":"text"},{"data":{},"marks":[],"value":"The information for inventory ads will still pull from your inventory feeds and the placements will be displayed across Facebook.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://products.cargurus.com/rpm/"},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Capitalize on CarGurus RPM ads","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"bold"}],"value":". ","nodeType":"text"},{"data":{},"marks":[],"value":"Instead of showing your inventory on Marketplace, let CarGurus target shoppers who are in-market for vehicles like yours with relevant, inventory-specific ads.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"How does CarGurus RPM help me continue to reach shoppers on Facebook?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"We know that the Facebook audience is still valuable to dealers, which is why ","nodeType":"text"},{"data":{"uri":"https://products.cargurus.com/rpm/"},"content":[{"data":{},"marks":[],"value":"CarGurus RPM","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" lets you continue to tap into a vast audience of shoppers on Facebook.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What makes RPM different? RPM ads don’t run on Facebook Marketplace, so you can continue to push your inventory to Facebook via a feed and avoid the time-consuming hassle of manually creating new listings. Even more, RPM ads are powered by CarGurus data to ensure you’re reaching shoppers who are truly in-market for vehicles like yours. The ads drive shoppers directly to your dealership website where there is no competition and shoppers are more likely to convert.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Though most changes take time to adjust to, you don’t have to wait until September to get started. ","nodeType":"text"},{"data":{"uri":"https://products.cargurus.com/rpm/"},"content":[{"data":{},"marks":[],"value":"Contact your account rep","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to find out how CarGurus can help you implement an effective strategy that drives high-quality leads from shoppers across Facebook and other channels.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7euJM2lwPhUYtrSyDNtD9c","type":"Entry","createdAt":"2022-03-03T02:28:38.240Z","updatedAt":"2022-03-03T02:28:38.240Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"August 25 Update:","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}},{"nodeType":"text","value":"Given continued uncertainty around COVID-19, Navigate has been moved to an entirely virtual event. We’ll have the same jam-packed agenda, but now you can tune in from the comfort of your home or office. For more information and to get tickets, visit ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"events.cargurus.com/navigate.","marks":[{"type":"italic"}],"data":{}}],"data":{"uri":"https://events.cargurus.com/navigate"}},{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"More than a year has passed since Covid forced dealerships to shutter their doors and in-person automotive conferences, like ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"CarGurus Navigate","marks":[],"data":{}}],"data":{"uri":"https://events.cargurus.com/navigate"}},{"nodeType":"text","value":", to move online. But as vaccines continue to be distributed and we get closer to a post-pandemic world, we decided it’s finally time to reunite in person with our dealer partners who we’ve missed so much. We couldn’t be more delighted to announce the ","marks":[],"data":{}},{"nodeType":"text","value":"return of Navigate to Boston, MA from October 13-14, 2021","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"!","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"In its third year, the action-packed 2-day event will feature an all-star lineup of keynotes, panels, and educational breakout sessions you won’t get anywhere else. We’ll cover a variety of topics, including inventory trends, digital retail best practices, actionable marketing tactics, and more. Plus, attendees will have plenty of opportunities to have the face-to-face conversations and fun we’ve all longed for over the past year. We can’t wait to provide a one-of-a-kind, educational, and safe experience for all.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We’ll share more about the ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"agenda","marks":[],"data":{}}],"data":{"uri":"https://events.cargurus.com/navigate/agenda"}},{"nodeType":"text","value":" and what to expect over the coming months. For now, we can spill the beans about one of our exciting keynote speakers: Jon Taffer, Business Mogul and Executive Producer & Host of Bar Rescue! In his Navigate keynote, he’ll share inspiring guidance on how to take ownership of your role, cultivate a better company culture, and embrace the future for your business.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Early access tickets are now on sale at ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"events.cargurus.com/navigate","marks":[],"data":{}}],"data":{"uri":"https://events.cargurus.com/navigate"}},{"nodeType":"text","value":". Don’t miss your chance to lock in your seat for only $99 (a $300 savings)!","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7xCrZ28gEA0EuymZIkmJVW","type":"Entry","createdAt":"2022-03-03T02:25:31.072Z","updatedAt":"2022-03-03T02:25:31.072Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"CG-CO webinar body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"CarGurus President & COO Sam Zales recently hosted a ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-CarOffer-webinar-slides.pdf"},"content":[{"data":{},"marks":[],"value":"webinar","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in partnership with CarOffer’s CEO Bruce Thompson to discuss current industry trends and how dealers can lean on the CarGurus and CarOffer partnership to drive profitability.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Unfortunately, due to a technical problem, the webinar recording is unavailable. You can ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-CarOffer-webinar-slides.pdf"},"content":[{"data":{},"marks":[],"value":"download the slides here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", or take a look at these three essential takeaways:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Vehicle availability and pricing will take some time to normalize","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s no secret that the ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/introducing-the-cargurus-vehicle-availability-index-insights-report/"},"content":[{"data":{},"marks":[],"value":"US auto industry continues to be buffeted by Covid","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and dealers are struggling to adapt to inventory shortages and shifting wholesale and retail prices. A surge in appetite for private mobility has increased sales and coupled with production constraints on new vehicles, significantly reduced inventory availability across the country.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While the decline in used inventory levels has started to level off, that decline has driven up vehicle prices. For example, what was a $20,000 wholesale car in January sold for about $27,000 the first week of June. Vehicle prices will normalize and drop over time, but it’s unlikely to be a cliff, according to Thompson.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Don’t be afraid to test and adopt new strategies and platforms","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"In the near term and beyond, optimizing wholesale and retail business activity will be key to profitability for dealers. For many, this will mean trying something new—like buying more cars direct from consumers, getting comfortable with a much shorter wholesale turn (think, 18-21 days from when it hits the lot, not including recon), or cycling more cars in and out of inventory rather than allowing them to age. What’s important is that you don’t let fear paralyze your business and you learn to adapt.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As Thompson put it, “you can’t sell what you don’t have—but don’t buy what you can’t sell.” As you test new strategies, you’ll figure out what works best for your dealership and identify the vehicles you can feel confident will retail quickly.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Digital wholesaling is the future","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"While the increasing adoption of digital retailing among consumers gets more attention, digital wholesaling is headed down the same path. Zales described how CarOffer is leading this department: much like CarGurus disrupted the listings industry, CarOffer is disrupting the traditional wholesale auction model. With its highly sophisticated, automated platform that works much like the stock market, CarOffer provides instant offers for sellers and a far more time-efficient sourcing process for buyers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"That digital wholesaling innovation is also coming soon to more of CarGurus, including:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Capitalizing on the CarGurus ","nodeType":"text"},{"data":{"uri":"https://www.cargurus.com/sell-car/"},"content":[{"data":{},"marks":[],"value":"“Sell My Car”","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" page to provide instant offers to sellers and put more cars into the acquisition pipeline for our dealer partners","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Giving dealers more control over inventory in their area by offering local dealers first, exclusive access to vehicles that come in from the ","nodeType":"text"},{"data":{"uri":"https://www.cargurus.com/sell-car/"},"content":[{"data":{},"marks":[],"value":"“Sell My Car”","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" page","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Powering trade-ins through a designated widget on your own dealership website","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s currently","nodeType":"text"},{"data":{"uri":"https://dealers.cargurus.com/dashboard-offers.html"},"content":[{"data":{},"marks":[],"value":" integrated into the CarGurus Pricing Tool","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" too, so you can stay informed on the value of your inventory and unload aged vehicles quickly, all in one platform.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"CarGurus and CarOffer are here to help you optimize your pre-owned pipeline","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"As digital wholesaling continues to pick up steam and more dealers realize its advantages, CarGurus and CarOffer together will be uniquely positioned to help. Combined, the power of the data and technology that CarOffer and CarGurus provide together can broaden your options, improve your margins, and increase your peace of mind. Layer on CarGurus’ traditional strength in marketing as the largest third-party listings provider and our newer offerings around digital retail, and it’s a comprehensive platform for dealers to build their businesses on.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The vision doesn’t end there, though. We see a future where the playing field has been leveled so dealers can compete and win against the big box and digital retailers, as we help you buy, market, and sell your vehicles.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For more information about CarGurus and CarOffer, ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-CarOffer-webinar-slides.pdf"},"content":[{"data":{},"marks":[],"value":"download the slides here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" or contact your rep.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5GnTOu2g9Nhn2TBL1yLeNR","type":"Entry","createdAt":"2022-03-03T02:19:21.058Z","updatedAt":"2022-03-03T02:19:21.058Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"self-driving body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"We last surveyed consumers on their attitudes toward autonomous vehicles (AVs) in 2019. This year, we checked in to see if their excitement had grown. The short answer? No. While most have gotten more comfortable with the idea of self-driving cars, overall excitement for them has remained relatively flat. AVs are a huge leap in technology, according to shoppers, but the majority aren’t convinced the pros outweigh the cons, especially with regard to safety.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here, we break down three key findings from our latest ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/US-2021-AV-Study-Summary-Report.pdf"},"content":[{"data":{},"marks":[],"value":"Self-Driving Vehicle Sentiment Survey","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" conducted in April and what they mean for dealers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Excitement for AVs has stalled","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Just as tech advances have stalled, so has consumers’ excitement for AVs. Only one-third of people are excited about the development of self-driving cars—flat from 32% in 2019. And while more people are comfortable with the idea of self-driving cars, most (53%) would still prefer to be behind the wheel. Consumers are least comfortable with the idea of sharing the roads with self-driving delivery trucks or fleets and putting their loved ones in a self-driving car.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Shoppers remain more interested in driving assistance features (ADAS)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"While one-third of consumers expect to own a self-driving vehicle in the next 10 years, nearly half (48%) say it won’t be before then. Primarily, that’s because they’re hesitant to rely on them for safety. Instead, consumers are more interested in Level 1-3 AV tech with ADAS features like adaptive cruise control (37%), automatic parking (42%), or emergency braking (42%). More than two-thirds agree that driving assistance features make travel by car safer. These technologies are widely regarded as safe and interest remains strong.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Consumers need clear benefits for AV adoption to happen","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Though most consumers are hesitant about the safety of AVs right now, they do see the possibilities that self-driving cars can unlock. In particular, shoppers are most excited about the thought of the car driving them home safely when they’re unable to, parking itself, and pick up online orders for them. For consumers, meaningful benefits are what will move the needle for general AV adoption once they’re available.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Tesla is the most trusted and considered for AV","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/new-cargurus-research-shows-increasing-buyer-openness-and-excitement-towards-evs/"},"content":[{"data":{},"marks":[],"value":"As with electric vehicle development","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", consumers trust Tesla most to manufacture AVs, however overpromising on self-driving capability and high-profile crashes were two of the top three reasons not to trust an AV brand. 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","nodeType":"text"},{"data":{"uri":"https://products.cargurus.com/rpm/"},"content":[{"data":{},"marks":[],"value":"Visit products.cargurus.com","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" or reach out to your CarGurus rep to learn more.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3K73lPawpOSjAqhElpIfgI","type":"Entry","createdAt":"2022-03-03T01:48:40.661Z","updatedAt":"2022-03-03T01:48:40.661Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"july vai body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"In the July edition of the ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-Vehicle-Availability-Index-Insights-July-2021.pdf"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"CarGurus Vehicle Availability Index & Insights Report","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":", Director of Industry Insights & Analytics Kevin Roberts provides a glimpse at the latest trends impacting inventory, which he’ll dive into in-depth at ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate"},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"Navigate","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[{"type":"italic"}],"value":". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The narrative divergence between new and used continued in July as new inventory levels continued to tumble while used levels continued to rebound.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"New inventory levels plunged further as the new Vehicle Availability Index reading for July came in at 26.9, a drop of 13.5% from June and down almost 60% from last year. There is hope that July could be the low point as production is forecasted to accelerate in August, which is welcome news. If new inventory continues to fall further, it’ll likely start to impact sales more dramatically.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Used inventory continued to bounce back in July, although the rate of recovery slowed, likely due to the drop we’ve seen with new vehicle sales. 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","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Interested in learning more about the trends that will define 2022? We’ll be covering more insights like these and tips for staying ahead of the curve at ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate"},"content":[{"data":{},"marks":[],"value":"Navigate","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", our third annual dealer conference in Boston, October 13-14, 2021, held virtually from October 13-15, 2021. 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are today’s in-market new luxury car buyers?","urlSlug":"who-are-todays-in-market-new-luxury-car-buyers","publishedDate":"2022-03-01T09:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"MqcnbpAe1PMreL86y4ncq"}},"excerpt":"CarGurus recently conducted a study to learn more about new luxury car buyers and how they compare to new car buyers overall.\n","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"65CVTrCcC5SCmOtsTxIcJx"}}],"recentArticles":{"sys":{"type":"Link","linkType":"Entry","id":"31ei9gqtvOEVDrkf2UuB0o"}},"category":[{"sys":{"type":"Link","linkType":"Entry","id":"4e1gYmyWBSOnG7RJ9n1YDu"}}],"articletype":"Research and 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For dealers, the key to meeting these consumers’ expectations and increasing luxury sales is understanding who this high-value audience is and what drives them. CarGurus recently conducted a study to learn more about this segment and how they compare to new car buyers overall.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our study found that new luxury car buyers are more likely to be Gen Z (under 25 years old) and older millennials (34 to 40 years old), and to identify as male and Hispanic or Latinx. Additionally, they tend to be high-income earners, parents, and live in cities. Beyond demographics, we analyzed how shopping behaviors vary between luxury buyers and non-luxury buyers. Here are the trends that emerged.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"1. Luxury buyers are passionate","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"While buying a car is an emotional process for most shoppers, new luxury car buyers are especially driven by emotion when making a purchase. According to our study, they’re passionate and care more about the personality of a car than other factors, likely because the majority (75%) see their car as a form of self-expression. They also are likely to be more familiar with cars than other segments—about three in four luxury buyers consider themselves to be auto enthusiasts.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"2. Luxury buyers are eager to buy","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Our study found that new luxury buyers are more eager to buy quickly than other segments. Nearly half (44%) said their purchase was very or extremely urgent, compared to only 28% of new buyers overall. Despite their urgency and expertise around a car purchase, many start the process undecided – only 54% know what make they want and just 55% know where to buy from – so they turn online to research these decisions.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"3. Luxury buyers care about resale values and the vehicle’s appearance","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Because luxury buyers tend to be in-market more out of want than need, they’re able to consider factors beyond price and reliability. When it comes to criteria for selecting a vehicle, new luxury buyers have two priorities in mind: resale value and looks. They explore both factors online ahead of a dealer visit to help make their decision. 