Marketing
Listings
Maximize leads and brand exposure on the #1 most visited automotive marketplace.1
Why dealers love it
Increase exposure
Get your inventory discovered amongst 15.8M unique visitors a month.2
Connect with shoppers
Generate unlimited leads and touchpoints with consumers.
Differentiate your brand
Show your dealership info on the VDP.
Key features
Prioritize your leads
LeadAI: Follow up with the highest-intent leads based on their shopping behavior on CarGurus.
Improve your business
Acquisition Insights and Market Analysis: Access proprietary consumer demand and supply data to inform sourcing decisions.
Increase efficiency on the floor
Dealer mobile app: Receive push notifications to quickly respond to leads, adjust pricing on-the-go, and more.
Solutions customized to your goals
Results that deliver
31%
higher sales conversion
Featured+ vs. Enhanced listings.3
27%
more likely to be clicked
Featured Priority+ vs. Featured listings.4
41%
more likely to close
Pre-Qualified Leads vs. non-financed leads.5
Additional exposure products
Highlight: Promote your inventory in the 1st spot of the 2nd SRP and beyond, and every 10th organic listing on the app.
New Car Exposure: Be the only dealer in your market to promote new vehicles in the 6th spot of every used car SRP.
Audience Targeting: Target a custom audience of CarGurus shoppers offsite with ads that drive to your website.
“CarGurus has been the best 3rd party provider by far - it gives a mix of best volume and quality. We get quality leads from CarGurus that we can contact easily. I upgraded to Featured Priority to maximize my exposure and dealership branding on CarGurus, and leads.”
CDJR South Savannah
Large FranchiseAccess the largest car shopping audience
Fill out the form to learn more about CarGurus Listings packages.