We’re proud to announce the winners of the 2025 CarGurus Top Dealer Awards! Congratulations to the outstanding dealerships across North America and the U.K. who earned this recognition.

These awards honor dealers that consistently deliver exceptional customer service, value, and trust while embracing digital retail tools that enhance the shopper experience.

Top Dealer Award categories

Winners were recognized for the following award types and core criteria:

How to know if you won

Dealerships that have been named a 2025 CarGurus Top Dealer will receive an email with details on Wednesday, August 6th. Those being honored will also receive a physical mailer outlining details of their win. Benefits for winners on a full-service CarGurus Listings package include:

• Visibility on CarGurus: New this year, winners will be featured on cargurus.com/about/toprateddealer where consumers will be encouraged to shop Top Dealers in their area. Winners will also have on-site badging added to their VDPs as well as on their dealer inventory pages so that millions of car shoppers will be able to recognize award-winning dealers online.
• Online & In-store assets: A free plaque and banner available for redemption to display in their dealership, digital award assets, and more.
• Exclusive promotions: Exclusive free trials to CarGurus’ premium products, designed to increase dealer profitability.

“I’m a 2025 Top Dealer! Now what?"

Share your 2025 award on social media and tag @CarGurus. Also, keep an eye on your inbox. We’ll be sharing tips for promoting your Top Dealer status at your dealership and other ways to get involved.

Didn’t win this year? Start your engines for 2026!

We’re already collecting the data for 2026! Secure your award for next year by following these tips:

• Top Rated Dealer: Deliver great customer service and collect 5-star rating reviews.
• Top Value Dealer: Price your inventory competitively so it earns a ‘Good’ or ‘Great’ rating.
• Top Digital Dealer: Leverage Digital Deal to reach more CarGurus shoppers using hard pull financing, deposits, and prequalified offers.

To be eligible for any award, dealers must:

• Have active inventory on CarGurus
• Be free of warnings or penalizations for 2 years
• Have no fraudulent reviews removed in the past 2 years

Thanks again for being a part of our dealer community. We’re thrilled to partner with you every day and celebrate your achievements each year.

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