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Now, you can tune into Navigate from the comfort of your office, home, or maybe even a beach if you’re lucky. The conference is free to all paying CarGurus customers (contact your account rep for the hook up!) and only $99 for everyone else.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here’s what dealers who attended last year’s virtual Navigate event had to say:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"italic"}],"value":"“This conference far exceeded my expectations! What set Navigate apart from various other events put on by other vendors was the quality of in-depth information shared by engaging presenters. There was a lot of value in the 2 days that extended beyond the CarGurus platform, and I respect and appreciate their inclusion of those topics. 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We’ve reached out with more details, but don’t worry, your tickets will automatically be transferred to the virtual event.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While we’re disappointed that we won’t be back in person this year, we can’t wait to bring you more of the key insights, best practices, and practical solutions you need to ignite profitability for your dealership.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For more information and to reserve your seat, visit: ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate"},"content":[{"data":{},"marks":[],"value":"events.cargurus.com/navigate","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4g5LGNL9TJoj1JZHPGDfvf","type":"Entry","createdAt":"2022-02-24T21:33:46.710Z","updatedAt":"2022-02-24T21:33:46.710Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"How CarGurus and CarOffer are helping dealers fuel their pre-owned pipeline","urlSlug":"how-cargurus-and-caroffer-are-helping-dealers-fuel-their-pre-owned-pipeline","publishedDate":"2021-08-26T10:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"2gFBD4DbL3niHITbvuimgf"}},"excerpt":"We know inventory acquisition has always been a challenge for dealers that’s only become increasingly complicated due to shortages caused by the pandemic. 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It is now available to shoppers and dealers in the following states: Maryland, Minnesota, and New York.","marks":[{"type":"italic"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The full list of states now includes: Arkansas, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Jersey, New York, Pennsylvania, Rhode Island, Tennessee, Texas, Virginia, and Washington D.C.","marks":[{"type":"italic"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We know inventory acquisition has always been a challenge for dealers that’s only become increasingly complicated due to shortages caused by the pandemic. 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Since expanding our partnership, CarOffer has grown to roughly 5,500 enrolled rooftops and had approximately $1B in inventory traded in Q2. Why is this important? With more dealers on the platform and a high volume of vehicles being traded, you’re more likely to find the in-demand vehicles you need to stock your lot and get a higher purchase offer for the vehicles you want to wholesale.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We’re always looking for new ways to help our dealer partners succeed and integrate our offerings, though. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"August had been pegged as a potential turning point for the ongoing inventory shortage – however, as has been quite common on this journey, the expectation was accurate but not in the ways that were anticipated.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For what feels like the umpteenth time, new inventory levels dropped further with the new Vehicle Availability Index reading for August coming in at 23.3, a drop of 13.4% from ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/cargurus-vehicle-availability-index-insights-july-2021/"},"content":[{"data":{},"marks":[],"value":"July","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and down over 64% from last year. 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body","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"In today’s digital era, it’s no longer enough to hope that a shiny new vehicle on your lot will catch a passing shopper’s eye, prompting them to come in for a test drive and to make a deal. Instead, most car buyers have spent hours scouring the web for information about the vehicle they want, possible deals, and more before ever stepping foot at your dealership.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"While the vast majority pore over auto shopping sites – 94% of car buyers online use auto shopping sites like CarGurus before buying – to get their questions answered, that’s not the only way shoppers get their information. Prospective shoppers also use (and get distracted by!) social media while researching their next vehicle purchase.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"To get a pulse on the role of social media in the shopping journey, we analyzed the data from our soon-to-be-released Buyer Insight Report. 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It’s clear social media is both a useful and influential tool for shoppers who haven’t yet made up their minds about their vehicle purchase.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"…But it’s also arguably a shopper’s greatest distraction","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Digital tracking shows nearly all (95%) of car shoppers online checked social media at least once during an active car shopping session. Some of these visits to social media sites do include continued research, but they also include shoppers uploading new photos or connecting with old colleagues. Though it has its advantages during the research process, social media makes it easy for shoppers to get knocked off track. We all know how five minutes on social media can quickly turn into 10, then 20, and so on.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Facebook and YouTube reign among car buyers","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"When it comes to car shopping, not all social media platforms are equal. Facebook and YouTube are the most commonly used social platforms among car buyers—both in day-to-day use and to assist with car shopping. Specifically, 45% of car buyers used YouTube and 44% used Facebook to assist in their car shopping process. While Reddit is a less popular channel overall, over half (54%) of their typical audience leverages the site when car shopping.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"What does this mean for dealers?","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"It probably comes as no surprise, but if your dealership isn’t on social media, you could be missing out on a massive number of sales. Here are some simple tips for improving your dealership’s social media presence:","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Keep your dealership page up to date. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"This should be easy to do, but it does require designating someone to maintain and update your dealership’s social media profiles. Whether it’s showcasing the latest vehicles available on your lot, introducing new staff members, or advertising a timely special offer, shoppers want to be able to find this information on social media.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Make sure your ads and content are relevant and interesting. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"With shoppers easily distracted on social media platforms, it’s crucial that your ads be captivating and relevant to shoppers. Refine your ad targeting to reach in-market shoppers and.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Invest in your online reputation. 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Our logo will appear on-screen alongside a car animation to bring attention to the word, and if one of the contestants says that word during the episode, then the animation will reappear, providing CarGurus with an extra layer of brand recognition.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In addition to the increased brand exposure that the partnership brings, we’re thrilled to be able to socialize CarGurus to Jay’s vast fan base. Jay has come to be trusted by consumers for his automotive expertise and will underscore to viewers and the audience how CarGurus helps shoppers take the guesswork out of car shopping and increasingly helps them do more of the process from home.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Keep an eye out for our partnership on “You Bet Your Life,” airing this fall.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"28N7bCUpUNOQl3l91vaPFl","type":"Entry","createdAt":"2022-02-23T18:59:57.340Z","updatedAt":"2022-02-23T18:59:57.340Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"AR podcast body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"CarGurus Director of B2B Content and Communications Jeremy Sacco recently joined Joe Overby of Auto Remarketing to discuss our upcoming ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate"},"content":[{"data":{},"marks":[],"value":"virtual Navigate conference","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and give a preview of what dealers can expect to learn. The three-day event includes sessions on a variety of topics, including digital retail, fixed ops marketing, and inventory management, which Joe will be moderating a dealer panel on.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Listen to the podcast for more on:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What makes Navigate different from other industry events","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The diverse agenda with informative sessions by experts from automotive and beyond","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Why dealership employees from the top to bottom don’t want to miss the virtual event","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"For more information, ","nodeType":"text"},{"data":{"uri":"https://www.autoremarketing.com/trends/podcast-cargurus-aims-help-dealers-navigate-new-auto-landscape"},"content":[{"data":{},"marks":[],"value":"listen to the full 15-minute podcast here","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" or visit ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate"},"content":[{"data":{},"marks":[],"value":"events.cargurus.com/navigate","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2dorPZLJnZ5Kv3aoefQ4e3","type":"Entry","createdAt":"2022-02-23T18:58:37.927Z","updatedAt":"2022-02-23T18:58:37.927Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Car shopping confidence on the rise, according to latest CarGurus study","urlSlug":"car-shopping-confidence-on-the-rise-according-to-latest-cargurus-study","publishedDate":"2021-09-28T09:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"nVJU41jSIllFflpGXJGDT"}},"excerpt":"Throughout the pandemic, CarGurus has kept a pulse on consumer sentiment around car shopping through its Covid Sentiment Study. The Q3 edition found good news for dealers: consumer confidence is up 17 percentage points among respondents.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"5kR5p8tFbRIiRfzQqnxAUR"}}],"category":[{"sys":{"type":"Link","linkType":"Entry","id":"4e1gYmyWBSOnG7RJ9n1YDu"}}],"articletype":"Research and Data"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3e1gBeMjF4zcYT855FfQNy","type":"Entry","createdAt":"2022-02-15T20:11:50.989Z","updatedAt":"2022-02-23T18:49:46.468Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":181,"revision":47,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"Table","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5kR5p8tFbRIiRfzQqnxAUR","type":"Entry","createdAt":"2022-02-23T18:49:22.590Z","updatedAt":"2022-02-23T18:49:22.590Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"q3 sentiment study body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Throughout the pandemic, CarGurus has kept a pulse on consumer sentiment around car shopping through its ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/2021-US-COVID19-Study.pdf"},"content":[{"data":{},"marks":[],"value":"Covid Sentiment Study","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". The Q3 edition, which surveyed 600 US consumers in July, found good news for dealers: consumer confidence is up 17 percentage points among respondents. Seven in ten (69%) say the pandemic did not negatively impact their ability to afford a vehicle today, vs. just five in ten (52%) in June 2020.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"However, the pandemic continues to have a lasting impact on the industry, shaping attitudes around car shopping. Below, we explore which trends are temporary and which are here to stay.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Short-term takeaways","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"While the pandemic caused a huge industry-wide disruption in 2020, we’ve seen shopper demand for vehicles bounce back quickly and consumer confidence return with decreased spending and stimulus. Despite the return in demand, most (58%) consumers are feeling the pinch of high vehicle prices, and many have had their buying experience disrupted by ongoing supply and demand issues. In fact, 30% of recent buyers said a vehicle they were planning to see in person was sold before they got there, while 31% of current shoppers said they delayed or pushed off shopping for a vehicle because prices were/are so high.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Overall, today’s shoppers are much more comfortable than last year with shopping in stores; however, many still expect dealers to provide a safe experience. Over half (51%) still expect dealership employees to wear face masks.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Long-term takeaways","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Since the start of Covid, use of shared transportation has taken a hit with consumers growing accustomed to relying on personal vehicles to replace these services. Only six in ten (59%) of previous users plan to resume their pre-pandemic activity with ride sharing and half with public transportation (47%) in the long term. Instead, more than a third (40%) expect to use their personal vehicles more overall going forward—up from 33% in 2020.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Just as vehicle usage has changed due to the pandemic, so have consumers’ preferences around shopping for a vehicle. Now more than ever, the majority of buyers (60%) would love to do more of the process from home for their next vehicle purchase. Still, some of the most popular contactless services, including dealership appointments and solo test drives, that arose from the pandemic are likely here to stay to accommodate those that do come into the dealership.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What can dealers do to adapt?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Prioritize digital retail in your sales process","nodeType":"text"},{"data":{},"marks":[],"value":". With most shoppers eager to do more of the process online, it’s important that dealers are equipped to handle these preferences. Implement digital retail products, such as, to allow buyers to take the transaction online as far as they want – and make sure your staff is trained to handle this new online business.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Test new ways of acquiring inventory","nodeType":"text"},{"data":{},"marks":[],"value":". With demand up and ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/cargurus-vehicle-availability-index-insights-august-2021/"},"content":[{"data":{},"marks":[],"value":"the chip shortage continuing to impact inventory levels","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", you can’t rely on auctions to keep your inventory stocked anymore. Consider investing in technology that allows you to acquire in-demand vehicles more efficiently in your local market, and perfect your trade-in process to keep your supply of used vehicles up.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Continue to provide a safe, convenient buying process","nodeType":"text"},{"data":{},"marks":[],"value":". The dealership experience is crucial to winning more sales and many buyers expect contactless services to stick around long term. Continue to offer services like dealership appointments, solo and at-home test drives, and at-home delivery to ensure consumers feel comfortable buying at your dealership.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"ordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"There’s no doubt that the current selling environment will continue to evolve as attitudes and preferences continue to change. But, by identifying processes and services that help you meet consumers’ expectations and increase convenience, you’re sure to get ahead.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1PwLWL1VMjX9G2hj4QW8ez","type":"Entry","createdAt":"2022-02-23T18:02:58.351Z","updatedAt":"2022-02-23T18:02:58.351Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"caroffer milestone body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"We’re thrilled to announce that CarOffer, which is now part of the CarGurus network, has reached a milestone with 10,000 enrolled dealer rooftops on its automated instant wholesale vehicle trade platform – offering our dealers more opportunities to acquire and offload inventory. The impressive benchmark comes only two and a half years after launching its ","nodeType":"text"},{"data":{"uri":"https://www.caroffer.com/solutions/buying-matrix/?hsLang=en"},"content":[{"data":{},"marks":[],"value":"Buying Matrix™ platform","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", a revolutionary approach to vehicle ordering that provides dealers with an instant, efficient, and cost-effective way to buy, sell, and trade inventory. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For those who aren’t familiar, CarOffer is an innovative inventory management platform for modern car dealers to buy, sell, and trade with automation and ease. Unlike traditional vehicle auctions, which require manual bidding and vehicle evaluation, CarOffer’s proprietary Buying Matrix technology lets buying dealers create standing buy orders and provides instant offers to selling dealers. The platform works much like today’s stock market, applying instant liquidity and values to hundreds of thousands of vehicles. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What does this mean for our dealer partners?","nodeType":"text"},{"data":{},"marks":[],"value":" As our combined network grows and more dealers enroll in CarOffer, we can offer more options for our dealer partners to acquire and offload used inventory from other dealers as well as consumers. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Congratulations to both the CarOffer and CarGurus teams on this exciting accomplishment! To learn how you can acquire and wholesale inventory through CarOffer, ","nodeType":"text"},{"data":{"uri":"https://dealers.cargurus.com/CarOffer-Learn-More"},"content":[{"data":{},"marks":[],"value":"fill out this form","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" or reach out to your CarGurus account rep. