In August 2025, we proudly announced Top Dealer Award winners that delivered exceptional customer service, value, and digital performance. In addition to being recognized, Top Dealers gain more visibility and credibility with customers.

Data collection for the 2026 awards is underway. Now is the time to take action to maximize your chances of winning.

Here’s how:

Top Rated Dealer

Criteria: Maintain an average star rating of 4.5 or higher, with a minimum of 5 customer reviews.

Action: Encourage your satisfied customers to leave 5-star reviews on CarGurus. These positive ratings are critical to improving your overall score, and each review contributes to your online reputation.

Top Value Dealer

Criteria: Rank among the top 100 dealers with the highest percentage of "Great" and "Good" deal ratings.

Action: Ensure that your pricing is competitive by optimizing your deal ratings. Focus on achieving more "Good" and "Great" deals to help increase your ranking, drive customer trust, and generate more leads for your business.

Top Digital Dealer

Criteria: Rank among the top 100 dealers with the highest percentage of Digital Deal leads.

Action: If you haven’t already, sign up for Digital Deal and connect with your representative to ensure your account is fully optimized. Leverage Digital Deal to reach more CG shoppers using hard pull financing, deposits, and prequalified offers, which can set you apart as a digital-forward dealership.

Eligibility Requirements

To qualify for any of the 2026 awards, dealerships must meet the following general conditions:

• Maintain active inventory
• No penalizations or warnings within the past two years
• No reviews removed due to fraud within the past two years
• Comply with other award-specific criteria

Log in to your Dealer Dashboard to monitor your customer reviews, deal ratings, and Digital Deal leads.

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