We’re continuously experimenting new ways to drive more value for our partners, particularly when it comes to increasing your lead volume and connecting you with shoppers that are most likely to close. With these goals in mind, we’ve made improvements to our SRP sort order. On 2/21, we’ll be launching 'Best Match' as our default sort order nationwide.

The 'Best Match' sort order uses our AI model to surface more relevant listings based on real-time shopper demand. After months of testing, we’ve seen higher conversion rates and a significant increase in the number of listings receiving leads.

How it works:

• CarGurus’ AI model analyzes millions of daily searches in real-time and learns which listings are most likely to convert to leads, based on attributes such as price, mileage, and photos.
• We also consider the dealership's reviews and services they subscribe to with CarGurus.
• The most relevant Great and Good Deals for each search appear in the top of the organic search results, and are mixed amongst each other.

Benefits of the new sort order for our dealer customers:

• More quality leads by connecting your Good and Great Deals with the right customers
• More consistent lead volumes month after month
• More even distribution of leads across your inventory

Tips to ensure your vehicles are positioned well on CarGurus:

• Focus on pricing: Good and Great Deals appear at the top of organic search results and are more likely to attract leads. Use our new Next Best Deal Rating Report for guidance on which vehicles to boost deal ratings, and adjust accordingly in your Inventory Management System.
• Don’t underestimate the value of merchandising: Our data shows that 20+ high quality photos are optimal for lead conversion and that listings missing photos will appear lower in the search results. The model also learns the trim and options of vehicles that receive the most leads, so use the Pricing Tool to ensure your inventory details are complete.

If you have any questions about these sort order enhancements, contact your account rep or call 1-800-CARGURUS.