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4CGthMhEb9Z2rF1S5prc9u","type":"Entry","createdAt":"2022-02-17T16:24:14.608Z","updatedAt":"2022-02-17T16:24:14.608Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"featuredArticleCategoryRow"}},"locale":"en-US"},"fields":{"category":{"sys":{"type":"Link","linkType":"Entry","id":"2toSpn0n6olUXOG85N3GM3"}},"articles":[{"sys":{"type":"Link","linkType":"Entry","id":"43eqLKu7md0j8v2ToF1jU0"}},{"sys":{"type":"Link","linkType":"Entry","id":"K6m14KykQPRZEjoE0D4nY"}},{"sys":{"type":"Link","linkType":"Entry","id":"3BQOlPgHb7cD0BnWz1qgtD"}}]}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2HXgaxAFR0ZQc0Vhi8tfNL","type":"Entry","createdAt":"2021-12-16T16:44:27.365Z","updatedAt":"2022-02-11T14:18:25.981Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"iconCard"}},"locale":"en-US"},"fields":{"title":"Meet Shopper Demand","icon":{"sys":{"type":"Link","linkType":"Asset","id":"1YSpT0ruCgU3HgfIWNmZQ6"}},"content":"Compete in low-supply markets by making it easy for shoppers to find the cars they want","backgroundColor":"White","textAlignment":"Left"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3XYt1TSjxuBU4SCQtKoluC","type":"Entry","createdAt":"2022-01-28T20:19:22.469Z","updatedAt":"2022-02-11T14:16:38.686Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"iconCard"}},"locale":"en-US"},"fields":{"title":"Reach Across Channels","icon":{"sys":{"type":"Link","linkType":"Asset","id":"78vz8Uf6eQK2lIo8QAfFLb"}},"content":"Advertise to the #1 audience of car shoppers throughout their shopping journey with turn-key omnichannel marketing solutions","backgroundColor":"White","textAlignment":"Center"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6JA3jdXktaZiWxrk8KE7Mu","type":"Entry","createdAt":"2022-02-10T18:07:32.455Z","updatedAt":"2022-02-10T19:49:10.766Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":16,"revision":4,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"midPageHero"}},"locale":"en-US"},"fields":{"midPageHeroContent":{"sys":{"type":"Link","linkType":"Entry","id":"K6m14KykQPRZEjoE0D4nY"}}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3mMfXVfydrA8hwydP2QKzg","type":"Entry","createdAt":"2021-12-16T16:16:02.057Z","updatedAt":"2022-02-10T18:59:38.968Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcStatisticsRow"}},"locale":"en-US"},"fields":{"statistics":[{"sys":{"type":"Link","linkType":"Entry","id":"6GyAkYVdqbVmiTIbqWSr0I"}},{"sys":{"type":"Link","linkType":"Entry","id":"ZihiTo8tBZPmnj3w0wbzb"}},{"sys":{"type":"Link","linkType":"Entry","id":"3UtqOf1tthDZHj8vLxMOCP"}}]}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2uxnoIVKfbZy343QTRnH9i","type":"Entry","createdAt":"2022-02-10T18:02:03.790Z","updatedAt":"2022-02-10T18:02:03.790Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"september vai body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The unrelenting inventory maelstrom continued to spin in September as persistent production delays coupled with resilient consumer demand further impacted vehicle availably across the board.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We saw yet another decline for the new ","nodeType":"text"},{"data":{"uri":"https://dealers.cargurus.com/rs/611-AVR-738/images/CarGurus%20Vehicle%20Availability%20Index%20%26%20Insights%20-%20September%202021.pdf"},"content":[{"data":{},"marks":[],"value":"Vehicle Availability Index","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in September, with a reading of 20.8, a decline of 10.9% compared to August and down 69.1% YoY. The continued reduction in new inventory is pulling down sales and causing a cutback in full year forecasts for both 2021 and 2022. One silver lining is the strong demand for consumers for new vehicles, evidenced by their willingness to pay historically high prices with reduced incentives and financing. However, this comes as a double-edged sword, as high demand might continue to keep new inventory levels low as production slowly comes back.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Declining new inventory continued to weigh on used inventory in September, with the Vehicle Availability Index coming in at 86.6, a decline of 2% from August and a decline of 4.5% YoY. With fewer new vehicles being sold, we’ve seen a drop in trade-ins as well as lease returns, which has caused an unseasonable decline in inventory this month. One part of used inventory that has seen a decline is Certified Pre-Owned (CPO), which saw inventory levels drop 5.9% in September and nearly 25% YoY. We’ve seen an increase in CPO demand with the limited new options making certified used vehicles appear more attractive – additionally, retailers may not be certifying vehicles at the same rate in order to get vehicles more quickly to waiting consumers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With the continued reduction in vehicle availability, we saw further pricing increases – the average listing price for new vehicles has risen to $45,479, 3.3% more from August and 22.4% more YoY. Used vehicles also saw continued pricing growth, albeit at a slower rate, coming in at $29,330 an increase of 0.7% from August and up 28.3% YoY. While the slowing growth rate for used is welcome, a plateau at historic highs still means that prices are historically high.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With new inventory this low, it’s not surprising to hear that the average days-on-market for new continues to head lower, with the average days coming in at 59 days, a decline of 32.1% YoY. Seasonal declines in used demand are likely behind the recent increase in used days-on-market, which came in at just under 62 days, an increase of 2.6% from August.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"As we enter the last quarter of 2021, the question that’s top of mind is what 2022 will hold for the industry. With sales forecasts already being cut in anticipation of a dearth of inventory, we’ll likely endure another transitory year before a hopeful return to a new normal in 2023.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn more about vehicle inventory trends, ","nodeType":"text"},{"data":{"uri":"https://dealers.cargurus.com/rs/611-AVR-738/images/CarGurus%20Vehicle%20Availability%20Index%20%26%20Insights%20-%20September%202021.pdf"},"content":[{"data":{},"marks":[],"value":"download the CarGurus Vehicle Availability Index & Insights September 2021","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1u7SFRIy142QbCFQfX6GZZ","type":"Entry","createdAt":"2022-02-10T17:58:51.293Z","updatedAt":"2022-02-10T17:58:51.293Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"gen z data body","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"In a ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"recent blog post","marks":[],"data":{}}],"data":{"uri":"https://dealercenter.cargurus.com/blog/understanding-the-role-of-social-media-in-todays-car-shopping-journey/"}},{"nodeType":"text","value":", we discussed the increasing importance of social media throughout today’s car shopping journey. Social media is a powerful tool that nearly all (95%) car shoppers use while researching and shopping for a vehicle – and it’s a channel that Gen Z car buyers are particularly inclined to turn to for help.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Here, we dive into what makes Gen Z car buyers unique and the influence of social media throughout their shopping journey.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Gen Z car buyers are inexperienced and start the process full of uncertainty","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Gen Z car buyers are inexperienced when it comes to shopping for and purchasing a vehicle. As a result, they are less likely to be certain on major decisions when they first start the shopping process like whether to buy new or used (57% v. 67% on average), purchase or lease (55% v. 69% on average), whether to finance (53% v. 64% on average), and even how much they’d be willing to pay (51% certain v. 58% on average).","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Despite their uncertainty, Gen Z car buyers often only want to deal with one dealership. Nearly half (46%) visited only one dealership before buying. Similarly, four in ten (40%) only contacted one seller before buying. Instead, they turn to online resources and friends and family for advice before their visit. Gen Z car buyers are more likely to agree they rely on the opinions of friends and family (59% v. 52% on average).","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Social media provides a real opportunity to reach Gen Z car buyers","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Gen Z car buyers see social media as an authentic source of information and a great way to crowdsource opinions from their community. Most (85%) said they used social media to assist with car shopping in some way – (viewing photos/videos of cars, asking for advice, reaching out to sellers, engaging with brands, etc.) – versus just over a third (68%) on average. And it has a huge impact: more than a third (34%) of Gen Z car buyers said social media directly informed their car purchase—up from 25% in 2020 and versus 26% on average.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"YouTube reigns among Gen Z – but a variety of platforms are used","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"YouTube is the most used social media platform among Gen Z – both in day-to-day use (82%) and to assist with car shopping (61%). The volume of content available makes it easy for buyers to do the research they want to inform their purchases.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"In comparison, Facebook is much less popular among Gen Z: less than half (49%) of Gen Z say they use Facebook regularly v. 76% on average. However, those in Gen Z who are active on Facebook are extremely likely to rely on it when car buying (92%). Other key social media insights include:","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Over half of Gen Z now use TikTok (53%), but Instagram is more popular (72%) and nearly twice as likely to be used for car shopping (41%) vs. TikTok (26%).","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Reddit and Pinterest have smaller audiences of Gen Z car buyers (36% and 26%, respectively); however, their users are accustomed to turning to these sites for advice and over 6 in 10 do so for car shopping specifically (62% and 64%, respectively).","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"6vu175pBsx2xu1CXwU3AYm","type":"Link","linkType":"Asset"}}}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Invest in social media to reach the next generation of car buyers","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"If your dealership isn’t using social media to capture buyers’ attention—especially Gen Z buyers—then you’re probably missing out on sales. Luckily, there are some simple steps you can take to boost your presence:","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Use YouTube to showcase your vehicles. This channel can be especially effective for reaching customers at a distance: vehicle walkaround videos can sometimes attract the attention of potential buyers on the other side of the country!","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Refine your ad targeting. Shoppers can get easily distracted on social media platforms, so it’s crucial that your ads are captivating and relevant. Think like a Gen Z-er and use copy that will connect with your audiences.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Build your online reputation. If your brand and reputation aren’t up to snuff online, shoppers will simply click on to the next dealership. Consider sharing informal video testimonials of past customers to showcase your authenticity and commitment to customer satisfaction.","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Building a rapport with customers on social media can help you gain visibility far beyond your local area by meeting new clients where they already spend their time. With the right strategy in place, you’ll see higher engagement, generate more high-quality leads, and increase ROI before you know it.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4hhvpQw80bCglt5gi1a8a6","type":"Entry","createdAt":"2022-02-10T17:53:45.816Z","updatedAt":"2022-02-10T17:53:45.816Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"navigate promo body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It’s almost here! CarGurus’ third annual automotive conference, ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate/home"},"content":[{"data":{},"marks":[],"value":"Navigate","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", is coming straight to you virtually ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"this week","nodeType":"text"},{"data":{},"marks":[],"value":" from October 13-15.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We have an exceptional three days filled with fresh new perspectives, the latest industry trends, and real-world strategies you won’t get at other industry events. We know it can be hard to step away from the day-to-day, that’s why we’ve organized each day’s sessions by theme. 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","nodeType":"text"},{"data":{},"marks":[],"value":"Our sessions include deep dives on topics from digital retail and wholesale to brand building and fixed ops marketing and are designed to change the way you win at work.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Get a sneak peek at CarGurus features and products. ","nodeType":"text"},{"data":{},"marks":[],"value":"CarGurus executives will share a look at their vision of where CarGurus is going, as well as a preview of future CarGurus offerings for dealers.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Ask good questions, get great answers. 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","nodeType":"text"},{"data":{},"marks":[],"value":"Just for tuning in live, you’ll get a cup of coffee on us.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Plus, this year, we have not one but two dynamite keynotes: ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate/agenda/session/576052"},"content":[{"data":{},"marks":[],"value":"Bar Rescue star Jon Taffer","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate/agenda/session/597005"},"content":[{"data":{},"marks":[],"value":"Wallstreet powerhouse Carla Harris","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". They will inspire you to embrace your inner leader and ignite personal and professional growth.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you haven’t registered yet, now is the time – tickets are FREE: ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate/home"},"content":[{"data":{},"marks":[],"value":"events.cargurus.com/navigate.","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6XDvRiS77wWrEmATexQAz2","type":"Entry","createdAt":"2022-02-10T17:53:23.000Z","updatedAt":"2022-02-10T17:53:23.000Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"midPageHero"}},"locale":"en-US"},"fields":{"midPageHeroContent":{"sys":{"type":"Link","linkType":"Entry","id":"KRxRTUFeTNogcHjRBb29n"}}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6AdfHSDAgwX08KCIDCAR0y","type":"Entry","createdAt":"2022-02-10T17:50:15.325Z","updatedAt":"2022-02-10T17:50:15.325Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"navigate 2021 takeaways body","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Last week, hundreds of dealers joined us virtually for CarGurus’ third annual automotive conference, ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Navigate","marks":[],"data":{}}],"data":{"uri":"https://events.cargurus.com/navigate/"}},{"nodeType":"text","value":". From start to finish, the event was packed with game-changing strategies, timely industry insights, and thought-provoking conversations around driving profitability. Not only were there sessions on what’s happening in automotive today, but also what’s on the horizon for the industry. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"In case you missed it, here are five key takeaways from the event. ","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"1. Consumers still love their cars – but their expectations are changing","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The fact that consumers increasingly want to do more of the car-buying process from home is nothing new. But this shift has been accelerated by the pandemic, and it came up in multiple presentations during Navigate. CarGurus Director of Consumer Insights, Madison Edwards, and Sr. Consumer Insights Analyst, Ali Chapman, dove into their latest research during their session, explaining the impact of COVID-19 on shoppers, current trends around electric vehicles (EVs) and autonomous vehicles (AVs), and outlined what dealers can do to adapt. ","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"2. You need to be intentional about your efforts to increase diversity","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"In order to innovate and be a leader in the industry, you need to have a lot of different ideas and perspectives – and that starts with having a diverse workforce. But that doesn’t happen on its own. Both our keynote speaker, Carla Harris, and Women of Navigate keynote, Monica Lee Foley, touched on this crucial topic in their sessions. They talked about the value of drawing on diverse experiences and being a leader. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Similarly, Damon Lester, President of NAMAD, shared the importance of looking inward to identify opportunities for improvement and highlighted the need for active and engaging leadership. ","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"3. Trust and transparency are a crucial part of the car-buying journey for consumers","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Since the beginning, CarGurus has set out to provide car buyers with trust and transparency. Jeff Sigel, VP of Marketing and Strategy at Cracker Barrel, talked about how providing transparency allows you to protect your brand and reputation and ultimately build consumer trust. Justin Brun and Ben Koller of Agile Creative Solutions echoed the sentiment when recommending dealers improve customer satisfaction and trust by providing a personalized and engaging shopping experience. ","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"4. Digital retail gives both consumers and dealers more choice","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"It’s no surprise that a major theme this year was around unlocking the power of digital retail. David Kain, President of Kain Automotive, offered some great best practices on guiding consumers through the digital buying process. He challenged dealers to be patient with consumers, answering their questions and empowering them to choose how far to take the transaction online. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Sarah Welch, CarGurus CMO, and Brad Rosenfeld, CarGurus EVP of Digital Retail Commercialization, zeroed in on how CarGurus is creating a better way for dealers and shoppers to transact. By offering a robust end-to-end solution, CarGurus is helping dealers meet consumer needs and maximize gross profitability. ","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"5. A holistic strategy around buying, marketing, and selling will be key to driving profitability ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"During the executive keynote, CarGurus CEO, Jason Trevisan, and EVP of North American Sales and Service, Spencer Scott, spoke about some of the ways we’re listening to and learning from you, our dealers, to better understand your business needs and help drive profitability. Bruce Thompson, CEO & Founder at CarOffer, and Andrew Grochal, VP of Product Management at CarGurus, highlighted some of the synergies bringing digital wholesale and digital retail together. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We also heard directly from some of our dealer partners during a panel on adapting to 2021 inventory challenges, who talked about the importance of being open to innovative new tools that help free up more of your time so you can focus on what matters most: maximizing sales and growing your business.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Interested in checking out the awesome content? You can still ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"register to stream all the sessions on-demand","marks":[],"data":{}}],"data":{"uri":"https://events.cargurus.com/navigate/"}},{"nodeType":"text","value":". ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"To everyone who attended this year’s virtual Navigate conference – thank you, and see you in person next year! ","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"300UyYqRqrsDbF7cOX2ksb","type":"Entry","createdAt":"2022-02-10T17:44:45.268Z","updatedAt":"2022-02-10T17:44:45.268Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":18,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"What’s new at CarGurus? Quarterly product updates","urlSlug":"whats-new-at-cargurus-quarterly-product-updates","publishedDate":"2021-10-21T12:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"7iZJxcK7aNYqipt9jQft5b"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"6EnyO1pAvSeala7GFvOzDA"}},"excerpt":"The CarGurus team was hard at work all summer building and improving products to support our dealer partners. 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","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Stream their Navigate session","marks":[],"data":{}}],"data":{"uri":"https://events.cargurus.com/navigate/home"}},{"nodeType":"text","value":", now available on-demand, and sign up for CarOffer today! 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","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Contactless services update","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Based on shopper behavior, CarGurus is continuing to make our site easier to navigate and create space for the most relevant content. Two small design changes have been made to the SRP shopping filters to help improve the shopper experience: ","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Contactless services, including “home delivery” can now be filtered via the “Choose how to shop” filter. 