We’re continuously experimenting with our user experience to drive the most qualified leads to our dealer partners. We want to share updates we’ve made to improve the photo gallery on our vehicle detail pages, which will increase VDP-to-lead conversion, but might impact your total VDP views.

What’s changing:

Now, when a shopper clicks to view vehicle photos, a gallery of magnified photos will pop up so they can more easily scroll through the photos. Previously, when a shopper clicked to see more images, a new tab opened. When we tested this new design over the past few months, we double counted VDP views. We’re fixing this issue, so you may see your VDP views decrease from previous levels (not including any impacts to your inventory, pricing, merchandising, seasonality, etc.). This change will not impact your overall leads from CarGurus.

Tips to improve your photos:

Photos are one of the most important components of your online listing. Our data shows that 20+ high quality photos are optimal for lead conversion and that listings missing photos appear lower in the search results. Vehicle photos should be taken at eye level, centered within the frame, and have clean backgrounds with minimal distractions.

If you have any questions about this change, contact your account rep or call 1-800-CARGURUS.