Best Practices
Getting Started with CarGurus

Want to get the most out of your CarGurus subscription? You've come to the right place. Here's a collection of helpful resources to get you off on the right foot.
Dealer Dashboard Overview
Check out this short video to discover all the resources your Dashboard has to offer.
Navigate the time bar to view the following chapters:
- Dashboard Homepage (0:01-0:49)
- VDP Activity (0:50-1:19)
- Dealer Insights (1:20-1:42)
- Pricing Tool (1:43-2:49)
- Market Analysis (2:50-3:10)
- Settings, Reviews, and Reports (3:11-4:02)
Dealer Onboarding Checklist
Download our Onboarding Checklist, a helpful guide to all the key information you need to make the most of your CarGurus account.
Leads and Connections 101
Consumers can interact with your CarGurus listings in many valuable ways, each one being a step towards a purchase and an opportunity to engage with the shopper. Learn about these different interactions that your dealership can receive on CarGurus and where to access them, and get some best practices on lead follow up to increase the chance of conversion.
- A blueprint for a successful lead follow-up process
- Tips for identifying and reaching your larger market
Online Reputation Management
CarGurus offers resources to help with your online reputation management.