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","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Check out our previous blog post","marks":[],"data":{}}],"data":{"uri":"https://dealercenter.cargurus.com/blog/cargurus-partners-with-spincar-to-offer-interactive-360-views-on-vdps/"}},{"nodeType":"text","value":" for more information. Eligible dealers must have CarGurus Featured, Featured Priority, Area Boost, Convert, or a SpinCar subscription. Make sure your Spins populate by posting at least 14 photos. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Contact your account rep to take advantage of this new feature and stay tuned for future enhancements! ","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Sneak peek: CarGurus Dealer app is launching soon!","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"3bficwQckud1KHu0Rv3LaJ","type":"Link","linkType":"Asset"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We know you’re not spending all your time behind a desk – you’re out on the lot, running your dealership. That’s why we’re making it easier for you to get the information you need on the fly, with the new CarGurus Dealer mobile app. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"You will have easy and convenient access to powerful functions of your CarGurus account, enabling you to: ","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Easily and more conveniently access your CarGurus account: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Get access to your dashboard tools in the palm of your hand while you’re on the go.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Price with more confidence and facilitate more sales: ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Discover pricing insights to instantly adjust your prices using IMV Scan and the Pricing Tool, boosting your exposure on CarGurus to receive more leads.","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Stay tuned to download the app at launch. 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The four ad spots aim to highlight how CarGurus’ new digital retail capabilities empower consumers to confidently navigate the car shopping or selling process from home.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The spots, which began airing at the beginning of the month, include: “Home Office,” “We Need Space,” “Family,” and “Moving,” and will help drive even more potential buyers to your CarGurus listings.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We shared the ads during the CarGurus sessions at Navigate last week (if you missed it, it’s not too late to ","nodeType":"text"},{"data":{"uri":"https://events.cargurus.com/navigate"},"content":[{"data":{},"marks":[],"value":"register to watch on-demand","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"), but you can also check out one of the ads below.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7dp3auni1FcP205pFdbRRg","type":"Entry","createdAt":"2022-02-10T02:49:53.234Z","updatedAt":"2022-02-10T02:49:53.234Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"october vai body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"After nine consecutive months of declines which saw index values deteriorate over 72%, it appears that we may have finally reached a bottom for new vehicle inventory with the ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-Vehicle-Availability-Index-%26-Insights-October-2021.pdf"},"content":[{"data":{},"marks":[],"value":"Vehicle Availability Index","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" increasing by 1.1% in October (albeit down 71.1% compared to inventory levels last year).","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"What caused this nascent turnaround? A combination of reduced sales demand due to a lack of vehicles – not a decline in true consumer demand and increased production of vehicles at a relative level as the semiconductor shortage starts to mitigate.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With a limited number of chips available, OEMs are likely targeting higher margin vehicles which has helped the average new listing price continue to increase to $46,535 – up 23.9% YoY. Perhaps even more surprising for the budding inventory turnaround was that days-on-market dropped to 52 days, a decline of 32.4% YoY, meaning that consumer demand remained strong.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We almost went two for two on inventory increases in October, however, used fell agonizingly short with a decline of 0.02%. This decline is particularly impressive as used demand has strong seasonality which normally slows demand in the fourth quarter. This likely counter-seasonal increase in demand is shown in average listing price which accelerated again in October and increased 2.5% after several months of slower growth. Days-on-market remained relatively flat, coming in at under 62 days, an increase of 0.8% from September.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Outlook","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, with a new inventory increase and used inventory barely declining, are we at an inflection point, and will we be back to normal soon? Unfortunately, the road to a new normal won’t be that straightforward, and it’s going to be a long journey with more surprises along the way.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For new inventory, while we’ll see some level of stability, we likely won’t see substantial gains in inventory as production remains limited and demand has been pulled down. So, as inventory comes back, we’ll see increased sales before we see significant increases in inventory. Additionally, OEMs and dealers might look to keep new inventory lower than they have historically done to lock in recent pricing gains, so we may be looking at a new normal for inventory when we exit this current crunch.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Used inventory, while based on seasonality, should be seeing some increases (the used index increased 5.5% MoM in October 2020). 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While in-person auctions will likely be here for a while longer, an increasing number of wholesale auctions will occur digitally in the future. Adapting to these changes now will help dealers succeed long-term.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"2. The ability to source inventory from a variety of different places is game-changing.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"For years, dealers have relied on traditional auctions as the primary source of inventory. There’s a lot that goes into making a trip to the auction worthwhile, though, including taking time to attend in-person, researching the run lists, formulating bidding strategies, and more. And despite proper preparation, it’s still possible to leave without the cars you’d hoped for. Similarly, trade-ins can be a great source of vehicles, but waiting for the “right” vehicles to hit the lot can result in valuable time wasted.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The introduction of innovative new technology, such as the ","nodeType":"text"},{"data":{"uri":"https://dealers.cargurus.com/CarOffer-Learn-More"},"content":[{"data":{},"marks":[],"value":"CarOffer Buying Matrix","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", lets dealers automatically bid on inventory from a variety of sources, allowing for a steady pipeline of vehicles that fit criteria set by the dealer.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"3. Instant Max Cash Offer unlocks exclusive first access to local shoppers’ vehicles.","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"At Navigate, Bruce and Andrew walked dealers through our newest inventory acquisition innovation: ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/new-sell-my-car-program-gives-dealers-first-access-to-cargurus-shopper-inventory/"},"content":[{"data":{},"marks":[],"value":"Instant Max Cash Offer","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". The program lets dealers acquire inventory directly from our #1 audience of car shoppers. Here’s how it works:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A consumer selling their vehicle submits the relevant information through the CarGurus Sell My Car page.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In seconds, a sophisticated algorithm based on hundreds of thousands of CarOffer datapoints gives the shopper the best possible offer to purchase their vehicle.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The vehicle is delivered directly to a participating local landed dealer at no risk and no additional work to the dealer. They get 48 hours to decide whether to purchase or pass on the vehicle. CarGurus and CarOffer manage the pre-inspection, vehicle valuation, title transfer, and payment to shoppers for purchased vehicles. CarOffer picks up vehicles that are passed on and enters them into the Buying Matrix.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ultimately, Instant Max Cash Offer provides a frictionless, time-efficient sourcing process for buyers. The program is available to dealers in 23 states, and we’re continuing to expand it to new areas.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Need help adjusting your inventory strategy? 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In particular, he shared how our partnership-based approach has been key to improving the car-shopping and car-buying process for dealers and consumers alike.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"“We are evolving from a marketplace to a transaction platform,” said Trevisan, the former CarGurus chief financial officer who took the helm in January. “I honestly don’t think anybody loses. 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However, it appears that sales demand was high over the extended holiday weekend – before Thanksgiving, the ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-Vehicle-Availability-Index-%26-Insights-November-2021.pdf"},"content":[{"data":{},"marks":[],"value":"new availability index","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" went from up 4.6% compared to October, and after the holiday, it went down 4.9% to close out the month. Used saw a similar, but smaller, late-month shift, with inventory going from up 2.2% to down 1.4% over the holiday weekend.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Prices continued to accelerate in November, however, the rate of growth slowed for new, increasing only 0.6% to $46,806, but is still up over 25% from the same time last year. In a somewhat surprising turn, used vehicle prices continued to gain against an expected seasonal decline in demand. The average used listing price increased 2.2% from October to $30,733, up 34.3% compared to last year.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With more new vehicles coming to market and being snapped up quickly, we’ve seen some significant declines in days-on-market, which dropped 13.5% to just over 45 days in November and is now down 41.8% year-over-year. Used days-on-market rose 0.9% from October, which is to be expected with normal seasonal trends – however, year-over-year days-on-market is down 4.4%, showing that demand may be higher than seasonal trends would predict.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Outlook","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The expectation had been that inventory would continue to improve through November before seeing a contraction due to stronger sales demand in December. However, that narrative looks to have been pulled ahead a week, highlighting that while new vehicle production has been picking up pace, we’re likely to see a recovery in sales volume before we see a significant increase in inventory. We’ll also continue to see this type of inventory turbulence through early- to mid-2022 until sales demand can move from 12-13m SAAR to a level of 16-18m.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn more about vehicle inventory trends, ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-Vehicle-Availability-Index-%26-Insights-November-2021.pdf"},"content":[{"data":{},"marks":[],"value":"download the CarGurus Vehicle Availability Index & Insights November 2021","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5beSMAq1qxYYZ6gmJa1CS7","type":"Entry","createdAt":"2022-02-10T02:14:41.004Z","updatedAt":"2022-02-10T02:14:41.004Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":16,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Tips for staying on top of your game amid the supply chain crisis","urlSlug":"tips-for-staying-on-top-of-your-game-amid-the-supply-chain-crisis","publishedDate":"2021-12-13T12:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"3p5jLLGJlGzdkfQF0NhWNQ"}},"excerpt":"Even with sales moving in the right direction, several issues threaten the stability of the new vehicle market in the coming months. Since it pays to be prepared, here’s a look at the supply concerns that are currently making the news.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"7ye1fAP9Xuc3uCnbZppOjt"}},{"sys":{"type":"Link","linkType":"Entry","id":"3waYYAVOKnWtwBQkHbT5cn"}}],"category":[{"sys":{"type":"Link","linkType":"Entry","id":"420v7t5AOJQQs6XYCGrVfb"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3waYYAVOKnWtwBQkHbT5cn","type":"Entry","createdAt":"2022-02-10T02:13:15.814Z","updatedAt":"2022-02-10T02:13:15.814Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"supply chain tips body","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The Covid pandemic remains top of mind for most Americans as infections continue to spread across the country. However, sales figures indicate that the auto industry is weathering the latest pandemic challenges reasonably well: ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"total vehicle sales surged to 17.7 million","marks":[],"data":{}}],"data":{"uri":"https://tradingeconomics.com/united-states/total-vehicle-sales"}},{"nodeType":"text","value":" in March – 5% higher than pre-pandemic sales numbers in January 2020.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Even with sales moving in the right direction, though, several issues threaten the stability of the new vehicle market in US in the coming months. Since it pays to be prepared, here’s a look at the supply concerns for the US auto industry that are currently making the news.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Microchip shortages are becoming a long-term problem","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The global shortage of microchips has become a serious issue for many industries that depend on integrating computing power into their products, including automotive. As a result, the production of new vehicles has been hampered worldwide, the US notwithstanding.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The Detroit Big Three OEMs have been particularly impacted by the shortage. According to data from analyst firm AutoForecast Solutions, Ford Motor Company lost 7,000 units of production in a single week in early April from the company’s Oakville assembly plant, which builds the Ford Edge and Lincoln MKX/Nautilus SUVs. Over that same period, 6,000 units were cut from Stellantis’s Brampton assembly plant, which produces the Dodge Charger and Challenger and the Chrysler 300. The General Motors CAMI facility in Ingersoll, Ont., has been out of commission since February 8, and the automaker recently announced that it will stay down until the week of May 10. On top of this, the production of nearly 24,000 Ford F-Series pick-ups for the North American market was lost over the same period. The F-Series has consistently been a top-selling nameplate in the US and ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"one of the most searched vehicles on CarGurus","marks":[],"data":{}}],"data":{"uri":"https://dealercenter.cargurus.com/blog/top-2020-us-used-car-searches-on-cargurus-by-state/"}},{"nodeType":"text","value":".","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"According to industry analysts, the lost units globally are expected to reach into the millions through 2021, and reverberations from the shortage could take the rest of the year to resolve.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Rubber shortages are beginning to emerge","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"As if the chip shortages weren’t enough of a problem, rubber is now reported to be in increasingly short supply. The combination of a devastating leaf disease, stockpiling by China, and recent global shipping delays such as the blockage in the Suez Canal have caused rubber prices to rise and sent North American auto suppliers scrambling to secure shipments, according to reports by Bloomberg.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Foam shortages threaten car production","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The above issues have been further compounded by poor weather in Texas earlier this year. Severe snowstorms caused several manufacturers to temporarily shut down factories, including Ford, Tesla, and General Motors. Similarly, the inclement weather impacted the petrochemical plants needed to supply seating foam for the auto industry. Together, this combination of issues threatens to further derail vehicle production and supply.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Focus on what you can control","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Though supply issues might make stocking your lot a challenge for the time being, there’s a lot still within your control. Here are some tips to ensure shoppers choose your dealership:","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Make sure the inventory you’re showing online matches what you have on your lot. There’s nothing more frustrating for a shopper than visiting the dealership only to find the information online was out of date.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Be transparent about pricing at all points along the consumer’s shopping journey. For franchise dealers, that might mean communicating more with OEMs to make sure you have up-to-date offers on rebates and incentives or investing in technology that ties all pertinent pricing data together.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Consider ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"beefing up your used car inventory using CarOffer","marks":[],"data":{}}],"data":{"uri":"https://www.caroffer.com/"}},{"nodeType":"text","value":". CarOffer’s Buying Matrix keeps your inventory stocked with the vehicles you want, when you want them, at a price you control. Inventory predictability means dealer profitability.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Shorten the transaction time for shoppers. Whether that means letting shoppers complete more of the process online, minimizing time spent in-store, or a combination of both, people don’t want to spend all day at the dealership. In fact, total time spent at the dealership is one of shoppers’ biggest pain points, so make sure you’re not contributing to that pain.","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"At a time when shoppers might be frustrated by having fewer choices, following these tips could not only help you increase efficiency at your dealership, but also streamline the buying process and elevate customer satisfaction.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7ye1fAP9Xuc3uCnbZppOjt","type":"Entry","createdAt":"2022-02-10T02:01:53.728Z","updatedAt":"2022-02-10T02:01:53.728Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"supply chain tips body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The stories are similar across the country: lots are sitting empty, features are being deleted to secure inventory, and there are even reports of customers following vehicle transport trucks down the street to see if theirs are on it. We’re living in an unprecedented time amid one of the most bizarre supply chain crises the automotive industry has ever seen. The semiconductor and microchip shortages and global supply chain woes are expected to cost the industry more than $200 billion worldwide before it’s over, which could take many more months.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The good news is that the chips that are available are being reserved for higher-margin vehicles, and those are moving quickly when they do arrive. According to the ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/cargurus-vehicle-availability-index-insights-november-2021/"},"content":[{"data":{},"marks":[],"value":"CarGurus Vehicle Availability Index & Insights report","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", new days-on-market was down 13.5% from October and down 41.8% year-over-year. Used days-on-market rose 0.9% from October, which is to be expected with normal seasonal trends — however, year-over-year days-on-market is down 4.4%, showing that demand may be higher than seasonal trends would predict.