In August, we proudly celebrated over 2,000 winners of the 2024 Top Dealer Awards, recognizing those who have excelled in customer service, value, and digital experience. As we gear up for the 2025 awards, data collection is already underway, and now is the time to focus on the key criteria that will maximize your chances of being recognized.

Here’s how you can maximize your chances of winning a Top Dealer Award in 2025:

Top Rated Dealer

Criteria: Maintain an average star rating of 4.5 or higher, with a minimum of 5 customer reviews

Action: Encourage your satisfied customers to leave 5-star reviews on CarGurus. These positive ratings are critical to improving your overall score, and each review contributes to your online reputation.

Top Value Dealer

Criteria: Rank among the top 100 dealers with the highest percentage of "Great" and "Good" deal ratings.

Action: Ensure that your pricing is competitive by optimizing your deal ratings. Focus on achieving more “Good” and “Great” deals to increase your ranking. Customers trust dealers who offer fair prices, and this recognition will drive more leads to your business.

Top Digital Dealer

Criteria: Rank among the top 100 dealers with the highest percentage of Digital Deal leads.

Action: If you haven’t already, sign up for Digital Deal and connect with your representative to ensure your account is fully optimized. Leverage Digital Deal to reach more CG shoppers using hard pull financing, deposits, and prequalified offers, which can set you apart as a digital-forward dealership.

Eligibility Requirements

To qualify for any of the 2025 awards, dealerships must meet the following general conditions:

• Maintain active inventory
• No penalizations or warnings within the past two years
• No reviews removed due to fraud within the past two years
• Comply with other award-specific criteria

Log in to your Dealer Dashboard to monitor your customer reviews, deal ratings, and Digital Deal leads.