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Ultimately, this means the few vehicles that are arriving are quickly turning a solid profit. Whatever strategies your dealership is using to manage the situation, there may be other ideas out there you haven’t considered. Here are some tips to help you make the most of the current situation and stay on top of the game.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Harness the power of CarOffer to fuel your pre-owned pipeline.","nodeType":"text"},{"data":{},"marks":[],"value":" Though inventory acquisition has only become increasingly complicated due to shortages caused by the pandemic, CarGurus has partnered with CarOffer to help dealers source and sell vehicles efficiently and confidently. CarGurus and CarOffer customers enjoy exclusive benefits, including:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"First access to inventory from CarGurus’ #1 audience of car shoppers through the","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/new-sell-my-car-program-gives-dealers-first-access-to-cargurus-shopper-inventory/"},"content":[{"data":{},"marks":[],"value":" Sell My Car program","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Pricing Tool integration for Instant Offers on inventory","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Buy on CarOffer using CarGurus IMV-calculated target margins","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn more about the advantages of becoming a CarOffer customer, visit ","nodeType":"text"},{"data":{"uri":"https://dealers.cargurus.com/CarOffer-Learn-More"},"content":[{"data":{},"marks":[],"value":"dealers.cargurus.com/CarOffer-Learn-More","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"If you have inventory, cast your net wider. ","nodeType":"text"},{"data":{},"marks":[],"value":"Dealers who have vehicles to sell may find that potential clients are open to having the vehicle delivered. Consider using ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/cargurus-helps-dealers-expand-their-reach-with-area-boost/"},"content":[{"data":{},"marks":[],"value":"Area Boost","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" to expand your dealership’s reach to cover a broader geographic area. Area Boost helps you compete in low supply markets by making it easy for shoppers to find the car they want. Participating dealers see ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"20% more VDP views","nodeType":"text"},{"data":{},"marks":[],"value":" from shoppers in their target market.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For more information about CarGurus Area Boost or to discuss the benefits, contact your CarGurus rep.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Don’t stop spending on advertising.","nodeType":"text"},{"data":{},"marks":[],"value":" It makes sense to be strategic, of course, but cutting advertising entirely might not be the right strategy. Instead, keep a foot on the pedal and invest in brand awareness messaging to stay top of mind with consumers. As long as you have vehicles available to sell, it’s important to get them in front of consumers who might be open to different makes and models. You can also use this time to evaluate what’s working and maximize efficiency across your ad campaigns.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Avoid excessive mark-ups. ","nodeType":"text"},{"data":{},"marks":[],"value":"Marking up high-demand vehicles, just because you can, may net you a greater profit in the short term. But word travels quickly online, and in the long term you could wind up generating distrust with a wider swath of potential customers than you might realize. The forward-thinking dealer will choose his or her reputation and customer relationships over a quick boost to the bottom line.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Buy back leased vehicles early. ","nodeType":"text"},{"data":{},"marks":[],"value":"Some dealers are finding success with buying customer vehicles back from leases early because the current environment allows them to resell those vehicles for greater gains than usual. If you haven’t done so already, consider having your sales staff go through the database of leasing customers to gauge interest in early buybacks to bolster your inventory.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Use this forced downtime to update your infrastructure. ","nodeType":"text"},{"data":{},"marks":[],"value":"Due for an image update? Need to upgrade your telephone or IT systems? With less foot traffic coming through the door and lower demand for infrastructure, now could be the best time to invest in your dealership’s future while creating the least disruption.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"rCvxDxHULmuJVy1NliQQx","type":"Entry","createdAt":"2022-02-10T01:53:48.928Z","updatedAt":"2022-02-10T01:53:48.928Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"pickup truck survey body","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"To close out 2021, CarGurus surveyed over 1,000 pickup truck owners to get a pulse on their opinions and interest in trucks and the impact of the Covid-19 pandemic. It’s the fourth year the online survey has been conducted, and the results found that, despite tricky buyer conditions, demand for gas-powered and electric pickup trucks remains high.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"A desire for fun and adventure drawing shoppers to the truck segment","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The study found that the pandemic stimulated auto demand as people sought out vehicles as a source of fun and adventure, which naturally drew many to the truck segment. 42% of truck buyers said the pandemic made them more interested in buying a vehicle at that time, and 45% said it made them want to buy a truck instead of another type of vehicle.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"However, historically high consumer demand combined with an unprecedented chip and inventory shortage has made it difficult for consumers to find these vehicles, particularly at affordable prices. In mid-to-late 2021 (May-October), 78% of buyers perceived prices to be higher than usual, and 67% said that vehicle selection seemed worse.","marks":[],"data":{}}],"data":{}},{"nodeType":"blockquote","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"“As the pandemic continues, consumers are still increasingly interested in the freedom and fun that trucks provide. With this rising demand for both gas-powered and electric trucks colliding with a tight vehicle market, though, consumers are seeing high prices and limited inventory.”","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":" – Madison Edwards, CarGurus Director of Consumer Insights","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Interest in electric trucks is growing fast","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Will 2022 be the year for electric pickup trucks? As automakers launched new electric trucks over the past year, consumer interest in these vehicles grew fast, with millennials and compact truck owners showing the most interest:","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"43% of truck owners expect to buy an electric truck in the next decade, up from 34% in last year’s study.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Millennials and compact trucks owners were most interested in electric, with 50% and 52% respectively expecting to purchase one in the next decade. The segments least interested in electric trucks were boomers (37%) and consumers living in rural areas (29%).","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Brand preferences vary by truck category","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The study also looked at interest in different brands, with consumers selecting their preferred models across different truck size categories. For full-size and lifestyle trucks, Ford was most popular with consumers choosing the F-150 and the Maverick, respectively. Toyota’s Tacoma won top choice with the mid-size truck category, and Tesla’s Cybertruck was the top choice for tech-forward models. While there were some clear favorites, most truck buyers are open-minded on brand: 78% said they’d consider a different brand from the truck they own now for future purchases.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"What does this mean for dealers?","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Despite affordability issues and chip shortages, there’s still an opportunity to capitalize on the excitement for pickup trucks with a few simple changes to your strategy.","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Revisit your online ad copy and targeting. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Shoppers are interested in the freedom and fun trucks bring, and many are just waiting for prices to normalize before buying. Tailor your ads to these shoppers and advertise to them at the right time and place to give them the final push they need.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Don’t be afraid to suggest several brands. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"For many truck owners, factors like size, lifestyle, and price are more important than brand. Giving shoppers options could keep them within the truck category—and at your dealership.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Educate your staff on how to talk about electric trucks. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"The idea of electric trucks is still new to most shoppers. Make sure your team feels confident when discussing their benefits. Your shopper might not buy electric this time around, but chances are their next truck purchase (likely in 5-10 years) could be.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Use the Market Analysis tool to identify in-demand trucks. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Strategically stock your lot with the trucks shoppers in your area are searching for—and make sure you’re pricing them fairly to avoid driving buyers away.","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"To view the full report, ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"download the CarGurus 2021 Pickup Truck Sentiment Study here.","marks":[],"data":{}}],"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-US-2021-Truck-Study_final.pdf"}},{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7h9JvjSlU4vmxdUMxOGhl4","type":"Entry","createdAt":"2022-02-09T18:45:39.484Z","updatedAt":"2022-02-09T18:45:39.484Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"midPageHero"}},"locale":"en-US"},"fields":{"midPageHeroContent":{"sys":{"type":"Link","linkType":"Entry","id":"7pQWsG5XouLQEeou2HOlrk"}}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3ZpUXC09ly1u7EnOKCERj","type":"Entry","createdAt":"2021-12-13T16:55:07.986Z","updatedAt":"2022-02-09T18:41:44.269Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":16,"revision":6,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"midPageHero"}},"locale":"en-US"},"fields":{"midPageHeroContent":{"sys":{"type":"Link","linkType":"Entry","id":"6UHrSoaDqgvvM4QwtH1ekP"}}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7pQWsG5XouLQEeou2HOlrk","type":"Entry","createdAt":"2022-01-31T15:04:17.049Z","updatedAt":"2022-02-09T18:35:47.998Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"A blueprint for a successful lead follow-up process","urlSlug":"a-blueprint-for-a-successful-lead-follow-up-process","publishedDate":"2018-07-31T14:12-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"z9PV6zCCRAVVpbBX4dhLg"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"3crkj0SpN8LgrWaBA8UKbk"}},"excerpt":"If you want to drive more sales from existing leads, you need to optimize your lead follow-up strategy. Here are 4 tips to help.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"7rnzKMZD0DUEL9OpMmPAG8"}}],"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"products":[{"sys":{"type":"Link","linkType":"Entry","id":"49qd1J3xq84ynuoSTpDfHk"}}],"articletype":"Infographic"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7C3zC86ewoIAkFQm43kN67","type":"Entry","createdAt":"2022-02-03T17:06:05.942Z","updatedAt":"2022-02-03T17:06:05.942Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"May 21 VAIR body text","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"As vehicle availability continues to challenge both dealers and shoppers, CarGurus is happy to introduce a new monthly report from our Director of Industry Insights & Analytics, Kevin Roberts. The ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Vehicle Availability Index & Insights report","marks":[{"type":"italic"}],"data":{}}],"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-Vehicle-Availability-Index-and-Insights-May-2021.pdf"}},{"nodeType":"text","value":" will deliver his in-depth research and outlook for coming months.","marks":[{"type":"italic"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The US auto industry continues to be buffeted by COVID-19, though not as directly as we witnessed last year. The lack of available semi-conductors is creating major hurdles for OEMs, suppliers, and dealers as Q2 production plans have been further impacted.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"New inventory levels remain impacted not only by limited production, but also by a historically high level of consumer demand for new vehicles. This surge in private mobility appetite has increased sales, and coupled with production constraints, further reduced inventory availability. The CarGurus Vehicle Availability Index dropped to 36.8 for new vehicles, a decline of 51.9% compared to last year. However, we witnessed a promising sign with used inventory holding steady at 88.2, a slight increase of 4.3% year-over-year.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Tightened inventory has led to further increases in the average listing price of inventory as well. The average listing price of a new vehicle shot up to $39,985, a month-over-month increase of 3.6% and 5.7% year-over-year. While new inventory has been more impacted than used, we’ve seen a more substantial increase in used prices. Used listing prices in May rose to $27,169, an increase of 6.2% month-over-month and over 34.7% year-over-year. Used prices have been rising due to historic increases in wholesale prices as well as a reduction in inventory for vehicles priced under $20k.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Beyond increasing prices, we’ve also seen higher vehicle demand impact the number of days vehicles are available on market. The average number of days on market for new vehicles came in at 79.7 days in May, a drop of 38% year-over-year. Used sees even fewer days on market at 54.6 days, a decline of 7.8% from April. This trend of fewer vehicles on market has reduced the overall levels of incentives spent on vehicles as well as highlighted the need for consumers to keep an open mind when shopping.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Outlook","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Looking ahead, we’re likely to see continued new vehicle inventory attrition in June with hopes that production constraints will ease in the third quarter, allowing inventory levels to stabilize. However, a full recovery in inventory volumes is unlikely to happen in 2021. The surge in demand for private mobility will likely keep rising as consumers buoyed by significant stimulus over the past year are un-swayed by increasing prices and continue to look for safe means of transit in a post-COVID world.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"To learn more about the trends impacting vehicle inventory, ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"download the CarGurus Vehicle Availability Index & Insights May 2021","marks":[],"data":{}}],"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/CarGurus-Vehicle-Availability-Index-and-Insights-May-2021.pdf"}},{"nodeType":"text","value":". ","marks":[],"data":{}},{"nodeType":"text","value":" ","marks":[{"type":"bold"}],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7zPFaLeX5vtix1g7uc5LvQ","type":"Entry","createdAt":"2022-02-02T21:33:58.653Z","updatedAt":"2022-02-02T21:33:58.653Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Watch this video to see the ad driving shoppers to search for your vehicles on CarGurus.","marks":[{"type":"italic"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The COVID-19 pandemic is rapidly reshaping large parts of our daily lives and we have been continuously impressed by the ways our dealer partners are evolving their businesses. CarGurus is working to support your business changes with Remote Sales Solutions and help you connect with shoppers.","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Connect with shoppers safely: Contactless Services – ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Highlight contactless services that your dealership is offering to shoppers, such as virtual appointments and home drop-offs, directly in the CarGurus search filters.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":" ","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Expand your reach across the nation: Delivery – ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Add this product to your Listings package to display a Delivery indicator to shoppers outside your local market who are interested in home delivery.","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Highlight your COVID-19 response: Dealer Branding Page – ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Showcase your services, staff, and what you’re doing to create a safe shopping experience on a branded page that shoppers trust.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":" ","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Respond to shoppers 24/7: Managed Text and Chat – ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Instantly respond to customers and bring in more leads with CarGurus Managed Text and Chat, a fully managed communications program.","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Sell confidently to ready-to-buy shoppers: Consumer financing feature – ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Connect with ready-to-buy shoppers on your VDPs who are pre-qualified with participating lenders that you already work with.","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Click here","marks":[],"data":{}}],"data":{"uri":"https://dealers.cargurus.com/remote-sales-solutions-us"}},{"nodeType":"text","value":" to learn more about Remote Sales Solutions.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Updated CarGurus SRP layout","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"XCXvuzbAp4AzHq3jgu1Lu","type":"Link","linkType":"Asset"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We’re excited to launch a new look to the ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"CarGurus Search Results Page (SRP)","marks":[],"data":{}}],"data":{"uri":"https://dealercenter.cargurus.com/blog/cargurus-search-results-page-gets-a-new-look/"}},{"nodeType":"text","value":" that has successfully improved shopper engagement. Search results are now shown in tiles, allowing for a larger photo and direct lead and phone connections from the SRP.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"New ad format for inventory-specific, offsite ads","marks":[],"data":{}}],"data":{}},{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"5Jxaby69OUc8CACTXeIMOd","type":"Link","linkType":"Asset"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We’ve added a new banner ad format for our inventory-specific offsite display ads. This addition allows our ads to fit into more ad slots across the web, broadening our reach and impact for our dealers.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"This update applies to all CarGurus customers who have the Audience Targeting product (Amplify) or the CarGurus RPM Standard, Premier, or Unlimited packages. Like the original square ad, the new banner ad will target CarGurus shoppers with dynamic ads based on their shopping behavior and the dealer’s inventory.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Questions about any of the product updates? Call your rep at 1-800-CARGURUS.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3AeOlY0ossVc5MrnM4JnZU","type":"Entry","createdAt":"2022-02-02T21:20:12.421Z","updatedAt":"2022-02-02T21:20:12.421Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"2020 Q1 product update intro copy","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"While our workspaces may look a little different these days, the CarGurus Product teams are continuing to build new features and product updates that matter to our dealer partners. 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One example of this is people’s driving habits. Daily commutes have changed drastically for many and frequent trips to the store, gym, school, childcare facility, etc. are no longer the norm. Though many, if not most, will eventually return to their previous driving habits, the fact that people are staying home more and driving less has the potential to impact buying activity.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"With this in mind, we wondered how such a significant shift in consumer behavior might influence shoppers’ search interest in vehicles this year. To answer this question, we analyzed used vehicle searches on CarGurus for the first half of 2020 and compared it to the used vehicle leads we saw for the same criteria in 2019.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Consistency in the marketplace","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Looking over the list for the US, one thing stood out: consistency. Despite the pandemic’s impact on the US economy, consumers’ needs and buying behavior have remained relatively consistent. Dependable vehicles like the Ford F-150 and Chevy Silverado 1500 have remained popular from year to year. ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Take a look at the 2020 top used car searches in the US here","marks":[],"data":{}}],"data":{"uri":"https://insights.cargurus.com/topusedcars-us"}},{"nodeType":"text","value":".","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"While there were some changes to the top vehicles this year, many of the vehicles were the same, just in a new order. Ford has dominated so far in 2020, with at least one vehicle in the top 10 for most states. Brands like Chevrolet and Toyota were also popular with vehicles making the list in most states.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"While many US car shoppers searched for big pickup trucks and reliable sedans, it seems not everyone is thinking about a practical next purchase. Vehicles like the Ford Mustang, Chevy Camaro, and Dodge Charger cracked the list in many states, making us think that shoppers might be looking for more aspirational, fun cars to use as an escape during COVID-19 shutdowns.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"During a period that has been ripe with disruption, the car search behavior for CarGurus consumers remains fairly consistent across many US states.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"View the 2020 top used cars here","marks":[{"type":"italic"}],"data":{}}],"data":{"uri":"https://insights.cargurus.com/topusedcars-us/p/1"}},{"nodeType":"text","value":". For the full list of 2019 top used car searches in the US, email pr@cargurus.com.","marks":[{"type":"italic"}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{"target":{"sys":{"id":"6grSY5S5232jw3khi8DEI8","type":"Link","linkType":"Asset"}}}},{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"6grSY5S5232jw3khi8DEI8","type":"Link","linkType":"Asset"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Click here to explore the map","marks":[],"data":{}}],"data":{"uri":"https://insights.cargurus.com/topusedcars-us/p/1"}},{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7fZV1pJfewobXNlipQQ9eP","type":"Entry","createdAt":"2022-02-02T20:12:01.535Z","updatedAt":"2022-02-02T20:12:01.535Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Changes to CarGurus free and paid listings products","urlSlug":"changes-to-cargurus-free-and-paid-listings-products","publishedDate":"2020-04-01T09:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1lUzQRIrDEgxYSZk2ybvOb"}},"excerpt":"Due to the incredible impact of the COVID-19 pandemic and the restrictions being put in place across the country, we have decided to make some temporary changes to free and paid CarGurus Listings services, effective 4/1.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"76jhvs0qQSdCmGdPaJrtzR"}}],"category":[{"sys":{"type":"Link","linkType":"Entry","id":"4E31a3VjINVLbvKwMdw69t"}}],"articletype":"CarGurus News"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"76jhvs0qQSdCmGdPaJrtzR","type":"Entry","createdAt":"2022-02-02T20:08:35.488Z","updatedAt":"2022-02-02T20:08:35.488Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The COVID-19 pandemic is rapidly reshaping large parts of our daily lives – more quickly than some businesses can adapt. In our industry, dealers, vendors, and OEMs are facing incredible uncertainty and business pressures as consumers stay home and governments shut down operations. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"CarGurus is determined to be a supportive partner through this situation. That’s why we wanted to let you know that due to the incredible impact of the virus and the restrictions being put in place across the country, we have decided to make some temporary changes to free and paid CarGurus Listings services, effective 4/1.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Specifically, we’re offering a ","marks":[],"data":{}},{"nodeType":"text","value":"suspended activity","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":" option to our paying customers who choose to cancel their subscriptions with us due to the crisis, whether their states were shut down by official orders or not. Our goal is to give our customers immediate financial relief while maintaining the best possible shopping experience for our car-buying audience, as well as giving our dealers a jump start when they’re ready to get back to business after the situation returns to normal. Here are the details of the suspended activity option: ","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Dealers pay nothing, but their inventory stays live on our site.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Leads are not sent in real time. Instead, shopper interest will go into a queue for later delivery. We’ll make clear to shoppers on VDPs and in confirmation emails that they won’t hear back from dealers immediately.","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"When dealers reactivate their accounts, those stored customer inquires will be delivered, giving dealers the chance to follow up with potential customers. Two thirds of car purchases are need-based, and we expect that many shoppers won’t be able to address those needs during the suspension period. Having that shopper contact information will help dealers rebuild their pipeline as they get back to selling cars. ","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"This option is in place for April for all dealers who cancelled by 3/30, and will be available starting 5/1 for dealers who cancel by 4/28.","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"This is a free service. ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"Dealers won’t be charged for the delayed contacts or for the days they were in this suspended status. It’s important to note that paying dealers who want to keep business as usual can still take advantage of our ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"50% off of April offer","marks":[],"data":{}}],"data":{"uri":"https://dealercenter.cargurus.com/blog/supporting-our-customers-during-the-covid-19-crisis/"}},{"nodeType":"text","value":" and continue getting leads in real time.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We","marks":[],"data":{}},{"nodeType":"text","value":" are also temporarily suspending our free Restricted listings program ","marks":[{"type":"bold"}],"data":{}},{"nodeType":"text","value":"and putting those dealers into the same suspended activity program. When we reinstate the Restricted listings program, those dealers will also receive their queued contacts, although they will receive anonymous contacts, as before. Given the number of dealership closures, we are offering this program to provide a dependable shopping experience for consumers, as we aren’t able to track the status of free dealers using our platform. Instead we’re focusing on our paying customers and our shoppers to make sure their experience is as good as possible during these unusual circumstances.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"We hope to return to our normal level of service as quickly as possible once consumer activity returns to normal. And we hope our customers, their families, and their employees are staying as safe as possible. If you have any questions, please reach out to your account manager or call 1-800-CARGURUS. We’re here to help.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6GdckEVTLUi6zWu2ETVWHS","type":"Entry","createdAt":"2022-02-02T17:51:44.261Z","updatedAt":"2022-02-02T17:51:44.261Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"Key website metrics to track to ensure online success for your dealership","urlSlug":"key-website-metrics-to-track-to-ensure-online-success-for-your-dealership","publishedDate":"2018-11-14T12:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"4ZJ7NSMBStTZaWrVLnAFMR"}},"designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"2u3vGET4xL3a6MwioN5mBF"}}],"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2u3vGET4xL3a6MwioN5mBF","type":"Entry","createdAt":"2022-02-02T17:51:22.482Z","updatedAt":"2022-02-02T17:51:22.482Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"website-metrics-body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"A website is an essential tool for generating leads, building your subscriber list, and raising brand awareness. But are you sure you’re looking at the right metrics to determine how well you’re doing?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://insights.cargurus.com/gachecklist"},"content":[{"data":{},"marks":[],"value":"Google Analytics can provide loads of data","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" on all kinds of metrics, but some provide more value than others. Of all the dozens of different KPIs (Key Performance Indicators) you can look at, it’s best to narrow it down to at least five metrics which give you the most insight into how effective your dealership’s website is at converting visitors into paying customers.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While things like social media likes and total page views are nice to know, seeing high numbers there might not do much more than stroke your ego a little bit. Here are the five most important website performance metrics for car dealerships that will actually help you grow your audience.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Page load time","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Page load time is important for any website and no less for a car dealership. Your page load time is just what the name suggests: it’s the amount of time that it takes for a given webpage to load. Attention spans are notoriously short these days, so long load times can cause visitors to lose interest and continue their web search somewhere else.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The Financial Times Technology Department performed ","nodeType":"text"},{"data":{"uri":"http://engineroom.ft.com/2016/04/04/a-faster-ft-com/"},"content":[{"data":{},"marks":[],"value":"its own research","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and found that a 1-second increase in page load time caused a 4.9% drop in articles read. A 3-second increase caused a 7.2% drop. As you can see, page load time will directly affect your bottom line.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can test webpage load times using ","nodeType":"text"},{"data":{"uri":"https://developers.google.com/speed/pagespeed/insights/"},"content":[{"data":{},"marks":[],"value":"Google’s PageSpeed Insights","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". If your load times are too long, you can speed them up by compressing webpage elements such as HTML, CSS, Javascript, and image files. Shrinking these file sizes is the best thing you can do to reduce load time.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Subscriber rate","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Just like with email marketing, subscriber rate is another important metric to keep track of. Your website is mainly used to generate leads—and to generate fresh leads, you need new people finding your website and submitting their contact info to your subscriber list.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Thankfully, subscriber rate is an easy metric to track in Google Analytics. You just have to make sure you set up email subscriptions as a ","nodeType":"text"},{"data":{"uri":"https://support.google.com/analytics/answer/1032415?hl=en"},"content":[{"data":{},"marks":[],"value":"destination goal","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":".","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you have a low subscriber rate, the best way to increase it is to develop a solid content strategy. Providing timely, useful information to your target market will present your dealership as a trusted authority in the automotive industry. 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Good content can increase page views per session, subscriber rate, and leads generated.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Fast page load times are essential to any business’s bottom line. If your load times are too slow, speed them up by compressing HTML, CSS, Java, and image file sizes.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Want to dive deeper into your website metrics? ","nodeType":"text"},{"data":{"uri":"https://insights.cargurus.com/analyticstoolkit-us/p/1"},"content":[{"data":{},"marks":[],"value":"Check out our Analytics Toolkit.","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"Z3AvKWxynlHr97IlO1wJm","type":"Entry","createdAt":"2022-02-02T17:47:33.701Z","updatedAt":"2022-02-02T17:47:33.701Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":10,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"21 most searched used car map copy","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"1z30RqPogpo8sq8LzMojJG","type":"Link","linkType":"Asset"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"Click here to explore the map","marks":[],"data":{}}],"data":{"uri":"https://insights.cargurus.com/topusedcars-us/p/1"}},{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"With vaccine rollout happening across the country and Covid restrictions easing in many states, car shoppers have continued to search for and research vehicles online through it all. To see which ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"cars sat at the top of shoppers’ wish lists","marks":[],"data":{}}],"data":{"uri":"https://insights.cargurus.com/topusedcars-us/p/1"}},{"nodeType":"text","value":", we dug into our search data from the first quarter. In particular, we looked at which makes and models were the most searched on CarGurus in each US state.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"After analyzing the data, we found that when it comes to sought-after vehicles, the Ford F-150 leads the way. It was the most searched vehicle in 46 out of 50 states. Despite the pandemic’s impact on the economy, interest in dependable pickup trucks has remained consistent from year to year, with the Chevrolet Silverado, RAM 1500, and Toyota Tundra also cracking the top 10 in many states.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Reliable sedans like the Honda Accord were popular in Northeast states like Connecticut, Massachusetts, New Jersey, and New York. When it comes to SUVs, the Toyota 4Runner and Jeep Grand Cherokee were highly sought after all across the country. Not everyone was looking for a practical next purchase, however. The powerful Ford Mustang, Dodge Charger, and Chevrolet Camaro and Corvette among the top searches in many states, including Arizona, California, and North Carolina, where shoppers might be looking to put the pedal to the metal on the open road.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"To see which vehicles are the most popular among US car shoppers, ","marks":[],"data":{}},{"nodeType":"hyperlink","content":[{"nodeType":"text","value":"check out our interactive map","marks":[],"data":{}}],"data":{"uri":"https://insights.cargurus.com/topusedcars-us/p/1"}},{"nodeType":"text","value":". It includes a breakdown of the top 10 most searched for used cars on CarGurus in each state. Whether you need help deciding which vehicles to add to your inventory or you just want to see what’s popular in your area, it’s a great place to start!","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2oMFAsVHITKCd63XAIlz4v","type":"Entry","createdAt":"2022-02-02T17:41:25.730Z","updatedAt":"2022-02-02T17:41:25.730Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"SEM metrics that matter: the value of VDP views and cost per VDP","urlSlug":"sem-metrics-that-matter-the-value-of-vdp-views-and-cost-per-vdp","publishedDate":"2018-03-26T08:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"3O8Gfli8cIFgCmLBk5u5fn"}},"excerpt":"Search Engine Marketing (SEM) has become an increasingly effective way for dealers to connect with in-market shoppers. In fact, over 80% of dealers are now investing in SEM, according to a CarGurus study. ","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"1C9c7urSsQcEvA1m18FfOD"}}],"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1C9c7urSsQcEvA1m18FfOD","type":"Entry","createdAt":"2022-02-02T17:39:46.604Z","updatedAt":"2022-02-02T17:39:46.604Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"SEM best practices copy","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Search Engine Marketing (SEM) has become an increasingly effective way for dealers to connect with in-market shoppers. In fact, over 80% of dealers are now investing in SEM, according to a CarGurus study. However, if you manage an SEM ad campaign you know that simply upping your budget isn’t enough. You also need to take the time to measure and analyze your campaign’s performance so you can optimize and refine your marketing accordingly.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"With so many metrics available, it can be overwhelming to know what’s most important to track. Many dealers rely on clicks and Cost Per Click (CPC) – the price you pay when a shopper clicks on your ad – to gauge their SEM success. While clicks and CPC are certainly important metrics to track, on their own, they don’t tell the full story of your SEM success. You also need to focus on metrics that show the quality of your clicks: Vehicle Detail Page (VDP) views and cost per VDP view.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Why VDP metrics are important","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"VDP views are the modern equivalent to shoppers browsing vehicles on your lot. ","nodeType":"text"},{"data":{},"marks":[],"value":"You should be tracking this metric to get a better understanding of how your SEM campaign is driving high-quality traffic to your dealership’s most important pages – the VDPs.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Consumers who land on your VDPs are ready to buy, and are more likely to stay on your site, clicking through to multiple VDPs ","nodeType":"text"},{"data":{},"marks":[],"value":"until they find the exact car they want at your dealership. They have a specific car in mind and they’re doing detailed searches to find it. When you focus only on CPC and the initial ad click, you miss out on the value that VDPs and a low cost per VDP brings.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Evaluating your VDP activity enables you to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"dial into your shopper traffic and identify exactly which types of vehicles consumers are interested in at any given time. ","nodeType":"text"},{"data":{},"marks":[],"value":"If you know what your customers are searching for the most, then you can boost your sales pipeline by buying more of those vehicles at auction.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"It’s equally important to ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"pick out the types of cars that are ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"},{"type":"bold"}],"value":"not ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"getting a lot of VDP views. ","nodeType":"text"},{"data":{},"marks":[],"value":"With this information, you can craft new campaigns designed to move those specific cars faster. It also helps you make decisions about your inventory so you can stop buying cars that aren’t getting a lot of traffic.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Measuring both clicks and CPC ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"and","nodeType":"text"},{"data":{},"marks":[],"value":" VDP views and cost per VDP will provide a more complete picture of the success of your ad campaigns. An ongoing analysis of these metrics is crucial to maximizing the ROI from your SEM investment.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1wpB7pzybNih3hRaw3fae5","type":"Entry","createdAt":"2022-02-02T17:29:35.943Z","updatedAt":"2022-02-02T17:29:35.943Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"december 2021 vai body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Of course, a year of surprises would end with even more. Sales for the full year came in at the lower end of our ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/2021-industry-review-2022-outlook/"},"content":[{"data":{},"marks":[],"value":"estimated range","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" with an annual total of 14.9m. A glass-half-full view would say that’s a further recovery from last year’s level of 14.5m and still, a lot of metal moved. The glass half-empty would look at the lost sales due to missing inventory and remain wistful for annual sales that likely would have surpassed 17m.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Where things get really surprising is that new inventory actually increased in December to a 5-month high, with the ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/December%20-%20CarGurus%20Vehicle%20Availability%20Index%20%26%20Insights.pdf"},"content":[{"data":{},"marks":[],"value":"CarGurus New Vehicle Availability Index","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" increasing by 17.9% in December. So how did sales slightly underperform while inventory increased? We’re likely starting to see a situation where the mix of inventory is becoming as important as just having a vehicle— both for vehicle body type and price (more on that in a bit). Not to be forgotten, the used index also increased 9.8%, and since used sales have seen a full recovery, we’re likely seeing more of a normal seasonal decline, which is driving the inventory increase we see in December. While monthly inventory gains are great, new inventory is still down 68.7% compared to last year, and used inventory is in a significantly better position with index levels down only 6.7% from last year.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"One impressive trend in new and used vehicle demand for private mobility this year has been consumers’ willingness to pay historically high prices. Another mild surprise, though, was that the new average listing price declined slightly by 0.7% to $46,466 in December (but still up 25.6% from last year). Used vehicles didn’t see such pricing relief in December with prices accelerating a further 1.9% to $31,315, and now up 38.7% YoY.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Even with new inventory levels rising, the days-on-market for new remained effectively flat (down 0.3%), meaning that a mix of new vehicles was moving quickly while others remained on market for longer. Seasonality was likely the expected culprit for used days-on-market rising 3.5% from November, although both new and used days-on-market remain down year-over-year.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Given these findings, we’re taking a deeper look at our inventory data in the coming weeks to see what new trends could be emerging.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Outlook","nodeType":"text"}],"nodeType":"heading-4"},{"data":{},"content":[{"data":{},"marks":[],"value":"So, after a year of surprises can we expect more normalcy in 2022? Unfortunately, the turbulence in sales, inventory, pricing, and other factors is likely to continue in the new year, although the trajectory could flip. We’re likely to see new inventory levels increase in ’22 – however, the path will be one of starts and stops instead of linear. Prices, particularly used, will start to decline this year, but by how much and at what rate are uncertain. While used sales have rebounded, the story for new will be one of gradual recovery, the extent of which will be determined by vehicle production.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To learn more about vehicle inventory trends, ","nodeType":"text"},{"data":{"uri":"https://go.cargurus.com/rs/611-AVR-738/images/December%20-%20CarGurus%20Vehicle%20Availability%20Index%20%26%20Insights.pdf"},"content":[{"data":{},"marks":[],"value":"download the CarGurus Vehicle Availability Index & Insights December 2021","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":" ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6OuW1ETPpjUoFdJhY08j44","type":"Entry","createdAt":"2022-02-02T17:18:24.484Z","updatedAt":"2022-02-02T17:18:24.484Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":6,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"Clarivoy announcement body","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Attribution is one of the most complex issues facing dealers today—and it’s something that we’re continually exploring solutions around to support you and your unique business goals. We’re excited to announce that we’ve enhanced our partnership with Clarivoy, an attribution tracking software, to provide a more complete view of your overall ROI with CarGurus. ","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Since mid-December, our dealer partners who already have access to Clarivoy sales attribution data have been able to see a more holistic, accurate picture of how many sales CarGurus influences across all rooftops. In addition to the lead and connection data that showed up in your reporting before, you now also receive insights into how many anonymous online shoppers CarGurus drives to your dealership(s). ","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Key benefits include: ","marks":[{"type":"bold"}],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Gain a deeper understanding of the digital connections car shoppers make on the CarGurus platform ","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Accurately attribute key sales metrics and activity to your overall marketing plan","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Optimize budget allocation accordingly to continue to maximize ROI ","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"There is no additional cost or action required with this exciting new integration. Reach out to your account representative if you have any questions, including if you’re not currently a partner of Clarivoy and are interested to learn more. ","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"43eqLKu7md0j8v2ToF1jU0","type":"Entry","createdAt":"2022-02-02T17:03:12.781Z","updatedAt":"2022-02-02T17:03:12.781Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":" CarGurus in the news: industry insights and outlook","urlSlug":"cargurus-in-the-news-industry-insights-and-outlook","publishedDate":"2022-01-28T09:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"heroImage":{"sys":{"type":"Link","linkType":"Asset","id":"aOMaCn5acSpcpdhAfDaqT"}},"excerpt":"Kevin Roberts, CarGurus Director of Industry Insights & Analytics, recently spoke with CNBC and Forbes on the topic, sharing insight into what dealers can expect in the future.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"1kownrdZGgdsNUinh3CH5S"}}],"category":[{"sys":{"type":"Link","linkType":"Entry","id":"4E31a3VjINVLbvKwMdw69t"}}],"articletype":"CarGurus News"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1kownrdZGgdsNUinh3CH5S","type":"Entry","createdAt":"2022-02-02T17:03:00.143Z","updatedAt":"2022-02-02T17:03:00.143Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"cargurus in the news january body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"“Demand is still strong in the marketplace and we could be seeing sales in the 17 million unit range (for 2022). So most likely if vehicle production picks up we’ll see recovery in sales before recovery in inventory.” - Kevin Roberts, CarGurus Director of Industry Insights & Analytics","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"blockquote"},{"data":{},"content":[{"data":{},"marks":[],"value":"Although there were ","nodeType":"text"},{"data":{"uri":"https://dealercenter.cargurus.com/blog/cargurus-vehicle-availability-index-insights-december-2021/"},"content":[{"data":{},"marks":[],"value":"inventory gains in December","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", inventory acquisition remains top of mind for dealers looking for new ways to stock their lots and meet strong consumer demand. Kevin Roberts, CarGurus Director of Industry Insights & Analytics, recently spoke with CNBC and Forbes on the topic, sharing insight into what dealers can expect in the future. Check out the articles below:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.forbes.com/sites/edgarsten/2022/01/13/auto-production-wild-card-for-2022-as-dealer-lots-remain-sparse"},"content":[{"data":{},"marks":[],"value":"Market sell-off hits used car sellers, but there may be a silver lining","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"},{"data":{"uri":"https://www.forbes.com/sites/edgarsten/2022/01/13/auto-production-wild-card-for-2022-as-dealer-lots-remain-sparse"},"content":[{"data":{},"marks":[],"value":"Auto Production Wild Card For 2022 As Dealer Lots Remain Sparse","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"3Ba61pyzcNquwRggORMeIH","type":"Entry","createdAt":"2022-02-02T16:59:29.004Z","updatedAt":"2022-02-02T16:59:29.004Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"A dealer’s guide to car photography","urlSlug":"a-dealers-guide-to-car-photography","publishedDate":"2019-02-28T09:00-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"excerpt":"There is no underestimating the value of high-quality car photography. Customers can tell a lot about your dealership from your advertising images, which are often the first impression a customer gets of a car.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"2wJ3kVNN0aPrBMVIO6Wb4z"}}],"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"2wJ3kVNN0aPrBMVIO6Wb4z","type":"Entry","createdAt":"2022-02-02T16:44:56.125Z","updatedAt":"2022-02-02T16:44:56.125Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":7,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"car photography body text","backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"embedded-asset-block","content":[],"data":{"target":{"sys":{"id":"1QqtuXk9JW0KFITtTMiNHU","type":"Link","linkType":"Asset"}}}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"There is no underestimating the value of high-quality car photography. Customers can tell a lot about your dealership from your advertising images, which are often the first impression a customer gets of a car.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"New models benefit from polished manufacturer stock shots, while used vehicles do not enjoy the same luxury and require a bit more effort. Get it right though, and you immediately showcase the car’s best qualities in plenty of detail, immeasurably boosting your chance of a sale.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"However, photography is easy to get wrong–and a lot of businesses do exactly that. A lack of know-how or the scramble to get images online frequently leads to poor-quality shots that leave the viewer unclear about what they’re looking at and questioning the dealership’s professionalism. If you want to sell more cars, then you can’t cut corners with photography. If you have the budget for a professional snapper then go for it–but handling your pictures in-house is perfectly doable whether you’re a veteran photographer or a newbie with a smartphone.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Prepare the car for photos","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"It sounds painfully obvious, but we still see filthy cars advertised for sale, so as simple as it sounds, make sure every vehicle has been thoroughly cleaned before it is photographed. Pictures of dirty cars will turn off buyers from the get-go, so make sure each car shines:","marks":[],"data":{}}],"data":{}},{"nodeType":"unordered-list","content":[{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Clean the windows inside ","marks":[],"data":{}},{"nodeType":"text","value":"and ","marks":[{"type":"italic"}],"data":{}},{"nodeType":"text","value":"out","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Vacuum the floors and any fabric surfaces (extra points for leaving vacuum tracks!)","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Wipe down the dashboard and center console","marks":[],"data":{}}],"data":{}}],"data":{}},{"nodeType":"list-item","content":[{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Clean the headlights, and make sure the light covers aren’t cloudy","marks":[],"data":{}}],"data":{}}],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Instruct staff to keep an eye out for any obvious dents or blemishes while they’re cleaning the vehicle. A cracked window, dented bodywork, or a missing piece of interior trim will likely be obvious in the images. Such minor issues can often be repaired quickly on site, so it makes sense to do so before you get snapping. Even if customers don’t spot them in the pictures, they’re almost certain to notice when they inspect the car in person.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Consider where and when you shoot","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Showroom-ready means picture-ready, and the car is ready for its close-ups when it’s gleaming and free from imperfections. However, where and when you take the photos is just as important as the condition of the vehicle. Again, it sounds obvious, but don’t take pictures in the dark. Customers need to see the car in as much detail as possible, so a well-lit setting is paramount. Similarly, very bright mid-day sun makes it difficult to take photos without strong reflections, so early mornings and late afternoons are good times.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"A clear, uncluttered background is always best. You want to keep your customers’ eyes on the car–not on something behind it. Also, be wary of where the photographer stands and the possibility of others walking into the shot, because you don’t want shadows cast across the car or a person reflected in the paintwork.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The final check before the shutter opens is the vehicle’s interior. Is there a phone sitting on the dashboard? A water bottle in a cupholder? A paper mat on the car floor? The priority is to display the car cleanly and in as much detail as possible, so anything that wouldn’t normally be inside and could draw a buyer’s eye is to be avoided.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"Take plenty of pictures and keep them consistent","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"There will be a limit to the number of images you can associate with one advertisement, but find out what it is and make full use of it. Customers should be able to get a good feel for the car from the photos, so a wide variety of exterior shots, interiors, trunk, engine bay, and close-ups showing off key details and highlights will go over well with buyers. Images should always be sharp and in focus—anything less looks sloppy, as do photos with the edge of the car or a certain feature cropped or missing, so make sure the entire subject of the image is within the frame.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"It’s also a good idea to keep the camera and the vehicle the same distance from each other for exterior shots. This ensures the images are consistent, so they will appear neat and uniform in the advertisement. There’s also no harm in using the same location for all of your photos—once you’ve found an easily accessible, clean and clear spot, why change it? More to the point, uniform photos of multiple vehicles look tidy and professional, so there’s no reason not to stick with a good thing.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Finally, uniform and consistent does ","marks":[],"data":{}},{"nodeType":"text","value":"not","marks":[{"type":"bold"},{"type":"italic"}],"data":{}},{"nodeType":"text","value":" mean stamping your logo on every photo. Avoid adding watermarks to your photos as they can be distracting to shoppers. In some cases, a watermark might even hide a key feature of the car. Plus, using the same watermark with your contact info on your photos all over the web makes it hard for you to know which marketing channel your leads are coming from. So, it’s best to avoid watermarking altogether.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-3","content":[{"nodeType":"text","value":"The right photos will go a long way","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"You don’t have to hire a professional photographer to have high-quality photos—you just have to take care, stage your vehicles well, and be mindful of what customers want to see.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4EELYCJ13pMyopvaFdFZgr","type":"Entry","createdAt":"2022-02-02T16:40:03.415Z","updatedAt":"2022-02-02T16:40:03.415Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"author"}},"locale":"en-US"},"fields":{"firstName":"Kevin","lastName":"Roberts","professionalTitle":"Director of Industry Insights & Analytics"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"OPD0UUhvLhVVLjkx1chMk","type":"Entry","createdAt":"2022-02-02T15:48:07.341Z","updatedAt":"2022-02-02T15:48:07.341Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":17,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"article"}},"locale":"en-US"},"fields":{"title":"5 tips for writing compelling copy for online automotive ads","urlSlug":"5-tips-for-writing-compelling-copy-for-online-automotive-ads","publishedDate":"2019-01-21T06:35-05:00","authors":{"sys":{"type":"Link","linkType":"Entry","id":"1Mjj1KN5UckLXaQ3oB78vV"}},"excerpt":"We’ve put together some of the top tips for writing ad copy to help your dealership get the greatest ROI from online ads.","designComponents":[{"sys":{"type":"Link","linkType":"Entry","id":"10oVm0TvrNNW1Mx6JrgmGt"}}],"category":[{"sys":{"type":"Link","linkType":"Entry","id":"7BcuCbGRpX4CCiif7EP84R"}}],"articletype":"Tips and Tricks"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"10oVm0TvrNNW1Mx6JrgmGt","type":"Entry","createdAt":"2022-02-02T15:42:18.658Z","updatedAt":"2022-02-02T15:43:38.463Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":20,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"compelling copywriting body","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In the past several years, there’s been a surge in digital advertising spend in the automotive industry. Last year, for the first time, digital advertising made up more than half of total ad spending—and ","nodeType":"text"},{"data":{"uri":"https://content-na1.emarketer.com/us-automotive-industry-statpack-2018"},"content":[{"data":{},"marks":[],"value":"eMarketer","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" forecasts that consistent, double-digit growth in digital ad spending for the auto industry will continue through 2019.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Yet all too often, dealerships treat the copy in their advertising as an afterthought. They toss in a few keywords, check the grammar, and hit publish. But copy is important—words matter!—and it should be treated that way.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"We’ve put together some of the top tips for writing ad copy to help your dealership get the greatest ROI from online ads.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Know (and understand) your audience","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The real work of writing effective ad copy happens before you even begin typing. That’s because you need to have a solid understanding of who your audience is to create effective and engaging copy that pushes them closer to making a purchase. Do some homework to learn who your audience is—and what’s important to them. As you research, consider questions like:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Who am I writing for? Hint: it’s not just “car buyers.”","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"How does my audience think?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"What is their biggest problem?","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you drill down into who your audience is, you’ll be able to better understand their needs and tailor your copy to better serve them.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Keep it simple","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"You have a limited number of words to make your point—and help consumers envision themselves behind the wheel of one of your cars—so make them count. Focus on one message and immediately telling your prospects what your headline promises. For example, “Lease New 2018 Toyota RAV4 LE | $205/Mo For 36 Mo. Ends 12/31″ is simple and tells customers everything they need to know. By getting to the point, you’ll keep people interested and build their desire to learn more about your dealership.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While it might be tempting to get creative and pack some car puns into your copy, you can’t forget the goal of your ad: make the sale.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Optimize for mobile","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"According to a CarGurus survey, 34% of car shoppers use only a mobile device for auto research and an additional 30% use both desktop ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"and","nodeType":"text"},{"data":{},"marks":[],"value":" mobile devices.(1) Plus, nearly half of all CarGurus shoppers say they use their smartphone to research prices while on the lot.(2) This makes it clear: car shoppers are on mobile, and if you want to get them to your lot (and keep them there), you need to create ads that speak to the mobile user. Consider making the following adjustments to your ads:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Write strong headlines to grab attention ","nodeType":"text"},{"data":{},"marks":[],"value":"– on average, ","nodeType":"text"},{"data":{"uri":"https://www.wordstream.com/blog/ws/2017/03/09/ogilvy-advertising"},"content":[{"data":{},"marks":[],"value":"five times as many people read the headline as the body copy","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Fill your headline with your most important information and CTAs that will drive traffic to your dealership. But don’t ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"overfill ","nodeType":"text"},{"data":{},"marks":[],"value":"it! As we said above, simple is better.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Use ad extensions ","nodeType":"text"},{"data":{},"marks":[],"value":"– With ad extensions through Google Adwords, you can show extra information about your dealership, like an address, phone number, or links to specific pages on your website. These extensions help make your ads stand out and can help you drive more appointments and dealership visits.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Include numbers ","nodeType":"text"},{"data":{},"marks":[],"value":"– Featuring prices and special offers in your ads can help a car shopper decide whether they’re willing to click or not. Including this type of information gives consumers what they want and helps qualify your audience by weeding out the shoppers who aren’t ready to make a purchase at that price.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Experiment with your calls-to-action","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The call to action (CTA) is a critical part of any ad because it invites consumers to take a desired action, like visit your website or schedule a test drive. Without this invitation, you can’t expect your ads to get any clicks.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"While “Call Now,” “Schedule a Test Drive,” and “Buy Today” are standard CTAs that work well, don’t be afraid to appeal to a car buyer’s emotions. Buying a car is oftentimes an emotional decision, and CTAs like “Get behind the wheel of your dream car” or “Apply now for your instant approval” can capitalize on their interest and desire to buy one of the cars you’re selling.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Test, test, and test again","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Long copy versus short copy? Emoji or no emoji? Top-of-funnel, middle-of-funnel, or bottom-of-funnel messaging?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The only way to find out what works best is to test different versions of your ad copy. Try appealing to different emotions, using different CTAs, varying images, or testing the frequency of your ads. Because there’s no one-size-fits-all ad copy formula, testing and iterating are crucial in order to create winning ads with high ROI.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"It’s not easy: writing captivating ad copy that compels shoppers to click requires a significant amount of research and time. But dealers who put the time and effort in will see higher engagement, generate more high-quality leads, and increase ROI.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"(1) CarGurus Consumer Survey, Jan 2016, n=2,000","nodeType":"text"}],"nodeType":"heading-6"},{"data":{},"content":[{"data":{},"marks":[],"value":"(2) CarGurus Consumer Survey, Jun 2017, n=2,000","nodeType":"text"}],"nodeType":"heading-6"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n\n","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7iZJxcK7aNYqipt9jQft5b","type":"Entry","createdAt":"2022-02-02T15:37:28.155Z","updatedAt":"2022-02-02T15:37:28.155Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"author"}},"locale":"en-US"},"fields":{"firstName":"Beth","lastName":"Burke"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7rnzKMZD0DUEL9OpMmPAG8","type":"Entry","createdAt":"2022-01-31T15:03:43.741Z","updatedAt":"2022-01-31T15:03:43.741Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"title":"lead follow up ","backgroundColor":"White","content":{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The car business attracts all types of buyers: some folks buy cars on impulse, like a bag of chips in the checkout line, while others spend days, weeks, or even months searching for the right car, deal, and dealership. Regardless of the type of buyer though, life can get in the way sometimes, causing car shopping to get put on the back burner.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In my former life as a BDC Director at a six-store dealer group, I found that timing was one of the main reasons why even our most effective lead sources converted at only 10%-12%. It wasn’t because the customers weren’t serious or decided to buy elsewhere—it was because they didn’t have time, and my dealership was giving up too soon.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Why does that matter to you? If you want to drive more sales from existing leads, you need to optimize your lead follow-up strategy.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Prompt, relevant follow-up engages more shoppers","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Timely and engaging responses are important right off the bat: ","nodeType":"text"},{"data":{"uri":"https://info.conversica.com/rs/221-UQO-143/images/2017%204Ps%20Report%20-%20final.pdf"},"content":[{"data":{},"marks":[],"value":"conversion rates increase by 391%","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" when companies make a call attempt within a minute of receiving a lead. You have to attack every lead as quickly as you can to ensure you’re starting the conversation. Of course, it’s frustrating for your team to reach out and not get responses, but the truth is, the majority of shoppers are just trying to get a sense of what’s available, what the purchase process is like, and who they feel the most comfortable doing business with. So respond right away, and meet your buyer where they’re at in the sales process.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Lead follow-up beyond your initial response is crucial","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"At CarGurus, I often hear dealers say, “I called and emailed the shopper. They never got back to me.” My response to that is always, “Okay, but then what did you do?”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"According to ","nodeType":"text"},{"data":{"uri":"https://www.marketingdonut.co.uk/sales/sales-techniques-and-negotiations/why-you-must-follow-up-leads"},"content":[{"data":{},"marks":[],"value":"The Marketing Donut","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", 80% of sales are made after five follow-ups, yet 44% of salespeople give up after only one follow-up. If you knew you could make a sale if you followed up on a lead five times, wouldn’t you consider the extra time investment worth it? 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First unveiled at Navigate 2021, the comprehensive CarGurus and CarOffer platform lets dealers get more of the right cars on their lot, market them more effectively, and sell them more quickly. Take a look. 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Though overall sales were down slightly in February compared to this time last year (15.7M compared to 16.6M last year), there’s still room for optimism.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"A recent survey conducted by the National Retail Federation (NRF) backs this up. It found that 10% percent of Americans plan to put their refund toward a major purchase, such as a vehicle. Overall, more people are planning to put their refund into savings this year (54%), but it’s encouraging to note that the percentage of people who plan to spend it on a major purchase has held steady from last year.","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"But that doesn’t mean you can sit back and wait for shoppers to roll onto your lot (or through your virtual showroom). Here are three tips for bringing in more sales this season.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5rtDTm7HXZqAm1gfXiCQVq","type":"Entry","createdAt":"2021-09-21T19:01:38.721Z","updatedAt":"2021-10-20T19:50:01.927Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-4","content":[{"nodeType":"text","value":"What it all means for dealers","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"The main takeaway for dealers: AVs aren’t imminent so don’t panic. With more than three-quarters (78%) of consumers uncomfortable with the idea of putting a loved one in an AV and more than half (51%) uncomfortable relying on them for safety, it’s clear that AVs won’t be mainstream anytime soon. Instead, focus on gaining a deep understanding of current ADAS technology and equip your sales team to speak knowledgeably with consumers about these features. More information will ultimately translate to more satisfied customers and safer drivers on the road.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5pysqNelnQiyKW3iZs3Umc","type":"Entry","createdAt":"2021-09-21T18:53:34.129Z","updatedAt":"2021-10-20T19:49:56.467Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-4","content":[{"nodeType":"text","value":"Shoppers remain more interested in driving assistance features (ADAS)","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"While one-third of consumers expect to own a self-driving vehicle in the next 10 years, nearly half (48%) say it won’t be before then. Primarily, that’s because they’re hesitant to rely on them for safety. Instead, consumers are more interested in Level 1-3 AV tech with ADAS features like adaptive cruise control (37%), automatic parking (42%), or emergency braking (42%). More than two-thirds agree that driving assistance features make travel by car safer. These technologies are widely regarded as safe and interest remains strong.","marks":[],"data":{}}],"data":{}},{"nodeType":"heading-2","content":[{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"7aWs1WcDmmWOdRRssYAsVb","type":"Entry","createdAt":"2021-09-21T13:06:01.207Z","updatedAt":"2021-10-20T19:28:11.858Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBodyText"}},"locale":"en-US"},"fields":{"backgroundColor":"White","content":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-4","content":[{"nodeType":"text","value":"With the right approach, you can still capitalize on tax season","marks":[],"data":{}}],"data":{}},{"nodeType":"paragraph","content":[{"nodeType":"text","value":"Finally, go the extra mile to provide a quick and simple purchase process. Even with money to burn, most customers don’t want to spend hours at the dealership sifting through paperwork — especially after having just gone through that with their taxes.","marks":[],"data":{}}],"data":{}}]}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"kZIRAw17NmtqkAVdLXqlZ","type":"Entry","createdAt":"2021-09-21T13:05:32.949Z","updatedAt":"2021-10-20T19:23:55.878Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":15,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBigNumberedList"}},"locale":"en-US"},"fields":{"number":3,"heading":"DON'T FORGET ABOUT YOUR SERVICE DEPARTMENT","headingLevel":"Heading 4","content":"Not everyone will have the desire to put their refund toward a new car, though. People ages 18-24 and with income less than $50K, in particular, plan to spend the money on everyday expenses. Target these shoppers with ads for your service deals instead. Advertising deals on necessary fixes and long-wanted upgrades are a great way to capture the attention of an additional group of consumers."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5pAGUjkXlixegsv8wdVtVn","type":"Entry","createdAt":"2021-09-21T13:05:03.717Z","updatedAt":"2021-10-20T19:22:21.804Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBigNumberedList"}},"locale":"en-US"},"fields":{"number":2,"heading":"TAILOR YOUR AD COPY EFFECTIVELY","headingLevel":"Heading 4","content":"Now is the time to ramp up your digital marketing campaigns with messaging that promotes your online financing and pre-qualification options. Advertise the different options available at your dealership or consider messaging around how easy the process is for shoppers. Incorporating this type of messaging into your ads isn’t just beneficial at tax time: shoppers want access to more financing information earlier in the shopping journey, according to a recent CarGurus study. By promoting more transparency around pricing and financing, you’ll attract more low-funnel shoppers."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"j1ySdeOpeobz2uePeVbya","type":"Entry","createdAt":"2021-09-21T13:03:37.550Z","updatedAt":"2021-10-20T19:21:16.426Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":14,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBigNumberedList"}},"locale":"en-US"},"fields":{"number":1,"heading":"TARGET THE RIGHT SHOPPERS","headingLevel":"Heading 4","content":"According to the NRF, men and people between the ages of 25 and 34 are most likely to spend their refund on a major purchase. Maximize your potential to make more sales by targeting those demographics with your ads on platforms like Facebook. With some well-timed, strategically-targeted ad campaigns, you’ll be on your way to swaying more shoppers toward your dealership."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6R30V3WC2bakZEkcgX6jKJ","type":"Entry","createdAt":"2021-10-07T14:34:37.045Z","updatedAt":"2021-10-07T14:34:37.045Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":4,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcAssetDownload"}},"locale":"en-US"},"fields":{"assetTitle":"Download PDF","asset":{"sys":{"type":"Link","linkType":"Asset","id":"5Y0382ukZKbJQaFD0xh8RU"}}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6l1FttfQM8yiNZkGHXD2V8","type":"Entry","createdAt":"2021-09-24T20:22:42.229Z","updatedAt":"2021-09-24T20:22:42.229Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":2,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcStatisticsRow"}},"locale":"en-US"},"fields":{"statistics":[{"sys":{"type":"Link","linkType":"Entry","id":"6GyAkYVdqbVmiTIbqWSr0I"}},{"sys":{"type":"Link","linkType":"Entry","id":"ZihiTo8tBZPmnj3w0wbzb"}},{"sys":{"type":"Link","linkType":"Entry","id":"3UtqOf1tthDZHj8vLxMOCP"}}]}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"poxypQNxYuZo148xaryKq","type":"Entry","createdAt":"2021-09-21T19:05:34.206Z","updatedAt":"2021-09-21T19:05:34.206Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcAssetDownload"}},"locale":"en-US"},"fields":{"assetTitle":"Self-Driving Vehicle Sentiment Survey","asset":{"sys":{"type":"Link","linkType":"Asset","id":"5Y0382ukZKbJQaFD0xh8RU"}}}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"015LG59R4uoV00ZpJYJgGn","type":"Entry","createdAt":"2021-09-21T19:00:50.657Z","updatedAt":"2021-09-21T19:00:50.657Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":3,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcPullQuote"}},"locale":"en-US"},"fields":{"content":"Don’t panic, it seems like AVs won’t be mainstream anytime soon.","alignment":"right"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"48O7AcKrAgfpIwFPKmGBMA","type":"Entry","createdAt":"2021-09-21T12:57:49.252Z","updatedAt":"2021-09-21T12:57:49.252Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcTldr"}},"locale":"en-US"},"fields":{"content":"__Target the right shoppers__ — men and people between the ages of 25 and 34 are most likely to spend their refund on a major purchase. \n\n__Tailor your ad copy effectively__ — Attract more low funnel shoppers by promoting your online financing and pre-qualification options and emphasizing how easy the process is. Shoppers want access to more financing information earlier in the shopping journey.\n\n__Don’t forget about your service department__ — People ages 18-24 and with income less than $50K are better candidates for service deals instead. Advertise deals on fixes desirable upgrades. "}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"qGVV8Qq4lH8guVNRmshyE","type":"Entry","createdAt":"2021-09-07T16:53:18.967Z","updatedAt":"2021-09-13T15:39:30.619Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":11,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBigNumberedList"}},"locale":"en-US"},"fields":{"number":1,"heading":"This is a title","headingLevel":"Heading 2","content":"__This is a title__\n\nLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Cursus euismod quis viverra nibh cras. Sit amet mattis vulputate enim nulla aliquet. Quam lacus suspendisse faucibus interdum posuere. Ullamcorper malesuada proin libero nunc consequat interdum varius. Pellentesque habitant morbi tristique senectus et. Et malesuada fames ac turpis egestas sed tempus urna et. Consectetur adipiscing elit pellentesque habitant morbi tristique. Lorem mollis aliquam ut porttitor leo a diam sollicitudin. Tellus molestie nunc non blandit massa enim nec dui nunc.\n"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"4W8eiuw18DlMxVo1ZIjVqs","type":"Entry","createdAt":"2021-09-07T17:27:28.936Z","updatedAt":"2021-09-07T17:27:28.936Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":12,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcAssetDownload"}},"locale":"en-US"},"fields":{"asset":{"sys":{"type":"Link","linkType":"Asset","id":"3PqLMkkNHHs73aMzsbwYcD"}},"assetTitle":"Auto News interview with Jason"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"5lqjFfj9sq0Lr93GrSGcJJ","type":"Entry","createdAt":"2021-09-07T17:22:50.265Z","updatedAt":"2021-09-07T17:22:50.265Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcTldr"}},"locale":"en-US"},"fields":{"content":"- __target the right shoppers__: don't waste your time on losers and dweebs. For consumers, meaningful benefits are what will move the needle for general AV adoption once they’re available.\n- __just testing__: how long is 750 characters, really? For consumers, meaningful benefits are what will move the needle for general AV adoption once they’re available.\n- __still typing, just in case it matters__: not sure exactly. For consumers, meaningful benefits are what will move the needle for general AV adoption once they’re available. For consumers, meaningful benefits are what will move the needle for general AV adoption once they’re available.For consumers, meaningful benefits are what will move the ne\n"}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"uKcPDQS80GKOMZ9dHoS4r","type":"Entry","createdAt":"2021-09-07T17:20:34.103Z","updatedAt":"2021-09-07T17:20:34.103Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":5,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcPullQuote"}},"locale":"en-US"},"fields":{"content":"The main takeaway for dealers: AVs aren’t imminent so don’t panic. "}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"1h37ehHNDCgxXeHUNztWDH","type":"Entry","createdAt":"2021-09-07T17:15:46.925Z","updatedAt":"2021-09-07T17:15:46.925Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":8,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBigNumberedList"}},"locale":"en-US"},"fields":{"number":2,"content":"## Tailor your ad copy effectively\nNow is the time to ramp up your digital marketing campaigns with messaging that promotes your online financing and pre-qualification options. Advertise the different options available at your dealership or consider messaging around how easy the process is for shoppers. Incorporating this type of messaging into your ads isn’t just beneficial at tax time: shoppers want access to more financing information earlier in the shopping journey, according to a recent CarGurus study. By promoting more transparency around pricing and financing, you’ll attract more low-funnel shoppers."}},{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"0czyc7nlfvzo"}},"id":"6kyIjxSwmq9QGQ6L3r91rq","type":"Entry","createdAt":"2021-09-07T17:13:12.178Z","updatedAt":"2021-09-07T17:13:12.178Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":9,"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"dcBigNumberedList"}},"locale":"en-US"},"fields":{"number":1,"content":"## Target the right car shoppers\nAccording to the NRF, men and people between the ages of 25 and 34 are most likely to spend their refund on a major purchase. 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![\"More](\"//images.ctfassets.net/0czyc7nlfvzo/1kbSFo2NTbvk1RqYWYetTq/e6a40e585e940918ab25fe4d02d91146/ico-info.png\")
\n\n Maximize leads and brand exposure \n\n